Be the first to like this
Marketing reality check: whether we like it or not, customers and prospects hold the power to make or break your brand. The real challenge for marketers today is driving loyalty through superior online experiences, across the digital marketing ecosystem.
To rise to the challenge, brands must consider a new and iterative content model comprised of owned, paid and earned or collaborative content.
This presentation discusses:
- Creating great customer experiences across touch-points: mobile, tablet, social networks and email.
- How to nurture and build customer relationships with personalized and relevant experiences.
- Extending the relationship with online sales and customer care.