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2016
Shared	life
Information	
overload
Reviewing	
reviews
Learning	from	
mistakes
Quest	for	
uniqueness
LIFE	THEY	LIVE
Shared	life
Photo	or	didn’t	happen
Endless	opportunities	
Many	choices	of	lifestyle
Future	Workplace	“Multiple	Generations	@	Work”	survey,	2012
of	Millennials	expect	to	stay	
in	a	job	for	less	than	three	
y...
YOLO
You	only	live	once Fear	of	missing	out Fear	of	being	offline
FOMO FOBO
Information	overload
Useless	information
Regular	impulses
8	second	rule
Reviewing	reviews
Trust	in	140	characters
Trust	in	peer	recommendations
Learning	from	mistakes
Stress	vs.	Fun
Continuously	learning	from	
mistakes
Quest	for	uniqueness
Pending	individuality
Wish	to	belong	somewhere
Confidence	in	changing	the	world
Shared	life
Information	
overload
Reviewing	
reviews
Learning	from	
mistakes
Quest	for	
uniqueness
SECRET	FORMULA
Sharable...
2016
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How to attract and retain Gen Z?

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Marta Kāle, ERDA

Published in: Business
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How to attract and retain Gen Z?

  1. 1. 2016
  2. 2. Shared life Information overload Reviewing reviews Learning from mistakes Quest for uniqueness LIFE THEY LIVE
  3. 3. Shared life Photo or didn’t happen Endless opportunities Many choices of lifestyle
  4. 4. Future Workplace “Multiple Generations @ Work” survey, 2012 of Millennials expect to stay in a job for less than three years91%
  5. 5. YOLO You only live once Fear of missing out Fear of being offline FOMO FOBO
  6. 6. Information overload Useless information Regular impulses 8 second rule
  7. 7. Reviewing reviews Trust in 140 characters Trust in peer recommendations
  8. 8. Learning from mistakes Stress vs. Fun Continuously learning from mistakes
  9. 9. Quest for uniqueness Pending individuality Wish to belong somewhere Confidence in changing the world
  10. 10. Shared life Information overload Reviewing reviews Learning from mistakes Quest for uniqueness SECRET FORMULA Sharable work experience Less is more Easy to refer Constant feedback Sense of belonging
  11. 11. 2016

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