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Presented at the 2010 Electronic Resources & Libraries Conference.
Emma Cryer, Karen Grigg, Pat Thibodeau, Duke University Medical Center
Abstract: For two years Duke University has celebrated Open Access Week with a series of awareness-raising events. Familiarizing our various patron groups with open access and its impact on scholarly research is crucial to ensuring its acceptance. Hosting Open Access Week events is a simple and affordable way for any library to inform patrons of the importance of open access.