Greenplum                                                         Extracting Value from your Data                         ...
IN THIS DECADE THE DIGITAL                 UNIVERSE        WILL GROW           44X           FROM 0.9 ZETTABYTES TO 35.2  ...
IN THIS DECADE THE DIGITAL                 UNIVERSE        WILL GROW           44X           FROM 0.9 ZETTABYTES TO 35.2  ...
© Copyright 2011 EMC Corporation. All rights reserved.   Source: McKinsey Global Institute 2011
Big Data will improve business performance      Through 2015, organisations integrating high-value, diverse,      new info...
Big Data is more than Size   New insights on customers,                                                                   ...
Increase Revenue With Greenplum  Big Data Analytics Increases Per Customer Profit For Retail Banking Firm  HIGH           ...
Optimize Marketing Campaigns With GreenplumBig Data Analytics Improves Customer Interactions For Credit Card Company      ...
Big Data Enabled Financial Services “We are using Greenplum to           “The ability to process big       “Greenplum offe...
Greenplum Global Customer            Telecom Media            & Entertainment                              Analyze user be...
Greenplum APJ Customers                    Japan                                ~1 PB database for CDR analysis and scenar...
No Value                                                         Available                                                ...
Today’s Reality for most Companies                                                              Sources                   ...
Uncovering the value.                               “Over the last 25 years, companies have been focused on leveraging may...
Clicker Question:      Do you think that your current environment is capable of      extracting the full value of the data...
Databases Need to Adapt to Big DataThe Data Warehouse Institute (TDWI)• 50% of TDWI survey respondents will replace their ...
Big Data Analytics Reference Architecture                                                                                 ...
The Unified Analytics Platform                                                                Greenplum Chorus            ...
Platform Independence                                                         Delivers Choice and Flexibility             ...
Some people just don’t get it!"Its challenging finding customers out there doing big dataanalytics because building projec...
Top 5 Things                   You Should Know About Big Data© Copyright 2011 EMC Corporation. All rights reserved.
5.       Big Data does not           eliminate       leadership errors.                                                   ...
4.          Big Data means            you can and          should leverage            social data.© Copyright 2011 EMC Cor...
3.                  Big Data               requires new                 tools and                technology.© Copyright 20...
2.                 Big Data               requires new               skills in your                workforce.© Copyright 2...
1.                 Big Data              is bigger than                 “Cloud”.© Copyright 2011 EMC Corporation. All righ...
Top 3 Steps                     You Should Take On Your Journey                          To Big Data Analytics© Copyright ...
1.                       Put all                     your data                      to work.© Copyright 2011 EMC Corporati...
2.               Have a data                  strategy.                Model less,               iterate more.© Copyright ...
3.         Invest in people,            technology,           and your own           commitment.© Copyright 2011 EMC Corpo...
“Luck is what happens when preparation meets opportunity.”                                    Seneca - Roman philosopher, ...
© Copyright 2011 EMC Corporation. All rights reserved.
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Track 3, session 4, implementing a unified analytics platform to become a data driven business peter cooper, apj, technology

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Track 3, session 4, implementing a unified analytics platform to become a data driven business peter cooper, apj, technology

  1. 1. Greenplum Extracting Value from your Data Peter Cooper APJ Technology Team© Copyright 2011 EMC Corporation. All rights reserved.
  2. 2. IN THIS DECADE THE DIGITAL UNIVERSE WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTESSource : 2010 IDC Digital Universe Study
  3. 3. IN THIS DECADE THE DIGITAL UNIVERSE WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTESSource : 2010 IDC Digital Universe Study
  4. 4. © Copyright 2011 EMC Corporation. All rights reserved. Source: McKinsey Global Institute 2011
  5. 5. Big Data will improve business performance Through 2015, organisations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20% * Gartner, Merv Adrian © Copyright 2011 EMC Corporation. All rights reserved.
