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TRACE - Opening the cycling and walking tracking potential

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EGVIA - ERTRAC 1st European Conference Results from Road Transport Research in H2020 projects
29 November 2017 to 30 November 2017
Brussels

Published in: Automotive
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TRACE - Opening the cycling and walking tracking potential

  1. 1. Rewarding and planning sustainable mobility by TRACE’ing users João Bernardino TIS Results from road transport research in H2020 projects | Brussels, 30th November 2017
  2. 2. | |30-Nov-17 Results from road transport research in H2020 projects Smatphones can track & trace 2 2
  3. 3. | |30-Nov-17 Results from road transport research in H2020 projects Opportunity 1 Detect behaviour • Link behaviour to incentives 3 3
  4. 4. | |30-Nov-17 Results from road transport research in H2020 projects 4 4 Opportunity 2 Collect data
  5. 5. | |30-Nov-17 Results from road transport research in H2020 projects in one figure 5
  6. 6. | |30-Nov-17 Results from road transport research in H2020 projects The project 6 (lead) 12 partners, 8 pilots countries 2,8m € (100% H2020 funding)
  7. 7. | |30-Nov-17 Results from road transport research in H2020 projects TRACE aims 7 • assess the potential and conditions for the use of cycling and walking tracking data • tackling the related ICT challenges and • developing tools to support that use for different purposes. • These tools and methods will be tested through pilots and • evaluated in order to validate and get practical insights on their feasibility and effectiveness; • the added knowledge will be translated into a toolkit of guidance to stakeholders, while • the products developed will be exploited beyond the project lifetime. 5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL
  8. 8. | |30-Nov-17 Results from road transport research in H2020 projects TRACE quantified targets 8 5-Dec-17 • That each of the four TRACE's products continue to be used as economically sustainable products after the end of the TRACE pilots • To have at least 20 effective users of the TRACE products (followers) with a good spread over the EU • That at least 4 other products/applications are developed using the knowledge and open access tools developed • That the project and its pilots become known to at least 100 other European cities • Effects of traditional behaviour change measures duplicated by use of tracking based approaches
  9. 9. | |30-Nov-17 Results from road transport research in H2020 projects Behaviour change initiatives
  10. 10. | |30-Nov-17 Results from road transport research in H2020 projects Stakeholders that are willing to incentivize cycling & walking 10 (in their own interest) cities / gov employers shops
  11. 11. | |30-Nov-17 Results from road transport research in H2020 projects Three aplications to develop and pilot 11 ShoppingCommuting School
  12. 12. | |30-Nov-17 Results from road transport research in H2020 projects Tracking data for planning
  13. 13. | |30-Nov-17 Results from road transport research in H2020 projects Where does (tracking) data potentially influence the planning and policy process? 13 5-Dec- 17 SUMP approach (Tracking) data relevant an all stages of the planning & policy process: • Diagnose problems • Set priorities • Test solutions • Monitor
  14. 14. | |30-Nov-17 Results from road transport research in H2020 projects Survey: uses of data 14 Do you believe tracking-based information could be useful for
  15. 15. | |30-Nov-17 Results from road transport research in H2020 projects Not only more data for analyses 15 Bologna ECC 2013 cycling heatmap Tracking data… … makes pedestrians and cyclists visible
  16. 16. | |30-Nov-17 Results from road transport research in H2020 projects New policy & planning approaches 16 Decision makers Planners (walk/cycling) Public opinion Planners (other) Vision & goals Operational activities communication pressure influence communication analysis & priorities Roles of tracking data in planning & policy process (in red) monitoring 5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL
  17. 17. | |30-Nov-17 Results from road transport research in H2020 projects 17 tracking data map TOOL visualizations
  18. 18. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review Volume in the Cloche d’Or zone, Luxembourg [links] data trials 18 | TAToo|27-Nov-17 TRACE meeting
  19. 19. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review Average speed in Bologna, Italy [links] data trials 19 | TAToo|27-Nov-17 TRACE meeting
  20. 20. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review Waiting times in Bologna, Italy [nodes and links] data trials 20 | TAToo|27-Nov-17 TRACE meeting
  21. 21. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review Congestion in Bologna, Italy [links] data trials 21 | TAToo|27-Nov-17 TRACE meeting
  22. 22. | |30-Nov-17 Results from road transport research in H2020 projects| TAToo|1-Feb-17 Mid-term Review Trips starting in the Cloche d’Or zone, Luxembourg [OD pairs] data trials 22 | TAToo|27-Nov-17 TRACE meeting
  23. 23. | |30-Nov-17 Results from road transport research in H2020 projects Results
  24. 24. | |30-Nov-17 Results from road transport research in H2020 projects results 24
  25. 25. | |30-Nov-17 Results from road transport research in H2020 projects results 25
  26. 26. | |30-Nov-17 Results from road transport research in H2020 projects Results - Future exploitation example
  27. 27. | |30-Nov-17 Results from road transport research in H2020 projects 27 The product
  28. 28. | |30-Nov-17 Results from road transport research in H2020 projects 28 No app interaction prior to trip needed No compulsory route tracking No internet connection Simplicity Designed for
  29. 29. | |30-Nov-17 Results from road transport research in H2020 projects 29 Pilots Bologna. IT Luxembourg. LU Plovdiv. BG Breda. NL Southend on Sea. UK TRACE EU project pilots Lisbon Braga Torres Vedras Follower (Portugal)
  30. 30. | |30-Nov-17 Results from road transport research in H2020 projects Western countries + China (2.5 billion) Living in medium to large cities (50%) Share of people commuting by bike (10%) 125M potencial users Market 30 Vision Global application to promote cycling through benefits
  31. 31. | |30-Nov-17 Results from road transport research in H2020 projects Revenue scenario 10€M / year 4€M 5€M1€M City campaigns 200 cities 20€k Employers 1000 companies 5€k Data 200 cities 5€k TBD Sales to shops & services TBD Stage 1 Stage 2 Stage 3 + Shops & Services 31
  32. 32. | |30-Nov-17 Results from road transport research in H2020 projects Work on - improvement of bike detection and other issues with current version - product-market fit – microinteractions, added features - improve scaling approaches - better campaign metrics for cities Looking for: seed investment - 30 cities, 500€k - 100k users After 18M - Stage 2 + geographic expansion Sell bike-to-spot campaigns to cities focusing in Europe and Brazil Growth strategy 18 month 32
  33. 33. | |30-Nov-17 Results from road transport research in H2020 projects Long-term effects & exploitation 33 • Spreading knowledge on the potential of tracking • Exploitation of three tools for incentivizing sustainable mobility • Exploitation of one tool for analysing tracking data • More cycling and walking, less congestion, cleaner environment, better economy
  34. 34. | |30-Nov-17 Results from road transport research in H2020 projects YOU! For further information contact the project coordinator at INESC ID: Paulo Ferreira, Phone: +351 21 3100230, Email: paulo.ferreira@inesc-id.pt joao.bernardino@tis.pt TRACE Coord: paulo.ferreira@inesc-id.pt

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