Turning Information into                                                     Business Advantage                           ...
Lack of Confidence in 80% of MajorBusiness Decisions            LACK OF CONTEXT                                 LACK OF PE...
WASTED RESOURCES                                        1,000 knowledge workers waste nearlyREDUCED PRODUCTIVITY          ...
“What makes knowledge valuable toorganizations is ultimately the abilityto make better the decisions andactions taken on t...
Anatomy of an Optimal Decision                                                                                            ...
Iterating to Get to the Optimal Decision                         OPTIMAL                             Eliminate decision   ...
An Example: Investigative CaseManagementKey Characteristics• Investigations require exploring  information to discover tre...
Anatomy of an Optimal Decision: ACapability View                                                                          ...
xCP: All Critical Elements Managed Together                                                                  Data         ...
ContextMetadata and Relationships                   • Relationships provide richer context and are essential              ...
How to Get Context with xCP?Content Intelligence Services                   • Perform content analysis on Case Content    ...
How to Get Context with xCP?xPlore                   • Secure enterprise quality search for structured and                ...
Leverage Context Added to InformationWith CIS and xPlore                                                         Facets in...
Leverage Context Added to InformationWith CIS and xPlore                                  Article for exposing facets in a...
PerspectiveA Different Point of View                   • Another point of view paints a comprehensive big                 ...
How to Gain Perspective with xCP?Federated Search Services                   • Search external system indexes             ...
How to Gain Perspective with xCP?Activity Templates                   • Leverage external information                     ...
InsightUnderstanding and Seeing Beyond the Information                   • Visualization allows information workers to gai...
How to Gain Insight with xCP?Information Visualization                   • Visualize the information needed to make a deci...
Business Activity Monitoring Dashboard© Copyright 2011 EMC Corporation. All rights reserved.   20
Contextual Visualization of xPlore SearchResults                     Beyond the                     data: High            ...
How to Gain Insight with xCP?Business Rules, Alerts and Predictive Analytics                   • Improve the efficiency of...
Insight Drives Optimal DecisionsBetter Understanding Drives Better Actions                       • Context and perspective...
Making an Optimal Decision                                                                                                ...
THANK YOU© Copyright 2011 EMC Corporation. All rights reserved.               25
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Turning Information into Business Advantage (Downloadable)

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This presentation provides a look into the anatomy of an optimal decision to help turn information into business advantage. You need context, perspective and insight - you need to see beyond the information. It describes EMC Documentum xCP, business activity monitoring, search and information discovery, auto-categorization, and rules capabilities.

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Turning Information into Business Advantage (Downloadable)

  1. 1. Turning Information into Business Advantage Leveraging Search & Analytics - Get the Most from Your Content and Business Processes Samir Batla, Principal Product Manager Search & Analytics, IIG© Copyright 2011 EMC Corporation. All rights reserved. 1
  2. 2. Lack of Confidence in 80% of MajorBusiness Decisions LACK OF CONTEXT LACK OF PERSPECTIVE LACK OF INSIGHT • Financial firm executes $4.1 • Automated mortgage • High rate of Health B automated trade decisions made without Insurance and Medicare consideration for the fraud and reimbursement declining housing market errors • Volume based trading • High risks mortgages • Lack of guidance and algorithm ignoring pricing approved effective exception handling • Automated risk management • Highly-automated decision • Costly errors in processes strategy systems prone to faulty and decisions decisions • “Flash crash” wiping out • % of loans delinquent by 90 • Cost to Medicare between $900B in equity market in 20 days reached 9.5% in 1H $11B to $60B a year minutes 2010 (up from 4% in 2008)© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. WASTED RESOURCES 1,000 knowledge workers waste nearlyREDUCED PRODUCTIVITY $2.5M per year, due to an inability to locate and retrieve information SPENT SEARCHING FOR THE HOURS SPENT SEARCHING FOR RIGHT INFORMATION TO INFORMATION EACH WEEK COMPLETE A TASK© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. “What makes knowledge valuable toorganizations is