EMRC AgriBusiness Forum - Ambrosetti


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EMRC AgriBusiness Forum - Ambrosetti

  1. 1. Integrated Agro-industrial Parks “Italian food print”Marina Mira d’Ercole
  2. 2. The European House-Ambrosetti Group• European strategy and management consulting firm founded in 1965• 7 offices in Italy and 13 offices and other business partnerships around the world• Services • Management Consulting • Top Executive Education and Briefing Services • Strategic Research Studies • Top level Forums
  3. 3. Developing the regions of Africa and Europe• Project started in 2006 on request of Bank of Sicily Foundation• Purposes • Research. Explore potential strategic, economic and cultural relations between Africa and Europe • Initiatives. Promote implementation of concrete projects of mutual benefit of the two continents • Forum. Establish in Taormina (Sicily) a major European Forum for African and European leaders
  4. 4. Agro-industry in AfricaBasic assumptions Challenges• +50% by 2030 of food • To find organized way to production to meet meet market and needs increasing demand • To shift food production• Food production must from B2C to B2B grow in Africa for Africa! approach Integrated Agro-industry Parks are the way to improve productivity and quality standards, attract investments and increase the export competitiveness
  5. 5. Our Project: an integrated agro-industry Park• Geared to production and processing for local markets (primarily) and for export• Designed to be a replicable model with modular and scalable logic• Equipped with scientific and technological center for research (including controls for food quality and security) and training
  6. 6. Conceptual layout of the Agro-industrial Park Agro industrial Park (regional scale) Areas for: • Farming Public • Animal husbandryInfrastructures • Fish farming Park infrastructures (internal and external) Area for industrial activities (i.e. transformation), trade, services, training, etc.
  7. 7. Conceptual layout of the Agro-industrial Park Fish farming Accommodation facilities Farming area Animal husbandry Bank Offices Retail center Utilities Logistics center Scientific Storage area center and experimental Health center farm Processing industries School Road connections Bank Railway connection
  8. 8. Distinctive features of the Project• Park Governance and management model• Public-private partnership model • Eased by our exclusive international network• Project designed to bring in Italian companies • Small and medium-sized companies • Integrated supply chains • Top level know how and technologies
  9. 9. Where we areWe are collaborating with Uganda• Ministry of Agriculture Animal Industry and Fisheries (MAAIF) included the Agro- industrial Park project in its 5 years Development Strategic Plan• Feasibility study in start up phase • Understand demand needs, quantify market sizes, define minimum thresholds of companies, pre-sell the project
  10. 10. 3 recommendations (from our experience)• “Think before you leap” • The Park is a TOOL not the goal• “Execution, Execution, Execution” • Park governance and managerial models are crucial• “Mark the territory” • By branding the outputs you create intangible value and pride of your productions!
  11. 11. We hope that "Italian food-print" will be the brand payoff!!!
  12. 12. Contacts• Marina Mira d’Ercole• marina.mira@ambrosetti.eu• Tel. +39 02.46.753.287• The European House-Ambrosetti• Via F. Albani, 21 – Milan (Italy)• www.ambrosetti.eu