E-book MARCeting: How Do Your E-books Look?


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The growing e-book market raises questions regarding access. Many libraries use their catalogs as a conduit to e-books because of user expectations and because vendors offer free MARC records. This presentation explores the challenges associated with these records including information quality, user expectations, and cataloging workload. A checklist regarding these issues is provided.

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E-book MARCeting: How Do Your E-books Look?

  1. 1. E-Book MARCeting: How Do your E-Books Look? Electronic Resources & Libraries February 2, 2010
  2. 2. Liz BabbittElectronic Resources LibrarianDoralyn RossmannCollection Development LibrarianAmy FosterCatalog LibrarianMontana State UniversityBozeman, Montana
  3. 3. What We’re About to Tell You• Purchasing options for E-books• MARC record options• Considerations for vendors• Considerations for other library units• MARCeting your E-books• Considerations for ILS providers• Considerations for shared catalog members• Considerations for library users
  4. 4. Purchasing Options• Purchased outright With hosting fee?• Annual subscription Replace older editions• Leased Swappable
  5. 5. MARC Record Options• Vendor produced• OCLC produced• Home grown
  6. 6. Considerations for E-Book Vendors• Who creates the data?• Authority control?• Other non-standard headings added?• Call numbers, what field(s) and what schema?• Table of contents notes?• Are corrected MARC data records provided?
  7. 7. Considerations for E-Book Vendors• Free with purchase?• Already available or forthcoming?• Available from vendor only or from OCLC?• Record sharing in consortia environment?• Stable URLs?• OpenURL compliant?• Leased E-books challenges
  8. 8. Considerations for Other Library Units• E-books as “noise” in the catalog?• Ways to filter out E-books/print?• Multiple formats on one record challenges.• Workflow for retrieval, modification pre- load, load, replacement of records.• Collection Development/Cataloging relationship in purchase considerations/timing.
  9. 9. MARCeting Your E-Books• Pushing MARC record information to Web pages & RSS feeds – Convert MARC to MARC XML – Challenge with which fields to include (245, 650, etc?) – Cross-walk to PHP for Web page and via RSS• MARC records can be included in new book lists within the ILS, as well
  10. 10. MARCeting Your E-Books
  11. 11. MARCeting Your E-Books
  12. 12. Considerations for ILS Vendors• How do ILS vendors recommend handling E-book records in a shared/consortial catalog environment?• Load in the ILS in the same manner as other records?• Segregate somehow for ease of searching and maintenance?
  13. 13. Considerations for ILS Vendors• What options exist for display of the URL? URL itself Public note URL and a public note Text link Icon link
  14. 14. URL itself
  15. 15. Public Note
  16. 16. URL and Public Note
  17. 17. Text Link
  18. 18. Icon Link
  19. 19. Considerations for ILS Vendors• How do the ILS vendors recommend exclusion of E-book records from exports for regular authority control processing (if desired by the library)?
  20. 20. Considerations for Shared/Consortial Catalog Arrangements• Do all libraries share records?• Are there any special considerations, i.e. one record for all formats?• Will all member libraries be purchasing the same E-books?
  21. 21. Considerations for Shared/Consortial Catalog Arrangements• Will all member libraries be using the same purchasing model? Purchase outright Leasing titles• How will multiple URLs for multiple institutions on the same record look?
  22. 22. Considerations for Library Users• Will Users require hand-held readers or software downloads to view the E-Books?• How do Users expect to access E-Books? ILS, ERMS, Federated Searching, Unified Discovery Interface Usage Statistics• E-books noise
  23. 23. Related Article:Doralyn Rossmann, Amy Foster, Elizabeth P Babbitt. “E-book MARC records: do they make the mark?” Serials: The Journal for the Serials Community, 22 (3) Sup. 1, S46 - S50.
  24. 24. Questions?Comments?Concerns?Complaints?