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Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate 
CALL AUTO SERVICE: PROCESS OPTIMIZA...
Project Overview 
• 
AutoRaja, winner of the EMBARQ “Rickshaw Rising Challenge”, is a Chennai-based start-up focused on en...
Key Learnings 
3 
Tough Market 
•Tight Regulations 
•Competitive Market 
•Manage costs 
Plan IT 
•Have long term vision 
•...
Making Profits is Hard 
4 
Auto fares are regulated, and leave little room to share the margins for call auto services 
Th...
Be smart with IT investments 
5 
If you don’t have a technology platform in place, plan ahead –you have options 
Technolog...
Driver Value Proposition 
Drivers have differing motivations; determining which drivers best match with a specific busines...
Driver Engagement is Critical to Operational Success 
Help with paperwork 
Assistance in purchase or joint ownership of ri...
Focus on Key Niche Segments 
8 
Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
Think outside the Rickshaw 
9 
In-rickshaw Advertising 
Same Day City Couriers 
Social Grants 
Corporate Partnerships 
Gov...
Corporate Alliances 
10 
Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
Questions 
11 
Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
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Webinar on Call Auto Service: Process Optimization For Serving Customes, Rickshaw Drivers And Community

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In this interactive session, the team from the FedEx presented key recommendations, following which an open discussion was facilitated. The presentation and discussions highlighted some of the current challenges in the call Auto space, practicality of using affordable technology for maximizing efficiencies and marketing strategies that could help create awareness, call volume and driver engagement.

The webinar recording can be seen here - https://www2.gotomeeting.com/register/882478978
Related Research - http://embarqindiahub.org/presentations/assessing-impact-auto-rickshaw-fare-reforms-chennai

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Webinar on Call Auto Service: Process Optimization For Serving Customes, Rickshaw Drivers And Community

  1. 1. Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate CALL AUTO SERVICE: PROCESS OPTIMIZATION FOR SERVING CUSTOMERS, RICKSHAW DRIVERS AND COMMUNITY
  2. 2. Project Overview • AutoRaja, winner of the EMBARQ “Rickshaw Rising Challenge”, is a Chennai-based start-up focused on enhancing the experience for auto drivers and their customer, while improving the standard of living for auto drivers and the efficiency of public transportation • The FedEx team is here to support the growing business by reviewing the current Business Operations & Marketing Plans • The goal is to provide a set of recommendations that will enable AutoRaja to build a sustainable business model and tools that can be leveraged as the company expands 2 Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  3. 3. Key Learnings 3 Tough Market •Tight Regulations •Competitive Market •Manage costs Plan IT •Have long term vision •Match business need to IT solutions •Don’t overbuild •Buy Vs. Build Driver Engagement •Segment drivers •Partner in ownership •Simplify Documentation •Optimize their operation Target Customers •Focus on niche customer •Match need with value prop •Chose the right channel •Implement promotions that resonate Additional Revenue Streams •Use asset wisely •Think outside the rickshaw •Network and Collaborate •Use social infrastructure Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  4. 4. Making Profits is Hard 4 Auto fares are regulated, and leave little room to share the margins for call auto services The competition is aggressive, which includes Pricing and Product Features Getting to profitability will likely require significant daily call volumes Companies should closely monitor and align costs with customer expectations Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  5. 5. Be smart with IT investments 5 If you don’t have a technology platform in place, plan ahead –you have options Technologies can help with tracking, dispatching or both –use them only when it makes sense Different business/ technology models work better at different call volumes A labor heavy process may work well in low volume situations Consider your company’s core competency as you deliberate buy vs. lease vs. build options Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  6. 6. Driver Value Proposition Drivers have differing motivations; determining which drivers best match with a specific business model improves acquisition and retention Driver Segmentation Model Motivations Wage Expectation FitWith Model The Family Man • Minimize radius of activity • Limit numberof rides • End to end trips Rs800/day • Good • More inclined to use meter • Rely on centralized dispatching The Hustler • Maximize fares • Gain more opportunity • End to end trips Rs1,200 /day • Poor • Less inclined to use meter • Rogue Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  7. 7. Driver Engagement is Critical to Operational Success Help with paperwork Assistance in purchase or joint ownership of rickshaw Loyalty Program Routing Efficiencies and income assurance • Forms needed to get license • Bank loans • Government grants • Background Verification • Base income assurance • Ensure minimum rides a month • Round trip optimization • Kilometer-based pledge • Reward loyal drivers • Competition based on loyalty / points banked • Access to special programs • Underwrite bank loans • Joint Ownership • Down Payment assistance 7 Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  8. 8. Focus on Key Niche Segments 8 Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  9. 9. Think outside the Rickshaw 9 In-rickshaw Advertising Same Day City Couriers Social Grants Corporate Partnerships Government Alliance Use Rickshaw and driver uniform to generate additional advertisement revenue from local businesses Use downtime and off-peak hours for transporting packages from prequalified senders and recipients. Pursue social grants from government and agencies for driver engagement programs and carbon footprint management Seek Corporate partnerships for employee reward programs and their CSR initiatives Work with government agencies to provide last mile transportation solution for government modes especially during peak hours of transit. Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  10. 10. Corporate Alliances 10 Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate
  11. 11. Questions 11 Client: EMBARQ, INDIA GLC Team: Duncan Castellino, Munnawar Versey & Stephen Woodgate

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