  6. 6. Big Data is more than Size New insights on customers, Contextual and location- products, and operations aware delivery to any Velocity Volume device Variety Complexity Documents Transactional Data Smart Grid Images Audio Text Video • Volume: data volumes approaching multiple petabytes • Velocity: data being generated and ingested for analysis in real-time • Variety: tabular, documents, e-mail, metering, network, video, image, audio • Complexity: different standards, domain rules, and storage formats per data typeSource: Gartner, March 2011 © Copyright 2011 EMC Corporation. All rights reserved.
  7. 7. Increase Revenue With Greenplum Big Data Analytics Increases Per Customer Profit For Retail Banking Firm HIGH Legacy Greenplum Database Greenplum Customer Profit System Business Intelligence In-Database Reporting Analytics Greenplum Big Data Analytics LOW Branch Level Market Basket Analysis & Data Enriched with Unstructured Agent “Best Buyer Associations Enabling Reporting Enabling Activity Logs To Identify At Risk Guess” User-based Profit-based Customers Recommendations Recommendations TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED© Copyright 2011 EMC Corporation. All rights reserved.
  8. 8. Optimize Marketing Campaigns With GreenplumBig Data Analytics Improves Customer Interactions For Credit Card Company HIGH Legacy Greenplum Greenplum Likelihood Of Conversion System In-Database Big Data Analytics Analytics Social Media, Blog and Press, Clicks become users & Competitor Website Behavior, targeted to predicted Leveraged to Refine Predictions outcomes LOW TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED © Copyright 2011 EMC Corporation. All rights reserved.
  9. 9. Big Data Enabled Financial Services “We are using Greenplum to “The ability to process big “Greenplum offers strongprocess data into surveillance amounts of information on a scalability advantages due to patterns, the analytics of near realtime basis has greatly its highly parallel model that issues that are happening of altered the value of data pulled enables us to simply add more regulatory interest.” off by NYSE Euronext in the U.S.” servers as data volumes expand.” MARTIN COLBURN, STEVE HIRSCH, CHIEF DATA ANNA EWING, CTO OFFICER CIO
  10. 10. Greenplum Global Customer Telecom Media & Entertainment Analyze user behavior to eliminate network abuses Retail Direct marketing/CRM Financial Detect and prevent fraud and credit scoring and analysis to reduce Services credit risk Pharmaceutical Analytics for drug discovery and development Clickstream analytics for ad targeting and Internet market research© Copyright 2011 EMC Corporation. All rights reserved.
  11. 11. Greenplum APJ Customers Japan ~1 PB database for CDR analysis and scenario testing Cellular network performance analysis and reporting India (~40TB database) Enterprise data warehouse for customer analytics – replacing Teradata Thailand and Oracle systems (~70TB) China Alipay data warehouse ~1PB Australia Internal audit of user activities© Copyright 2011 EMC Corporation. All rights reserved.
  12. 12. No Value Available `© Copyright 2011 EMC Corporation. All rights reserved.
  13. 13. Today’s Reality for most Companies Sources Slow- Non-standard, moving in-memory models analytics Shadow Slow- systems ‘Shallow’ moving data Business Intelligence Static schemas accrete over time Departmental warehouses© Copyright 2011 EMC Corporation. All rights reserved.
  14. 14. Uncovering the value. “Over the last 25 years, companies have been focused on leveraging maybe 5% of the information available to them… In order to compete well, companies are looking to dip into the rest of the 95% that can make them better than anyone else.” Today’s Situation Big Data Analytics Ramifications Less than 10% of available enterprise data Vast majority of available data, including external sources “Rearview mirror” reports, dashboards, and analysis “Forward looking” predictions with recommendations Weeks, months, or even quarters old Real-time or near real-time Incomplete, “over-processed”, regulatory data Raw, unstructured, “statistically correct” data Architectures and methods that take 6 to 18 months to Vastly accelerated time to market exploit Source: Forrester Research Inc.© Copyright 2011 EMC Corporation. All rights reserved.
  15. 15. Clicker Question: Do you think that your current environment is capable of extracting the full value of the data available? •Yes •No © Copyright 2011 EMC Corporation. All rights reserved.
