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Implementing Public Bicycle Sharing (PBS) Systems in India

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Public Bicycle Sharing (PBS) systems have been recognized by cities around the world as a useful and beneficial public transport service. India has yet to see the implementation of a city-wide PBS system, despite numerous local and neighborhood scale pilot initiatives across the country. However, several Indian cities are now in the advanced stages of developing large scale PBS systems. In this webinar, Mr. Ashwin Prabhu and Ms. Ranjana Menon provided an overview of the lessons learnt from this process, and the particular challenges of implementing PBS systems in Indian cities.

The webinar recording can be seen here - https://www2.gotomeeting.com/register/517555170
Related research - http://embarqindiahub.org/publications/bicycle-rental-market-indore

Published in: Business
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Implementing Public Bicycle Sharing (PBS) Systems in India

  1. 1. Implementing Public Bicycle Share (PBS) Systems in India - Ashwin Prabhu & Ranjana Menon
  2. 2. Public Bicycle Sharing (PBS) systems are a flexible public transport service that involves the creation of a dense network of cycle rental stations. Users can take a cycle from any station and return it to any other station in the system
  3. 3. There has been significant growth in PBS Systems worldwide in the past decade, particularly in China and Europe.
  4. 4. Proposed Indian Systems Pune Panaji Bangalore Chennai Mysore
  5. 5. Lesson 1: Go Big or Go Home
  6. 6. Planning Principles I. System Coverage
  7. 7. New Delhi – Planet Green Bikes No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day 8 80 Only along the BRT corridor - Mumbai – Cycle Chalao No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day 2 30 Connectivity only between two points 0.14 Bangalore - ATCAG No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day 9 45 Sparse, spread across the city 0.15 Existing Indian Systems
  8. 8. Stations Proposed: Panjim
  9. 9. Lesson 2: You get what you pay for
  10. 10. 1V. RealTime Data1II. Smart Payment 1I.Automated Systems1. Custom Designed Bicycles Non- Negotiable(s)
  11. 11. 1. Custom Designed Bicycles 1I. Automatic Stations1. Off the rack cycles 1I. Manually Operated Stations Existing Indian Systems III. Poor Quality Infrastructure
  12. 12. Next Bike for Chennai
  13. 13. Lesson 3: Merge the Financials
  14. 14. Improved Cycling Mode Share Increased Public Transport Usage Reduced Congestion Improved Public Health outcomes Improved Air Quality 34% 33% 33% Cost Recovery of PBS Systems Benefits of PBS Systems Subsidy User Fees Advertising In general, PBS Systems are not financially self-sufficient. But cities around the world have been willing to subsidise these systems due to the magnitude of positive externalities generated
  15. 15. Common Financial Model PBS Supplier Procures and Installs the System PBS Operator PBS System Operates & Maintains the System Central Govt. State Govt. Users Ad Agency + Sponsors Local Authority Subsidy Capital Fund State Assistance Central Assistance Fare box Revenue Ad Revenue + Sponsorship
  16. 16. Recommended Financial Model Independent Engineer Monthly Fees Evaluation Reports Fare box Revenue Ad Revenue Sponsorship Ad Agency Sponsors Service Provider Users Fee Installs and Operates PBS System
  17. 17. Lesson 4: Evolve or Disappear
  18. 18. Existing Systems 1. Systems which are • Fully Automated • Only Card Payments
  19. 19. Difference in Indian cities II. Ease with Automated Systems 1. Payment Landscape `
  20. 20. Hong Kong London Proposed- Retail Outlets India
  21. 21. Proposed- Marketing & User Education
  22. 22. Lesson 5: Connect across borders
  23. 23. Indian v/s International Expertise Type of Service Provider Experience in operating prior systems Local Knowledge of Indian cities and conditionalities International Service Provider Indian Service Provider
  24. 24. Summary: 5 lessons for Indian cities 1. Go Big or Go Home 2. You get what you pay for 3. Merge the Financials 4. Evolve or Disappear 5. Connect across borders
  25. 25. Questions?

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