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Digging for Buried Treasure: Strategies for Promoting Institutional Repository - SIUC

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This session will highlight successful strategies at two institutions for gaining participation in institutional repositories. Librarians from Southern Illinois University Carbondale will discuss their experience in designing and implementing an effective marketing program, recruiting content and expanding collections. Librarians from Kansas State University will describe their best practices focusing on the pivotal role of library liaisons and value-added services in ensuring the success of the institutional repository.

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Digging for Buried Treasure: Strategies for Promoting Institutional Repository - SIUC

  1. 1. ER&L 2010, Austin, TX February, 2, 2010Julie Arendt, Jonathan Nabe, Andrea Imre –Southern Illinois University CarbondaleTara Baillargeon, Beth Turtle – Kansas StateUniversity
  2. 2. Julie ArendtAndrea ImreJonathan NabeElectronic Resources and Libraries 2010Austin, TXFebruary 2, 2010
  3. 3.  Overcome challenge of content recruitment  Copyright  Time constraints (authors, IR managers)
  4. 4.  General, for a broader audience High profile, one time, broad or targeted Targeted, for specific audiences
  5. 5.  Design elements of IR Promotional material  Brochure  Handouts  submission guidelines  Author guide and help pages
  6. 6.  Promotion within the Library (meetings, websites) Promotion on campus  Media outlets (newspaper, radio, TV)  Links placed on university webpages  Meetings at multiple levels of the organization (administration, colleges, departments, special programs, research centers, individual faculty, etc.)
  7. 7.  Forum Survey Open Access policy (or mandate, or resolution, etc.)
  8. 8. CatchyProminent titlespeaker Local panel Food!
  9. 9.  Use successful adopters’ language:  Harvard http://osc.hul.harvard.edu/OpenAccess/policytexts.php  Stanford http://ed.stanford.edu/suse/faculty/openaccess.html  Kansas http://www.lib.ku.edu/scholcomm/OA_announce.shtml  MIT http://info-libraries.mit.edu/scholarly/faculty-and- researchers/mit-faculty-open-access-policy/  Oregon State Libraries http://ir.library.oregonstate.edu/jspui/handle/1957/10850 Visit SPARC’s site: http://www.arl.org/sparc/advocacy/campus/
  10. 10.  Learn from others’ failure: University of Maryland’s experience http://www.ala.org/ala/mgrps/divs/acrl/publi cations/crlnews/2009/oct/pyrrhicvict.cfm
  11. 11.  Information about the repository, repository policies Responses to frequently asked questions from faculty Two requests  Deposit your stuff  Go forth and spread the word  Requirement for new hires
  12. 12.  Brochure Talking Points
  13. 13.  Liaison visits to department  With or Without Team members Other units  Honors program  Graduate School
  14. 14.  Make it easy Keep in contact  Download statistics  Solicit again
  15. 15.  Email: opensiuc@lib.siu.edu Materials: http://opensiuc.lib.siu.edu/morris_opensiuc/

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