Case Study BASF - Social Media in IR

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IR Magazine Russia & CIS Conference
Moscow, 23rd of October 2013
André Silverio Marques

The interview with Ms. Andrea Wentscher (BASF) can be found here:
http://www.youtube.com/watch?v=1dU9VTAFbs0

Published in: Business
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Case Study BASF - Social Media in IR

  1. 1. 1
  2. 2.  Beginning 2009 First thoughts about Social Media engagement and intensive Research on the subject  October 2009 Establishing an IR Twitter Accounts together with the Q3 2009 reporting  September 2010 Setting Up a BASF SIideshare account  July 2011 BASF IR opens Stocktwits account  April 2012 Relaunch of mobile Website with integrated Social Media Channels  2013 Further development of existing and new channels 2
  3. 3.  Use since October 2009  Follower ~ 2.500  Following: 650  Disclaimer  Personalized with photo and contact details 3
  4. 4. 4
  5. 5. Others, 15% USA & Canada, 30% UK, 5% German, 27% English, 60% Brasil, 7% Japan, 9% Spanish, 4% Germany, 24% 5
  6. 6. US-based platform with roughly 500k traders und investors Connected to Twitter Snapshot about the Company & Contacts Links zu current newsflow and reporting BASF own account established it in July 2011 6
  7. 7.  IR-Presentations  Reports  Corporate equity story  Investor Days / Segment Days  Stable high number of visits 7
  8. 8.  No separate IR-Account  IR posting IR-Topics of general interests e.g. Management Interviews, Rankings, Investor Days  Corporate Account since August 2010  > 130.000 “Likes” 8
  9. 9. Publish Integrate Engage Distribute Source: How to make Social Media work for you (Q4 Web Systems) – January 2012 9
  10. 10. Thank you very much!!! Спасибо за Внимание!!! 10

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