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WHAT  IS  AI  ANYWAY?
Erica  van  lieven
Direction  First
Surely  its  not  happening   here  right  now?
13%  don’t  know  what  AI  is  and  are  
surprised  by  the  definition…
The  theory  and  development  of  computer  sy...
85%  of  people  are  
comfortable  buying  products  
and  services  online….
WHAT  IS  AI  ANYWAY?
Only……30%  are  comfo...
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
AMAZON,  AFR  NOV  3  2016
We  are  going  to  destroy  
the  retail  environment  in  
Australia
“
WHAT  IS  AI  ANYWAY?
WASHING  
MACHINES  
that  order  parts  
before  they  break  
down…
FRIDGES  
that  order  
food
PREDICATABLE  
EVENTS
N...
WE  FEEL  LIKE  WE  ARE  IN  control  of  everything…
WHAT  IS  AI  ANYWAY?
UNPREDICTABLE  EVENTS!
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
START  FROM  INSIGHTS
ADD  YOUR  OBSERVATIONS  &  IDEAS
WHAT  IS  AI  ANYWAY?
Meet  Galvin – Our  very  own  Chatbot
LUIS	
  AI
WHAT  IS  AI  ANYWAY?
Meet  Galvin – Our  very  own  Chatbot
“FIND  ME  SOME  
TILES  ABOUT  
PACKAGING”
When  in  a  meeting  or  
you’re  work...
WHAT  IS  AI  ANYWAY?
WHAT  IS  AI  ANYWAY?
Direction First
10  Elizabeth  Street
Paddington,    NSW,  2021,  Australia
erica.vanlieven@directionfirst.com
@DirectionF...
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What is AI Anyway?

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What is AI Anyway, Surely its not happening right now?

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What is AI Anyway?

  1. 1. WHAT  IS  AI  ANYWAY? Erica  van  lieven Direction  First Surely  its  not  happening   here  right  now?
  2. 2. 13%  don’t  know  what  AI  is  and  are   surprised  by  the  definition… The  theory  and  development  of  computer  systems  able  to   perform  tasks  normally  requiring  human  intelligence,  such  as   visual  perception,  speech  recognition,  decision-­making,  and   translation  between  languages. WHAT  IS  AI  ANYWAY? WHAT  IS  AI?
  3. 3. 85%  of  people  are   comfortable  buying  products   and  services  online…. WHAT  IS  AI  ANYWAY? Only……30%  are  comfortable   using  a  self  driving  car   ….The  one  thing  most  people   would  like  AI  to  do…. Is  do  the  chores  (  vacuuming   and  laundry  )  at  home  ….
  4. 4. WHAT  IS  AI  ANYWAY?
  5. 5. WHAT  IS  AI  ANYWAY?
  6. 6. AMAZON,  AFR  NOV  3  2016 We  are  going  to  destroy   the  retail  environment  in   Australia “ WHAT  IS  AI  ANYWAY?
  7. 7. WASHING   MACHINES   that  order  parts   before  they  break   down… FRIDGES   that  order   food PREDICATABLE   EVENTS Netflix Spotify Your  morning   commute WHAT  IS  AI  ANYWAY?
  8. 8. WE  FEEL  LIKE  WE  ARE  IN  control  of  everything… WHAT  IS  AI  ANYWAY?
  9. 9. UNPREDICTABLE  EVENTS! WHAT  IS  AI  ANYWAY?
  10. 10. WHAT  IS  AI  ANYWAY?
  11. 11. WHAT  IS  AI  ANYWAY?
  12. 12. WHAT  IS  AI  ANYWAY?
  13. 13. WHAT  IS  AI  ANYWAY?
  14. 14. WHAT  IS  AI  ANYWAY?
  15. 15. WHAT  IS  AI  ANYWAY?
  16. 16. WHAT  IS  AI  ANYWAY?
  17. 17. WHAT  IS  AI  ANYWAY?
  18. 18. WHAT  IS  AI  ANYWAY?
  19. 19. WHAT  IS  AI  ANYWAY?
  20. 20. START  FROM  INSIGHTS ADD  YOUR  OBSERVATIONS  &  IDEAS WHAT  IS  AI  ANYWAY?
  21. 21. Meet  Galvin – Our  very  own  Chatbot LUIS  AI WHAT  IS  AI  ANYWAY?
  22. 22. Meet  Galvin – Our  very  own  Chatbot “FIND  ME  SOME   TILES  ABOUT   PACKAGING” When  in  a  meeting  or   you’re  working  on  a   specific  project  you’re   able  to  find  out  what   your  consumers  and   colleagues   think  about   that  topic. Case3 LET’S  MEET  THE   CONSUMER We  can  give  the   employees  the  feeling   that  they’re  talking  with   their  consumer  while   they’re  actually   interacting  with  user   personas  based  on   predetermined  consumer   segments.     Case1 SHOW  ME  THE   LATEST  NEW   TILES You  can  ask  to  see  the   latest  new  tiles  in  a   menu  or  simply   subscribe  to  get  a  daily   or  weekly  update.  This  is   the  start  of  a  short  and   interactive  journey   through  the  consumers   mind. Case2 WHAT  IS  AI  ANYWAY?
  23. 23. WHAT  IS  AI  ANYWAY?
  24. 24. WHAT  IS  AI  ANYWAY?
  25. 25. Direction First 10  Elizabeth  Street Paddington,    NSW,  2021,  Australia erica.vanlieven@directionfirst.com @DirectionFirst http://www.linkedin.com/company/direction-­first 00  61  417  403138 Erica  van  Lieven Managing  Director

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