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9 Ways to Generate Leads with Mobile Marketing

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Use this guide to generate leads through your mobile marketing campaign.

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9 Ways to Generate Leads with Mobile Marketing

  1. 1. 9 Ways to Generate Leads with Mobile Marketing
  2. 2. 2 1. Create mobile friendly e-mail • 53% of people view e-mail from a mobile device • Number of emails opened from a mobile device increased 500% in four years • Optimize your campaign for mobile to reach a majority of your audience
  3. 3. 3 2. Run a native ad on Facebook • Create a promotional ad embedded into a Facebook feed • Ads will most likely be viewed through Facebook mobile “On average there are 486,183 users a minute accessing Facebook from their mobile.” - Jeff Bullas, blogger for jeffbullas.com
  4. 4. 4 3. Develop a local mobile paid search campaign Traveling consumers on mobile devices are more likely to search for local businesses “79% of mobile phone owners and 81% of tablet owners used their devices for local searches.” - Greg Sterling, Contributing Editor at Search Engine Land
  5. 5. 5 4. Create a mobile survey • Create an interactive poll to engage your audience • Effective way to take advantage of mobile in a B2B setting
  6. 6. 6 5. Launch a rich media mobile display campaign • Rich media will grab prospects attention through various unique channels – Games – Quizzes – Puzzles – Etc. Interactive content will engage prospects and keep them interested in your brand
  7. 7. 7 6. Target prospects with geo-locational mobile ads Mobile campaigns can target people in specific locations
  8. 8. 8 7. Capture leads at events and trade shows with SMS • An SMS service provider offers campaign expertise • Majority of business prospects can read SMS texts from their mobile devices – Let people know about your special offers or upcoming events – Direct show floor traffic
  9. 9. 9 8. Develop a mobile app to increase customer loyalty • Brainstorm mobile app ideas to create a customer loyalty program • Simplify an ordering process for customers through an app if possible  Three primary areas that every B2B mobile app requires:  1. Development  2. Deployment  3. Maintenance and updating
  10. 10. 10 9. Use LinkedIn mobile features to target B2B customers • Majority of LinkedIn page views occur through mobile devices • Sponsored InMail allows marketers to reach an appropriate business audience – InMail is available via mobile
  11. 11. 11 Sources 1. Bullas, Jeff. “21 Awesome Facebook Facts and Statistics You Need to Check Out’.” JeffBullasy. Jeffbullas Blog, 17 April 2015. Web. 18 Sept. 2015. <http://www.jeffbullas.com/2015/04/17/21-awesome-facebook-facts-and-statistics-you-need-to- check-out/>. 2. Cannon, Lisa. “9 Ways to Generate Leads with Mobile Marketing’.” Business 2 Community. Business 2 Community, 30 April 2015. Web. 17 Sept. 2015. <http://www.business2community.com/brandviews/act-on/9-ways-generate-leads-mobile- marketing-01217003>. 3. Finn, Gavin. “Creating Mobile Apps for B2B Sales & Marketing.” Chief Marketer. Chief Marketer, 22 February 2014. Web. 18 Sept. 2015. <http://www.chiefmarketer.com/creating- mobile-apps-b2b-sales-marketing/>. 4. Jordan, Justine. “53% of Emails Opened on Mobile.” Openforum Litmus. Litmus, 15 January 2015. Web. 18 Sept. 2015. <https://litmus.com/blog/53-of-emails-opened-on-mobile- outlook-opens-decrease-33> 5. Sterling, Greg. “78 Percent Of Local-Mobile Searches Result in Offline Purchases.” Search Engine Land. Search Engine Land, 9 April 2014. Web. 17 Sept. 2015. <http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases- 188660/>. • All images: http://www.freedigitalphotos.net

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