Whirlpool EMEA presents: Digital School, Lesson 7: What is the difference between lean back and lean forward?
How is the way we use information changing due
to new devices such as tablets and smartphones?
How should the content be designed considering
new media and ways to read information?
In this lesson we look at these changes and the impact
they have on how to produce content today.
Think to Second Screen: the boom of the tablet and smartphone have triggered this important trend.
Now people do not just watch TV, but they are increasingly using another device, called
"second screen", to interact with their friends, share, and deepen content.