  16. 16. Databases Need to Adapt to Big DataThe Data Warehouse Institute (TDWI)• 50% of TDWI survey respondents will replace their DW platform in the next 3 years because: Cannot do 45%•E Poor query response advanced analysis Can’t support advanced analytics 40% Inadequate data load speed 39% Cannot handle Can’t scale up to large date volumes 37% big data Cost of scaling up is too expensive 33% volumes 29% Poorly suited to real-time or on-demand workloads Source: TDWI Next Gen Database Study, 2010 © Copyright 2011 EMC Corporation. All rights reserved.
  17. 17. Big Data Analytics Reference Architecture Alerts Data Sources Hadoop Documents Map- HDFS Statistics Ecosystem* Reduce Reduce Map- Reports Genetic Algorithms Mobile Machine Key Values Documents Other NoSql Dashboards Data Mining Multimedia NoSQL Stores Data Web/Social Quality SQL Stores Spreadsheets OLAP BU 1 LOB data Enterprise Mobile Operations Research Data Marts MDM Data BU 2 ERP Warehouse BU 3 Neural Nets CRM Data Visualization ETL Federated POS BI as a Data Service Warehouse Data Data Stores and Data Presentation & Integration Input Access Analysis Delivery Structured Traditional data Traditional data Big data analytics data sources Integration warehousing ramifications© Copyright 2011 EMC Corporation. All rights reserved.
  18. 18. The Unified Analytics Platform Greenplum Chorus Analytic Productivity & Tool Integration Data Computing Interfaces SQL, MapReduce, In-Database Analytics, Parallel Data Loading (batch or real-time) SQL DB parallel MapReduce Engine data exchange Engine Compute parallel Compute & Storage data exchange Storage Storage Greenplum Database Greenplum Hadoop Network All Data Types© Copyright 2011 EMC Corporation. All rights reserved.
  19. 19. Platform Independence Delivers Choice and Flexibility Data Computing Appliance • Optimized Price/Performance • Minimum time-to-value • Ideal for Production Environments Software-Only • On your x86 hardware • Flexibility for any workload Virtualized Infrastructure • Pool resources • Elastic scalability© Copyright 2011 EMC Corporation. All rights reserved.
  20. 20. Some people just don’t get it!"Its challenging finding customers out there doing big dataanalytics because building projects that can handle big datarequires huge amounts of cash,"SAP"At the moment the hype is ahead of business drivers"Teradata * http://www.v3.co.uk/v3-uk/news/2123281/analytics-challenges-mainstream-adoption© Copyright 2011 EMC Corporation. All rights reserved.
  21. 21. Top 5 Things You Should Know About Big Data© Copyright 2011 EMC Corporation. All rights reserved.
  22. 22. 5. Big Data does not eliminate leadership errors. GFC© Copyright 2011 EMC Corporation. All rights reserved.
  23. 23. 4. Big Data means you can and should leverage social data.© Copyright 2011 EMC Corporation. All rights reserved.
  24. 24. 3. Big Data requires new tools and technology.© Copyright 2011 EMC Corporation. All rights reserved.
  25. 25. 2. Big Data requires new skills in your workforce.© Copyright 2011 EMC Corporation. All rights reserved.
  26. 26. 1. Big Data is bigger than “Cloud”.© Copyright 2011 EMC Corporation. All rights reserved.
  27. 27. Top 3 Steps You Should Take On Your Journey To Big Data Analytics© Copyright 2011 EMC Corporation. All rights reserved.
  28. 28. 1. Put all your data to work.© Copyright 2011 EMC Corporation. All rights reserved.
  29. 29. 2. Have a data strategy. Model less, iterate more.© Copyright 2011 EMC Corporation. All rights reserved.
  30. 30. 3. Invest in people, technology, and your own commitment.© Copyright 2011 EMC Corporation. All rights reserved.
  31. 31. “Luck is what happens when preparation meets opportunity.” Seneca - Roman philosopher, mid-1st century AD)© Copyright 2011 EMC Corporation. All rights reserved.
  32. 32. © Copyright 2011 EMC Corporation. All rights reserved.

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