Web 2.0 for Grownups    by Dan Woods, CTO and Editor,    www.EvolvedTechnologist.com,     dwoods@EvolvedMedia.com         ...
What is Evolved Media?                What is Evolved Technologist?www.EvolvedMedia.com          www.EvolvedTechnologist.c...
Evolved Technologist Press                             Evolved Technologist Copyright 2009
Books Authored by Evolved                   Technologist  Wiley           OReilly              OReilly                 ORe...
Collaboration for Grownups meansCollaboration for Grownups (CFG) is the idea thatto be successful, we must do thingsdiffer...
What is the ProblemThe broad domain of collaboration that includes Email,Web 2.0 (Blogs, Wikis, Social Networking, Interne...
Enterprise 2.0 is CFP                        Evolved Technologist Copyright 2009
DifferencesCollaboration for Grownups differs from Collaborationfor Individuals in the following ways:  Community Formati...
Community FormationCFI is oriented toward creating communities anddiscovering new connections.  CFI communities rarely me...
MotivationCFI is motivated by:  Avocation, Joy, Friendship, Fun, ObsessionCFG is motivated by:  Goals, processes, compet...
Access ControlCFI generally works on simple access models  Everyone with the same accessCFG must have fine grained access...
Information Integration  CFI usually is focused on a small amount of   information on the site in question  CFI may refe...
ReputationCFI reputation mechanisms may be informal or explicitbut are not linked to KPIs.CFG reputation mechanisms are de...
Management and CurationCFI Management and Curation processes Emerge  Or they are non-existentCFG usually requires some fo...
Does this work both ways?Some times CFI efforts fail because they are actuallyCFG efforts  Is a Tom Sawyer Wiki is the ex...
How to Codify What CFG Means?There is a large and undefined overlap between theindividual actions of CFI and CFG. But ther...
Let’s Keep In Touch  Tell me some questions: dwoods@EvolvedMedia.com       (917) 930-7945www.EvolvedTechnologist.com   www...
Writers Summit 09 - Web2.0 For Grownups, Dan Woods
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Writers Summit 09 - Web2.0 For Grownups, Dan Woods

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Web 2.0 for Grownups
by Dan Woods, CTO and Editor, www.EvolvedTechnologist.com

Learn more about the EMC Content Management Writer's Summit here: http://www.linkedin.com/groups?gid=90751&trk

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Writers Summit 09 - Web2.0 For Grownups, Dan Woods

  1. 1. Web 2.0 for Grownups by Dan Woods, CTO and Editor, www.EvolvedTechnologist.com, dwoods@EvolvedMedia.com Evolved Technologist Copyright 2009
  2. 2. What is Evolved Media? What is Evolved Technologist?www.EvolvedMedia.com www.EvolvedTechnologist.com Evolved Technologist Copyright 2009
  3. 3. Evolved Technologist Press Evolved Technologist Copyright 2009
  4. 4. Books Authored by Evolved Technologist Wiley OReilly OReilly OReilly Media, Inc. Media, Inc. Media, Inc. OReilly Addison- Wiley Wiley WileyMedia, Inc. Wesley Evolved Technologist Copyright 2009
  5. 5. Collaboration for Grownups meansCollaboration for Grownups (CFG) is the idea thatto be successful, we must do thingsdifferently when we are working thanwhen we are collaborating as individualsand consumers.I refer to the latter form as Collaboration for Individuals(CFI) Evolved Technologist Copyright 2009
  6. 6. What is the ProblemThe broad domain of collaboration that includes Email,Web 2.0 (Blogs, Wikis, Social Networking, Internet-enabled Communities), and Search is most frequentlyimagined using consumer usage models.   “I’m shocked people are not spontaneously creating content on our wiki!”Even concepts like Enterprise 2.0 do not change theconsumer paradigms, but apply them directly to theenterprise.   See SLATES and FLATNESSES on next slideThe use of the modern collaboration mechanisms forcompanies, governments, and other large organizationsis more effectively executed using different usagemodels. Evolved Technologist Copyright 2009
  7. 7. Enterprise 2.0 is CFP Evolved Technologist Copyright 2009
  8. 8. DifferencesCollaboration for Grownups differs from Collaborationfor Individuals in the following ways:  Community Formation  Motivation  Access Control  Information Integration  Reputation  Management and Curation Evolved Technologist Copyright 2009
  9. 9. Community FormationCFI is oriented toward creating communities anddiscovering new connections.  CFI communities rarely meet outside of cyberspaceCFG works better when the goal is to enable existingcommunities who are already organized around commongoals.  CFG communities meet outside of cyberspaceCFG does need to add outsiders to existing internalcommunities. Evolved Technologist Copyright 2009
  10. 10. MotivationCFI is motivated by:  Avocation, Joy, Friendship, Fun, ObsessionCFG is motivated by:  Goals, processes, competition, money, success Evolved Technologist Copyright 2009
  11. 11. Access ControlCFI generally works on simple access models  Everyone with the same accessCFG must have fine grained access control  Domains for collaboration must be defined  Domains must be populated with needed assets  Access to the domains must be controlled Evolved Technologist Copyright 2009
  12. 12. Information Integration  CFI usually is focused on a small amount of information on the site in question  CFI may reference information across the web  CFG takes place in the context of a lot of existing information in structured and unstructured form •  Enterprise application data •  Documents •  Email Evolved Technologist Copyright 2009
  13. 13. ReputationCFI reputation mechanisms may be informal or explicitbut are not linked to KPIs.CFG reputation mechanisms are designed to encourageand reward the desired behavior.  A simple hierarchy of valueless points is often enough.  Interesting point: Money seems to be a poor motivator Evolved Technologist Copyright 2009
  14. 14. Management and CurationCFI Management and Curation processes Emerge  Or they are non-existentCFG usually requires some for of management  At least for Access Control  Sometimes for curation and refactoring  For governance of what may be made public  For establishment and enforcement of a code of conduct See code of conduct in Mesh Collaboration Evolved Technologist Copyright 2009
  15. 15. Does this work both ways?Some times CFI efforts fail because they are actuallyCFG efforts  Is a Tom Sawyer Wiki is the expectation a corporate paradigm will work in the consumer space? Evolved Technologist Copyright 2009
  16. 16. How to Codify What CFG Means?There is a large and undefined overlap between theindividual actions of CFI and CFG. But there are twoworlds and most of us recognize when we are in the CFIspace and when we are in CFG.What are the rules needed to support CFG?What are the mechanisms?What is a reasonable lifecycle for creating a CFGdialtone? Evolved Technologist Copyright 2009
  17. 17. Let’s Keep In Touch Tell me some questions: dwoods@EvolvedMedia.com (917) 930-7945www.EvolvedTechnologist.com www.EvolvedMedia.com Evolved Technologist Copyright 2009

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