Safe Kids Walk This Way - A Pedestrian Safety Program for Children


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By Moira Donahue, Program Director, Safe Kids Worldwide (Washington, D.C., USA)

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  • Safe Kids Worldwide Overview – who we are and what we do Safe Kids Walk This Way program – an overview of the program - past 10 years Community Needs Assessment pilot in China Environmental and advocacy Task Force in Brazil Case study - recent initiative PHOTOVOICE: Children’s Perspectives on Road Traffic Safety
  • Safe Kids Walk This Way - A Pedestrian Safety Program for Children

    1. 1. EMBARQ -Transforming Transportation 2009 Moira Donahue January 15, 2009 Safe Kids Walk This Way
    2. 2. Safe Kids Worldwide
    3. 3. Safe Kids leads coalitions of community partners to prevent unintentional injury and death to children ages 14 and under. Safe Kids empowers families and communities to: Safe Kids Mission <ul><li>Conduct research </li></ul><ul><li>Advocate for effective laws & enforcement </li></ul><ul><li>Educate adults, children & caregivers </li></ul><ul><li>Create safe environments </li></ul>
    4. 4. Injury Deaths in Children and Adolescents Under the Age of 15 years, by Cause, 2002 *“Other” includes deaths due to smothering, choking, venomous animals, electrocution, firearm incidents and war. Source: WHO Global Burden of Disease project for 2002, version 5.
    5. 5. Safe Kids Walk This Way
    6. 6. Program Goals <ul><ul><li>Collect data & promote results </li></ul></ul><ul><ul><li>Make long-term traffic improvements </li></ul></ul><ul><ul><li>Teach child pedestrians safe behaviors </li></ul></ul><ul><ul><li>Advocate for and strengthen laws </li></ul></ul><ul><ul><li>Increase traffic enforcement </li></ul></ul><ul><ul><li>Raise awareness among parents & drivers </li></ul></ul>
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    9. 9. Community Needs Assessment Pilot Hua Mu community, Shanghai
    10. 10. Community Needs Assessment Pilot 1. Meeting with Shanghai CDC and Hua Mu community members 2. Baseline survey with children
    11. 11. Community Needs Assessment Pilot 2. Speed survey in areas around the school 2. Mapping routes to school
    12. 12. Community Needs Assessment Pilot 3. Removing bushes blocking crosswalk access 3. Education in school with volunteers
    13. 13. Community Needs Assessment Pilot 3. Removing trash can blocking crosswalk access Access from crosswalk to sidewalk
    14. 14. Task Force Project Instituto de Cidadania Padre Josio Tavares São Paulo After Before
    15. 15. PHOTOVOICE
    16. 16. PHOTOVOICE - Objectives <ul><li>Capture the reality of the pedestrian environment children encounter from their perspective </li></ul><ul><li>Reflect the community back upon itself and reveal social realities </li></ul><ul><li>Identify pedestrian-related issues and explore solutions </li></ul>
    17. 17. PHOTOVOICE - Methodology <ul><li>Grants & cameras provided to 7 countries </li></ul><ul><li>Participants – children ages 10 -14 </li></ul><ul><li>Educational & photography sessions </li></ul><ul><li>Safety knowledge pre-tests </li></ul><ul><li>Observation & behavioral surveys </li></ul><ul><li>Field trips with chaperones </li></ul><ul><li>Post- field trip discussions </li></ul><ul><li>Post-research evaluation & post-tests </li></ul><ul><li>Photo & observation statement submission </li></ul>
    18. 18. PHOTOVOICE - Results I have clicked this photo from the bridge. The road is congested with people walking against and with the traffic. There is no traffic signal, nor police men. There are hawkers on the footpath and there is no space to walk. There is good greenery around it. There are people traveling on two-wheelers without helmets. People are crossing haphazardly. The road looks chaotic. Xerxes, age 12, Mumbai, India
    19. 19. PHOTOVOICE - Results The street vendor is blocking the passage of pedestrians and vehicles. He should sell his wares in the right place. Yhen, age 13, Manila, Philippines
    20. 20. Because the game machine is blocking the sidewalk, children walk through the roadway. Cars are parked on the street and there is no way to walk. Hyo-seung, age 11, Seoul, South Korea
    21. 21. As a pedestrian, you should be able to walk and be safe. First, the sidewalk was like rising up and someone could slip. Next, it was trashed with garbage and tires... With gas prices rising like they are, people are going to want to walk and they shouldn’t have to walk over this. Kari, age 13, Detroit, MI USA
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    25. 25. PHOTOVOICE - Results <ul><li>1,676 students participated </li></ul><ul><li>4,300 photographs & statements documented </li></ul><ul><li>Pre-post tests </li></ul><ul><ul><li>Safety knowledge increased an average 25% </li></ul></ul><ul><li>Behavioral surveys </li></ul><ul><ul><li>Most children walk to & from school </li></ul></ul><ul><ul><li>Most children walk without adult supervision </li></ul></ul><ul><ul><li>Korean, Indian & Canadian children felt safe </li></ul></ul><ul><ul><ul><li>walking near home </li></ul></ul></ul>
    26. 26. PHOTOVOICE - Results <ul><li>Observation surveys </li></ul><ul><ul><li>Children consistently identified that sidewalks were blocked with cars, trash, or vendors </li></ul></ul><ul><ul><li>Children consistently identified that drivers did not yield for pedestrians </li></ul></ul><ul><li>Post-research evaluation </li></ul><ul><ul><li>Between 83% – 100% identified that they learned something new about how to stay safe while walking </li></ul></ul>
    27. 27. PHOTOVOICE – Next Steps <ul><li>Education </li></ul><ul><li>Public awareness </li></ul><ul><ul><li>Exhibitions </li></ul></ul><ul><ul><li>Media exposure </li></ul></ul><ul><li>Phase II </li></ul><ul><ul><li>Advocacy initiatives </li></ul></ul><ul><ul><li>Environmental modifications </li></ul></ul>
    28. 28. Next Steps – Education Shanghai Beijing Mumbai
    29. 29. PHOTOVOICE – Next Steps <ul><li>Exhibits </li></ul><ul><ul><li>CDC Global Health Odyssey Museum, Atlanta </li></ul></ul><ul><ul><li>Cebu City Sports Complex, Cebu, Philippines </li></ul></ul><ul><ul><li>Clube da Turma in M'Boi Mirim, São Paulo </li></ul></ul><ul><ul><li>Donggu Child Traffic Park, Incheon, Korea </li></ul></ul><ul><ul><li>Hua Mu Culture Center, Shanghai </li></ul></ul><ul><ul><li>NHTSA, Washington, DC </li></ul></ul><ul><ul><li>Peel District School Board, Mississauga, Ontario </li></ul></ul><ul><ul><li>Scout-Guide Pavilion, Mumbai </li></ul></ul><ul><ul><li>The World Bank, Washington, DC </li></ul></ul>
    30. 30. Next Steps – Public Awareness São Paulo Mumbai Seoul Washington, DC
    31. 31. Next Steps – Environment Before PHOTOVOICE After PHOTOVOICE Shanghai
    32. 32. Thank you <ul><li>Moira Donahue </li></ul><ul><li>[email_address] </li></ul><ul><li>202.662.0637 </li></ul><ul><li>Safe Kids Worldwide </li></ul><ul><li> </li></ul>