ultimately the abilityto make better the decisions andactions taken on the basis of theknowledge.” Working Knowledge: How organizations manage what they know, Thomas H. Davenport, Laurence Prusak© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. Anatomy of an Optimal Decision OPTIMAL CONTEXT PERSPECTIVE INSIGHT DECISION • Understand the • Understand other • Understand the big • Make the best available information points of view and picture possible decision in your context contexts • Decide rapidly • Searches are • > 84% of enterprise • Explain, describe, • Fewer errors, successful less information in silos and predict significant savings than 50% of the • Integrations with • Protect assets time due to lack of other sources of contextual • Maintain an audit information is trail of why the searching imperative decision was made ENRICH THE EXPAND DISCOVER IMPROVE EFFICIENCYExpand theINFORMATION Channel Expand the Channel YOUR REACH Expand the Channel RELATIONSHIPS Expand ACT Channel the WITH CONFIDENCE© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. Iterating to Get to the Optimal Decision OPTIMAL Eliminate decision DECISION alternatives methodically by iterating rapidly© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. An Example: Investigative CaseManagementKey Characteristics• Investigations require exploring information to discover trends, and patterns REGULATORY INVESTIGATIONS• Have a high reliance on unstructured AUDIT LEGAL RESEARCH content and processes and INVESTIGATIONS collaboration: the investigation• Mistakes can have high impact FRAUD & COMPLIANCE MERGERS & ACQUISITIONS INVESTIGATIONSNeed for Strong Analytics• Optimal investigative decisions ANTI-MONEY LANDERING CRIMINAL INVESTIGATIONS require robust content analysis, INVESTIGATIONS process analysis and high quality search experience• Compliance to keep audit trail of why a decision was made© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. Anatomy of an Optimal Decision: ACapability View OPTIMAL CONTEXT PERSPECTIVE INSIGHT DECISION • Metadata Discovery • External Search • Visualization and • Human Decisions • Text Mining • Integration with relationship navigation • Automated external systems • Predictive analytics Decisions • Concept Based (REST, Big Data) • Rules and business • Automated Search events / alerts Processes • Information Lifecycle • What is the • Are there other • Is there other related • Can I be confident in information about? points of view? or similar my decision? • Is there external information? information to • Is the information support what I reliable? already know? • Can I be pro-active? ENRICH THE EXPAND DISCOVER IMPROVE EFFICIENCYExpand theINFORMATION Channel Expand theYOUR REACH Channel Expand the Channel RELATIONSHIPS Expand ACT Channel the WITH CONFIDENCE COMPLIANCE© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. xCP: All Critical Elements Managed Together Data People Process Content Communication Collaboration Events Reporting Policies© Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. ContextMetadata and Relationships • Relationships provide richer context and are essential to discovery • Even the most basic relationships such as shared metadata, provides richer context on content: CONTEXT – Cases related by categorizations or shared subjects (of an investigation) – Documents related by shared metadata (company names, locations, people, etc.) • Relationships need to be first-class citizens in the data model and support metadata about the relationships – Enable to draw conclusions from the relationship itself© Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. How to Get Context with xCP?Content Intelligence Services • Perform content analysis on Case Content • Use extracted metadata to discover relationships and provide concept-based search (via xPlore) • Leverage metadata exposed by xPlore as facets for faceted navigation • Through categorization CONTEXT – Taxonomy driven and based on prior knowledge – the taxonomy – Helps the information worker understand what the content is “about” • Through entity discovery – Natural Language Processing driven and no prior knowledge assumed – Helps the information worker understand what entities (e.g. people, places) were discovered in the content • Drive downstream processes based on new metadata – Trigger a process or alert information workers when new content is categorized in a taxonomy – Spawn another search for more information when new entities are discovered© Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. How to Get Context with xCP?xPlore • Secure enterprise quality search for structured and unstructured information • Concept-based search – Approximate term matching CONTEXT • Index metadata added by Content Intelligence Services – Text mining adds semantics to information • Index information imported from external systems • Faceted Navigation© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. Leverage Context Added to InformationWith CIS and xPlore Facets in TaskSpace© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. Leverage Context Added to InformationWith CIS and xPlore Article for