1.
EMBARQ
Working Towards Safer Roads and Mobility
Holger Dalkmann, EMBARQ Director
Rio, June 20th 2012

2.
Overview
Our approach to road safety: avoid, shift, improve
Sustainable Urban Transport and Urban Development
Road safety audits on BRT, urban development projects, etc.
Traffic Safety Guidelines for Bus Systems
Rio+20 Voluntary Commitment

3.
Our approach
AVOID motorized travel through the
integration of sustainable land use and
transport planning – increasing accessibility,
saving lives, and protecting the
environment.
SHIFT to safer, healthier and more
environmentally friendly modes, such as
public and non-motorized transport. Or
preserve the current share of these modes,
particularly in developing countries.
IMPROVE vehicle and fuel technology of
all modes of transport, and ensure safe
system design and operations, to maximize
health and environmental efficiency of each
kilometer traveled.

4.
New York and Atlanta
NEW YORK had 3.49 traffic
fatalities per 100,000 inhabitants in
2008, making it one of the safest
major cities in the world. To a large
extent, this is due to investments in
quality public transport, cycle
infrastructure, and pedestrian
improvements.
ATLANTA on the other hand,
had 10.97 fatalities per 100,000
inhabitants, making it among the
most dangerous cities in the US, on
par with some cities in the
developing world, which are
experiencing high levels of traffic
fatalities. Atlanta is a sprawling, auto
oriented city, with poor provisions
for non-motorized modes and land
use patterns not conducive to
transit use.

5.
Ahmedabad Scenarios
Today 2041
Automobility Sustainable Transport
Population (millions) 5.4 13.2 13.2
Trips (millions/yr) 5.6 39.75 39.75
Area (Sq. Km.) 1330 6484 3242
Emissions
(million Tons CO2/yr) 0.33 12.32 1.97
Traffic Fatalities
(per yr) 175 5,232 1,225

6.
AVOID
Aguascalientes – before and after
Before:
Poor accessibility
Access to public
transport is outside the
development
Major arterials crossing
the neighborhood
After:
Better transit access
Green corridor
Pedestrian access

7.
SHIFT
Sustainable urban transport
Passenger per hour per direction (peak) Crashes per year
2 general traffic lanes 3194 2 general traffic lanes 726
1 BRT lane 5000 1 BRT lane 6

8.
Safety impact of BRT (example: Guadalajara)
Monthly crashes before and after the implementation of the BRT
250 5000
Before BRT During BRT construction After start of operations
4500
Citywide crashes
200 4000
3500
150 3000
2500
100 2000
1500
50 1000
500
0 0

9.
Global research: BRT and road safety
Vancouver
Guadalajara Delhi
Mexico City Ahmedabad
Cali Pereira
Bogota Belo Horizonte
Curitiba
Porto Alegre Brisbane

10.
IMPROVE
Road Safety Audits
Intersection in Brazil Recommended redesign from a road
safety audit: Improved lane
markings, geometry, and signalization

11.
EMBARQ has developed
a pilot version of Traffic
Safety Guidelines for Bus
Systems
We will road test these
guidelines with external
partners on BRT projects
around the world
The guidelines are
available and free to use
and anyone is invited to
participate in the road
test or provide feedback

12.
GOAL:
By 2016
EMBARQ will
have saved
4,217 http://bit.ly/embarqVC
lives

13.
Partnerships are vital
- Part of SloCat Commitment
- Road Safety Commitment (lead by
FIA Foundation)
- EST (lead by UNCRD)

14.
Thank you for your attention
More events in Rio:
www.embarq.org
hdalkmann@wri.org
Voluntary commitment: see
http://bit.ly/embarqVC