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COMMERCIAL OPPORTUNITIES   FOR AGRI-INPUTS:     By Fred Muhhuku
• OUTLINE OF PRESENTATION:  • State of Agriculture in SSA  • Agri-inputs as drivers of    production  • Business opportuni...
• State of Agriculture in SSA.  • Low use of improved inputs=Low    productivity     • Limited local production – availabi...
Maize yield trends in selected           regions
Use of improved maize varieties in              SSA
Agri-inputs as drivers of production  Poor maize crop    Good maize crop
The Chemical Fertilizer industry in China
The Technology Works! – even for                 Poor, Smallholder Farmers                               Effect on Maize Y...
• The Opportunities
Building Your Customer Base    UNIVERSE OF POSSIBLE CUSTOMERS                AWARE                 FAMILIAR               ...
Estimated maize seed demand and supply in Africa in 2006/07                Area       Seed        Seed sales (1000mt)     ...
Building on recent progress•   New tools for breeding, etc•   New tools for networking•   New ways of learning•   Emerging...
• SOME OPPORTUNITIES:• Crop Breeding & Variety Development• Seed Multiplication• Seed Processing & Packaging• Local fertil...
• THANK YOUFred Muhhuku,Alliance for a Green Revolution inAfrica [AGRA],P.O. Box 66773-00800,Nairobi, Kenya.fmuhhuku@agra-...
EMRC Workshop iv   Fred Muhhuku, agra
EMRC Workshop iv   Fred Muhhuku, agra
EMRC Workshop iv   Fred Muhhuku, agra
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EMRC Workshop iv Fred Muhhuku, agra

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EMRC Workshop iv Fred Muhhuku, agra

  1. 1. COMMERCIAL OPPORTUNITIES FOR AGRI-INPUTS: By Fred Muhhuku
  2. 2. • OUTLINE OF PRESENTATION: • State of Agriculture in SSA • Agri-inputs as drivers of production • Business opportunities in agri- inputs
  3. 3. • State of Agriculture in SSA. • Low use of improved inputs=Low productivity • Limited local production – availability, accessibility, cost • Limited germplasm [seeds]/Raw materials • Financial constraints • Marketing & distribution constraints • Low demand among smallholders • Policy constraints
  4. 4. Maize yield trends in selected regions
  5. 5. Use of improved maize varieties in SSA
  6. 6. Agri-inputs as drivers of production Poor maize crop Good maize crop
  7. 7. The Chemical Fertilizer industry in China
  8. 8. The Technology Works! – even for Poor, Smallholder Farmers Effect on Maize Yields Among Smallholder Farmers in Western Kenya from Adoption of Improved Seed and Fertilizer, 1997-2007 1935 2000Kg Maize Grain per Ha 1800 1600 1271,25 1215 1400 1200 838,125 1000 800 600 400 200 0 Local Variety, No Local Variety Plus Hybrid Variety, No Hybrid Variety Plus Fertilizer Fertilizer Fertilizer Fertilizer
  9. 9. • The Opportunities
  10. 10. Building Your Customer Base UNIVERSE OF POSSIBLE CUSTOMERS AWARE FAMILIAR CONSIDER HAVE USED CURRENTLY USE LOYAL
  11. 11. Estimated maize seed demand and supply in Africa in 2006/07 Area Seed Seed sales (1000mt) (x mil demand Country ha) (x1000 mt) OPV Hybrids % DD Ethiopia 1.7 42 2.0 6.2 19 Kenya 1.6 39 1.7 26.3 72 Tanzania 2.6 64 3.9 7.3 18 Uganda 0.7 17 3.5 2.2 35 Angola 0.8 19 0.8 0.2 5 Malawi 1.4 35 5.4 2.5 22 Mozambique 1.2 30 3.1 0.2 11 Zambia 0.6 14 0.5 9.7 73 Zimbabwe 1.4 34 2.2 25.9 80 Benin 0.7 16 na na na Ghana 0.7 19 0.2 0.001 1 Mali 0.3 8 0.02 0.0 0.3 Nigeria 3.6 89 2.4 1.8 5 Total 17.3 427 25.7 82.3 28
  12. 12. Building on recent progress• New tools for breeding, etc• New tools for networking• New ways of learning• Emerging private sector• Public > Private licensing• Regional Economic Communities
  13. 13. • SOME OPPORTUNITIES:• Crop Breeding & Variety Development• Seed Multiplication• Seed Processing & Packaging• Local fertiliser production – phosphates, oil/Gas• Fertiliser blending & packaging• Agri-input distribution systems
  14. 14. • THANK YOUFred Muhhuku,Alliance for a Green Revolution inAfrica [AGRA],P.O. Box 66773-00800,Nairobi, Kenya.fmuhhuku@agra-alliance.org

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