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How to Increase Conversions from Mobile Searchers

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Read these tips for converting more mobile searchers to sales.

Published in: Mobile
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How to Increase Conversions from Mobile Searchers

  1. 1. How to Increase Conversions From Mobile Searchers
  2. 2. 2 Stop Redirecting • Increase click-through rate from searchers by adding code to your page – Google will display the page instead of traditional URL in mobile search results – Loading the mobile URL directly will save page load time potentially retaining conversions1 •
  3. 3. 3 Pick Up The Pace • Optimize pages to load in less than a second, mobile searchers won’t dilly dally: “61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site1” -Google 2012 Study
  4. 4. 4 Mobile Formatting • Give mobile searchers a site that’s configured for their device – According to Google, more than 50% of people will not use a liked-business as much if the website isn’t mobile friendly1
  5. 5. 5 Consider Offline & Multiscreen Conversions • Account for all channels users may be converting from, mobile searchers may be converting on other devices -Mobile users convert primarily in-store, from a desktop, or tablet -Only 17% purchase directly on their mobile1
  6. 6. 6 Guarantee Relevancy • Functionality is key to users -Don’t give them content they can’t use or are uninterested in • Spare users the basic questions -Save login information across devices for higher user mobility1
  7. 7. 7 Make Things Easy • Avoid the Obvious – Ensure all content is clear of: • Irrelevant cross-links • Unplayable content • Slowness • Faulty redirects2 • Call To Click – Provide the opportunity for people to contact your businesses directly with little effort1
  8. 8. 8 Sources 1. Meunier, Bryson. "8 Ways To Increase Conversions From MOBILE Searchers." Marketing Land. Marketing Land, 28 Aug. 2014. Web. 28 June 2015. <http://marketingland.com/8-ways-increase-conversions-mobile- searchers-97839>. 2. "Avoid Common Mistakes - Webmaster's Mobile Guide." Avoid Common Mistakes - Webmaster's MOBILE Guide. Google, n.d. Web. 28 June 2015. <https://developers.google.com/webmasters/mobile- sites/mobile- seo/common-mistakes/>. 3. All images: freedigitalphotos.net

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