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EMPOWER - EMPOWERING a reduction in use of conventionally fuelled vehicles using Positive Policy Measures.

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EGVIA - ERTRAC 1st European Conference Results from Road Transport Research in H2020 projects
29 November 2017 to 30 November 2017
Brussels

Published in: Automotive
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EMPOWER - EMPOWERING a reduction in use of conventionally fuelled vehicles using Positive Policy Measures.

  1. 1. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 EMPOWER Prof. Susan Grant-Muller Total costs: 4.9M€ EC contribution: 4.8M€ Start date: 1/5/2015 Duration: 36 months
  2. 2. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 2 By Rosie Samuel EMPOWER consortium EMPOWER: Living Labs and Take-Up Cities Milan : Gothenburg : Newcastle : Manchester : Enschede : Budapest : Bologna : Odense : Antwerp : Reading : Scotland : Milton Keynes : Helsinki : Krakow : Porto : Lisbon +3 EMPOWER: Prizes and Awards 1. Best scientific paper award ITS European Congress 2017 2. ITS World Congress: Distinguished Scientific Papers - Europe award. 3. CIVITAS 2017 "Bold Measure Award" 4. Ecosistema Urbano 2017: Bella Mossa 5. Healthy Streets Award for modal shift 2017: BikeSmart programme in Reading 6. Business Environment Award 2017: BikeSmart programme in Reading
  3. 3. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 http://empowerproject.eu/resource/an-introduction-to-empower- video/ Introduction to EMPOWER
  4. 4. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 EMPOWER concepts
  5. 5. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 EMPOWER Research Questions • 15%-50% reduction in the use of conventionally fuelled vehicles in cities • 30% increase in travellers' urban accessibility and attractiveness • 75% Customer/user satisfaction • 10% response rate for vulnerable travel groups • How can mobility services (apps) be designed to deliver positive incentives? • How can incentives be designed? Which are effective? • How can the impacts of positive incentives be evaluated • How can sharing and social innovation act as positive incentives? • How can business models for positive incentives be designed? • What are the factors impacting on the propensity to take up positive incentives schemes? Quantified KPI Indicating the Success of a Positive Incentive Measure
  6. 6. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 Results against Research Q’s • How can mobility services (apps) be designed to deliver positive incentives? Turn-key solution, social media and network solution, fully comprehensive solution • How can incentive schemes be designed? Which are effective? Evidence base arising from who is offered what, when, where and for how long, sole large prize, many small prizes, challenges, points, reward types, population segments. Definition of effective. • How can the impacts of positive incentives be evaluated Flexible evaluation framework capturing spatial and temporal impacts. Definition of baseline. • How can sharing and social innovation act as positive incentives? Seven key success factors: Trust, familiarity with the scheme; Reputation; Intermediaries; management of conversational exchange; digital currencies; critical mass (of users and other aspects) • How can business models for positive incentives be designed? Six core design principles: Integrated marketing and communication approach, Evolutionary development, Collaborative process, Stakeholder involvement, Modern structure, Sustainability What are the factors impacting on the propensity to take up positive incentives schemes? Three core factors: City-stakeholder support, polished ICT services, business model to include third- party incentive providers
  7. 7. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 Positive incentive schemes KPI 15%-50% reduction in the use of conventionally fuelled vehicles in cities Wide variety of evidence – analyse results due from 30th Nov 2017 • 9% increase in number of pupils who ‘always’ go to school by bike (c/f bus or car) • 1,500 trips where use of the car is replaced by a bike in two months, 1900g CO2 saved • 2%-8% modelled mode shift away from CFV use • 56% of new riders and 48% of occasional riders reported an intention to increase ‘how often they ride’ compared to 12 months before the challenge 30% increase in travellers' urban accessibility and attractiveness • Across most schemes, 80%-100% of participants reported a increase in the perceived urban attractiveness of the city 75% Customer/user satisfaction (7 apps used in EMPOWER) • 80%+ satisfaction for one app, circa 65% for another 10% response rate for vulnerable travel groups • 11% to 100% response rate by scheme, depending on scheme and definition of vulnerable travel groups (physically impaired, very young people with special needs, high deprivation index and more)
  8. 8. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 Expected or potential impact (long-term) of the project – based on the achievements. Instrumental Influencing development of policy Influencing practice Influencing service provision Shaping legislation Altering behaviour Conceptual Contributing to the understanding of policy issues Reframing debates Introduction of new concepts Capacity Building Technical development Skill development Partnership building
  9. 9. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 Example of conceptual impact statement One of the aims was to revisit the business model…. The aim being to increase the number of users without incurring a concomitant increase in the costs of supplying more points. The focus was to explore ways to generate prizes. This is a foundation for a ‘circular economy’ set of incentives to be introduced into the points based applications. This contributes to the viable implementation and large-scale roll-out of future ‘points-based’ apps.
  10. 10. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 EMPOWER TUC key success factors
  11. 11. This project has received funding from the [European Union’s Horizon 2020 research and innovation programme under grant agreement No 723970 The EMPOWER Team http://empowerproject.eu/

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