exposing facets in a custom client: https://community.emc.com/docs/DOC-9545 Facets exposed in a custom client© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. PerspectiveA Different Point of View • Another point of view paints a comprehensive big picture – Provides the information worker with other perspectives on a case, subject or document PERSPECTIVE – Provides information workers with more confidence to act and make a decision – Brings more value to analytics • Augment case information – Federated Search / External Search – Data Integration with External Systems© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. How to Gain Perspective with xCP?Federated Search Services • Search external system indexes • Through out-of-the-box search adapters – Other EMC products – Web and content sites PERSPECTIVE – Other ECM vendors • Through custom adapters – Built using the Federated Search Adapter SDK • Through the Federated Search activity template – For scheduled search queries • Augment current context by importing external results – Analyzed by Content Intelligence Services – Indexed by xPlore© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. How to Gain Perspective with xCP?Activity Templates • Leverage external information in the context of business process or exposed in the application PERSPECTIVE • Through activity templates that integrate with external systems • Through CMIS integration with other content repositories© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. InsightUnderstanding and Seeing Beyond the Information • Visualization allows information workers to gain insight without excessive trial-and-error searching – Expose similar or related information – Expose metadata about the information – e.g. temporal, provenance – Expose information in contextual visualizations – e.g. maps, timelines INSIGHT • Automated processes and information workers become more proactive – Govern operational decision-making tasks through rules – Allow processes to be more dynamic – Rapidly adjust to changes in the business environment – Enable information workers to rapidly identify issues based on alerts and trends – Gain better confidence in your decisions through predictive analytics© Copyright 2011 EMC Corporation. All rights reserved. 18
  19. 19. How to Gain Insight with xCP?Information Visualization • Visualize the information needed to make a decision • Through BAM dashboards – Navigate real-time and historical data – Drill-down to get more detailed information INSIGHT – Track trends and take action based on those trends • Through visual representation of xPlore facets – Quickly understand what a result set is about – Leverage that insight to locate the right information© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Business Activity Monitoring Dashboard© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. Contextual Visualization of xPlore SearchResults Beyond the data: High incidence in Beyond the data: Canada Occurrences peaked in 1994© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. How to Gain Insight with xCP?Business Rules, Alerts and Predictive Analytics • Improve the efficiency of decisions • Through integration with rules engines such as Corticon – Create business rules in a business friendly way – Change the rules to meet business needs • Through alerts INSIGHT – Leverage historical trends and SLAs to trigger proactive actions • Through integration with predictive engines and data computing environment such as Greenplum – Mining large amounts of external data – Assess the risk factor of decisions© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. Insight Drives Optimal DecisionsBetter Understanding Drives Better Actions • Context and perspective – Information workers interact with information in their own terms and can leverage other points of view OPTIMAL DECISIONS • Insight – Information workers can now see beyond the data and can determine its relevancy to their tasks • Optimal Decisions – Optimal decisions can be made with confidence, efficiency and with fewer errors – Reduce waste and protect assets – Increase information worker productivity© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. Making an Optimal Decision OPTIMAL CONTEXT PERSPECTIVE INSIGHT DECISION • Understand the • Understand other • Understand the big • Make the best available information points of view and picture possible decision in your context contexts • Decide rapidly • Metadata discovery, • External search and • Visualization and • Human decisions text mining, concept integration with relationship • Automated and pro- based search and external systems navigation, active decisions information lifecycle (REST, Big Data) predictive analytics, • Automated rules and business processes events / alerts ENRICH THE EXPAND DISCOVER IMPROVE EFFICIENCYExpand theINFORMATION Channel Expand the Channel YOUR REACH Expand the Channel RELATIONSHIPS Expand ACT Channel the WITH CONFIDENCE COMPLIANCE© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. THANK YOU© Copyright 2011 EMC Corporation. All rights reserved. 25

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