Conquering conferences: Submission and speaking tips for industry events

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Conquering conferences: Submission and speaking tips for industry events

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Conquering conferences: Submission and speaking tips for industry events

  1. 1. Conquering Conferences: Submission and Speaking Tips for Industry Events Tuesday, February 11, 2014
  2. 2. Spring (and fall) ‘14 Events Coming Up! Sydney – Thursday March 13 Boston – Wednesday, March 26 Los Angeles – Thursday, April 10 Denver – Wednesday, April 23 Seattle – Wednesday, April 30 New York – Thursday, May 8 London – Thursday, May 15 Chicago - TBD Interested in sponsoring?! Contact me! kristin@decipherinc.com 2
  3. 3. Today’s Speakers…. Erica van Lieven AMSRS National Conference Co-Chair 2013 MD@ Direction First Kristin Luck President & CMO, Decipher Founder, WIRe 3
  4. 4. The Trend… 4
  5. 5. Where will you be speaking in 2014? AMSRS – Annual National Conference // 4-5th Sep QPMR Event in 2014 AMSRS Breakfast Seminar Client Meeting AMA – Annual MR & Strategy Summit // Sep ESOMAR – Annual Congress // Sep CASRO – Annual Conference // Oct MRA/Quirks/CEB – Corporate Researchers Conference // Oct QRCA – Annual Qualitative Research Conference // Oct IIR – Annual TMRE Conference // Oct Res & Results – Research & Results 2013 (1) // Oct ESOMAR – Qualitative MR Conference // Nov 5
  6. 6. Enjoying presenting at conferences 6
  7. 7. The Parts of Your Submission o o o o Title Bio Abstract (market it!) Paper outline/synopsis – – – – Purpose and contribution to the field Background/methodology Relevance Findings o Audience takeaways 7
  8. 8. Where to Submit? AAPOR AMSRS CASRO AMA MRA CASRO MRIA MRS ESOMAR – Academic – Call for papers now, or just get involved – Modes and methodologies – Marketing – Education – Education, US? Yes! – Education, Canada? Yes! – UK? Yes! – Researchers, Europe? Yes! 8
  9. 9. The Topic o o o o o o o o o Something you are really inquisitive about Something you would like to solve once and for all Something you are doing now and would like to challenge Something you think could be done better What do you LOVE! A tweet that made you furious A LinkedIn discussion you can prove A Facebook comment you can refute Your research passion project! 9
  10. 10. Submitting the Synopsis - Keep it simple Have something new or different to say Link it with the conference theme Out line the problem and how you are going to solve it Think about the reviewers…they don’t want to read 50 pages Give it a fun title Make it interesting, engage your reviewer Ultimately you need to convince the committee that you have something new to say, and that you will say it well! 10
  11. 11. Your Photo (the bad)… 11
  12. 12. Your Photo (the good)… 12
  13. 13. Your Submission 13
  14. 14. Your synopsis: - • Needs to be brief Specific Actionable • • Specific Needs to be interesting •• Take-awaysyou Actionable Needs to convince the committee that you have something to say • Take-aways Needs to convince the committee the presentation will be great! This years AMSRS committee have simplified the form, see link here: http://www.amsrs.com.au/documents/item/1285 14
  15. 15. Your Summary 15
  16. 16. 16 16 16
  17. 17. Your Presentation o Always prepare your own presentation o You need to build the story and transitions in your head or it will not flow 17
  18. 18. 18
  19. 19. YOU HAVE: 9 seconds to make a first impression 25 seconds to consolidate this 2 minutes before people switch off and think about something else 19
  20. 20. In other words... “It doesn’t matter how intelligent, creative, or hard working you are if no-one is listening.” Michelle Bowden http://michellebowden.com.au/ 20
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  24. 24. Speaking Tips DO NOT o Speak to the audience o Teach the audience DO o Lecture at the audience o Relax with the audience o Interact with the audience o Tell a story (an interesting one!) 24
  25. 25. Don’t be this guy http://julianware.com/main/wp-content/uploads/2011/10/used-car-salesman.jpg 25 25
  26. 26. The Rejection “Your proposal was excellent but due to the high volume of submissions, we regret to inform you…” Translation: o o o o Please submit to 3 other conferences Turn it into a webinar Turn it into 2 white papers Turn it into 4 blog posts 26
  27. 27. Special thanks again to… Annie Pettit, @LoveStats Melanie Courtright, @MelCourtright Erica vanlieven @directionfirst.com If you can, get some help: Michelle Bowden “How to Present” 27

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