Impact of Raahgiri Day

1,727 views

Published on

Published in: Lifestyle, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,727
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
62
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Impact of Raahgiri Day

  1. 1. Raahgiri Day Impact Amit Bhatt Impact of Participants, Local Business, Environment & Safety between Nov 2013 – April 2014
  2. 2. Some alarming facts about our mobility …….
  3. 3. 140,000 deaths every year in India due to road traffic crashes
  4. 4. 627,426 premature deaths every year in India due to air pollution
  5. 5. Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/ 436,122 premature deaths every year in India
  6. 6. IT Hub - Cyber City Housing - Golf Course Rd Small / Medium Industry - Udyog Vihar Auto Industry - Maruti - Honda Heavy Industry - Manesar SEZ - Raliance Delhi
  7. 7. About 106 cars add to Gurgaon’s vehicle population every day Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html
  8. 8. Public Transport share – 10% Walking and Cycling – 33% Average trip length – 7Kms
  9. 9. No Cycle track Roads with usable footpath-less than 23%
  10. 10. Annual road traffic deaths around 500 Pedestrian and cyclist deaths close to 70%
  11. 11. Raahgiri Day – Giving Street back to people
  12. 12. Temporary closing the street to motor vehicles for: Sensitising towards sustainable transportation Developing safe streets for all road users Promoting Road Safety Advocating healthier lifestyles Addressing issue around Air pollution Inclusive city development Improving quality of life
  13. 13. District Administration
  14. 14. Press Conference to Launch Raahgiri
  15. 15. 17Nov 2013 7 AM-12 PM th
  16. 16. Impact Analysis 1. Participants  User survey 2. Local Business  Business establishment survey 3. Environmental Impact  Noise level survey  Air quality (PM 2.5) survey 4. Road safety  Accident analysis (FIRs) 17
  17. 17. Participation about 3.5 lacPeople participated till April 2014
  18. 18. 1. User Survey Details • Online and in person survey done in March 2014 • Raahgiri was not extended to Palam Vihar • Total of 185 samples collected – 85 Online responses – 100 in person interviews 19
  19. 19. Gender Age Gender 43% Women 57% Men 73% Adults 19% Kids 8% Elders Alone Family Friends 53% 31%17% Size
  20. 20. 21 44% Regular visitors 29% First Timers Frequency of Visit
  21. 21. 22 15% More than 3 no’s 29% 20% 36% 56% Group Size
  22. 22. 87%Safety, Activities, Community, Fun …. Reasons for participating Time Taken to Reach the Venue 10 MIN50% 40% 10-30 MIN
  23. 23. 59% Bicycle Walk Distance to Venue Mode to Reach Venue 24 46% Within 2 KM 31% Within 2-5 KM
  24. 24. 51% 7AM-8AM 77% 11AM-12PM Arrive Leave Arrival / Departure
  25. 25. 26 1 Hour 2 Hours > 4 Hours3 Hours 7% 13% 20% 60% Time Spent
  26. 26. 27%Zumba Yoga Skate Games Music 22% 20%9%22% Activities – Raahgiri Day 61% 25% 14% At home, relax Eat out Shopping Activities – Non Raahgiri Sunday
  27. 27. 28%Bought Bicycles post Raahgiri Cycle Sales 87%Started Walking / Cycling for Short Trips NMT Usage
  28. 28. 71%In favor of Raahgiri beyond March 2014 Extension Suggestions Make it a Full Year Event 19% 47%Additional Activities & Cycles 18% Summer Timings 16% Awareness Building
  29. 29. 2. Local Business Survey Details In person survey done in March 2014 Total of 63 samples collected 1) 23 from Galleria Market 2) 16 from Sushant Arcade 3) 13 from Super Mart 4) 11 from Vyapar Kendra Sushant Arcade Super Mart
  30. 30. 31 13% 10% 11% Apparels Grocery Formal Eatery Health Informal / Hawkers 9% 19% 16%22% Others Fine Dining Typology of Establishments Surveyed Typology of Establishments in the four Markets Eatery ( Normal Eater + Fine Dining) Electronics Informal Shops / Hawkers (Paan shop , Juice, Tea St) 72% 15% 10% 3% 68% 14% 11% 7% 60% 32% 5% 3% 93% 4% 2% 1% Galleria Market Super Mart Vyapar Kendra Sushant Arcade Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.)
  31. 31. 32 90% were aware Owners awareness & opinion about Raahgiri Marketwise positve opinion about Raahgiri Day 79% liked Raahgiri Galleria Market 87% Vyapar Knd. 73% Super Mart 61% Sushant Arcade 81% Market Wise opinion
  32. 32. 33 Reasons for liking Raahgiri Day 50% Increase in Sales Activities, Fun, Safety Health & Fitness Increased Environmental Awareness 27% 13% 10%
  33. 33. 34 Lack of awareness Shop owners perception before the start Reasons for negative perception 80%of shop owners did not support Raahgiri before it’s launch 46%35% Not Related 19% Impact mobility
  34. 34. 35 Activities & Fun Consumers opinion on Raahgiri Day – according to business owners 73%
  35. 35. 14% 29% 36 14% sales Timings Foot Fall Impacts on Local Business Vs Non Raahgiri Sundays
  36. 36. 17% Eateries 28% Fine Dining 5% Body Care 6% Grocery 37 Informal Eateries 44% Typology of Establishments impacted favorably
  37. 37. 84% Extension of Raahgiri Day Suggestions 24%40% 20% 16% Improve Enforcement Encourage more participation & start early in Summers Allow Marketing & Publicity Increase Coverage Shop owners wanted Raahgiri to extend beyond March 2014
  38. 38. 39 90 db 74 db 88 db Non Raahgiri Sundays Weekday 3. Noise Levels
  39. 39. 40 Impact on Noise levels by location 24%reduction near Sushantlok Police St. Compared to average weekday noise levels at the same location 2%reduction near activity stage (Galleria Mkt.) Compared to average weekday noise levels at the same location
  40. 40. 41 4. Air quality - exposure to PM 2.5 Week Days Avg. 194 µg/m3 Non Raahgiri Sunday Avg. 147 µg/m3 Raahgiri Day Avg. 99.8 µg/m3
  41. 41. 42 Motor Vehicles Prohibited (Totally) CAR Near Galleria Market Near Huda City Centre Reduction in exposure to PM 2.5 by location 69% reduction compared to weekdays 25% reduction compared to non Raahgiri Sunday 28% reduction compared to weekdays 18% reduction compared to non Raahgiri Sunday Motor Vehicles Prohibited (Partially)
  42. 42. 5. Road Traffic Fatalities (Sushant lok area) 43 Jan Feb Mar AprMay Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Jan – Oct, 2013 5 Fatalities Zero Fatalities Nov 13 – Oct 2014
  43. 43. 44 22 Weeks Environment Local Business Fun NMT Family 5 Public Space Noise Raahgiri Day Safety Quality of life Equity Impact ….
  44. 44. 45 THANK YOU abhatt@embarqindia.org https://www.facebook.com/RaahgiriDay http://raahgiriday.com/

×