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Marketresearch
Gathering, recording and analysis
Who?
Where?
Howmuch?
When?
Methods
Survey
FocusGroups
Experts
Market test
Identify problem, whatdo I need to know?
Select a method
Design the sampling
Collect the data
Analyse the data
Present the results
Market research
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Market research

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Market research

  1. 1. Marketresearch
  2. 2. Gathering, recording and analysis
  3. 3. Who?
  4. 4. Where?
  5. 5. Howmuch?
  6. 6. When?
  7. 7. Methods
  8. 8. Survey
  9. 9. FocusGroups
  10. 10. Experts
  11. 11. Market test
  12. 12. Identify problem, whatdo I need to know?
  13. 13. Select a method
  14. 14. Design the sampling
  15. 15. Collect the data
  16. 16. Analyse the data
  17. 17. Present the results

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