1. LESSON 2
the impact of the digital
(r)evolution on our business
mercoledì 20 novembre 13

2. the big questions
what is a digital revolution?
how is it happening?
why does it matter?
The Internet has only been around for 15 years. However, historians are already
comparing it with the Renaissance and the Industrial Revolution. Although 15 years isn't
a long time ago, the Internet has evolved dramatically, resulting in very significant
changes in the lives of both consumers and advertisers.
2
mercoledì 20 novembre 13

3. what is a digital
revolution?
3
mercoledì 20 novembre 13

4. the digital revolution
The digital revolution is
fundamentally changing the world.
This "Next Big Thing" video
highlights some of the fundamental
changes digitization brings to
governments, businesses, and
consumers.
http://www.youtube.com/watch?
v=iKqj5B57aqM
4
mercoledì 20 novembre 13

5. Internet in 60 seconds
This is what happens every 60 seconds on the Internet
5
mercoledì 20 novembre 13

6. some numbers from 2012
•
•
•
634 million - Number of websites (December).
•
1 billion – PSY’s Gangnam Style video became the first online video
to reach 1 billion views (currently just over 1.1 billion) this was achieved it in
just 5 months.
•
2.7 billion – Number of views of videos uploaded to YouTube tagged Obama
or Romney during the 2012 U.S. election
•
•
•
•
•
1.1 billion – Number of global smartphone subscribers.
51 million - Number of websites added during the year.
150,648,303 - Number of unique visitors for video to Google Sites,
the number one video platform (September).
1 billion – Number of monthly active users on Facebook, passed in October.
47% – Percentage of Facebook users that are female.
40.5 years – Average age of a Facebook user.
2.7 billion – Number of likes on Facebook every day.
6
mercoledì 20 novembre 13

7. daily Unique users
Unique users is a common way of
measuring the popularity of a
website and is often quoted to
potential advertisers or investors
Facebook has more than 300 ml of
visitors everyday.
7
mercoledì 20 novembre 13

8. MOBILE EXPLOSION
The mobile explosion is one of the
most incredible events in recent
history.
In the next few years, everybody
will be connected to the web,
everywhere and in every moment.
Click here to download this
infographic:
http://blogs.fasthosts.co.uk/wpcontent/uploads/2012/04/
Explosion-of-Mobile.png
8
mercoledì 20 novembre 13

9. how is it happening?
9
mercoledì 20 novembre 13

10. social media’s timeline
Innovation is always faster!
Over the years we have seen so many new technologies and platforms.
What can we expect in the future?
1971
Email
mercoledì 20 novembre 13
1979
Usenet
1984
Listservs
1988
IRC
1991
1995
Personal
Web Sites
Discussion
Groups Chat
1st Social
Networking
Site
Clasmates.
com
10
2005
19982004
and
beyond
Blogs
Podcast
Wikis
Web 2.0 apps and
User-generated
content take over

11. Customers Today
Customers have changed, and today spend their time on internet:
1) they use social networks more than ever
2) they are using mobile rather than desktop
3) they love applications
22% of time spent on the internet is
social
24% more users on social networks
vs. email
More time spent on mobile apps vs.
web browsers
200% more active on Facebook vs. desktop
11
mercoledì 20 novembre 13

12. marketing has changed more...
The way people consume information has changed a lot!
In the past, fewer ads reached more people by giving undivided attention.
Now there are more ads, on different touch points (digital and offline) that reach fewer people. People
now pay less attention: that’s why we have to engage them in other new ways.
1980s
Fewer ads.. reached more people..
1980s
giving
undivided
attention.
More ads..
Percent of adult evening viewers who can
name a brand advertised in how just watched:
reached fewer people..
paying less
attention.
1965
2000
0%
12
mercoledì 20 novembre 13
10%
20%
30%
40%

13. why does it matter?
13
mercoledì 20 novembre 13

14. the world has never been so fast!
Did You Know 3.0 (Officially
updated for 2012)
This is a video showing the impact
of the new tech revolution
on our lives
http://www.youtube.com/watch?
v=YmwwrGV_aiE
14
mercoledì 20 novembre 13

15. the digital revolution - infographic
In this infographic you can
understand the great impact that the
digital revolution has had on our lives.
Click on this link for full details:
http://frugaldad.com/wp-content/
uploads/
2012/04/120426GreatDisruption.jpg
15
mercoledì 20 novembre 13

16. THANK YOU
Have you heard of the
"Digital Ecosystem"?
Discover in our next lesson what it is
and why companies need to adapt to
this!
For questions or suggestions please
write to:
whirlpool_emea@whirlpool.com
16
mercoledì 20 novembre 13