Istanbul's world heritage-listed Historic Peninsula is internationally recognized for its outstanding universal value. Unfortunately, its rich heritage has been strangled by rapid and initially uncontrolled urban growth. Concerns over the preservation of the rich cultural and historical heritage have increased during the past decade. In response to raising concerns, local administrations have initiated numerous projects in an effort to protect the city’s 8,000 year old Historic Peninsula. As part of these efforts, Istanbul Metropolitan Municipality and Fatih Municipality pedestrianized more than 250 streets between 2010 and 2012. This is a follow-up report to the pedestrianization project in Istanbul's Historic Peninsula spearheaded by EMBARQ Turkey. It focuses on the impact pedestrianization has had on local business owners.