1.
Péter Dalos
Operations Officer
SAFE CYCLING DESIGN MANUAL V0 PROJECT
VISIONING WORKSHOP EMBARQ
Istanbul
15th. September 2014
Bubi® or Not to Be?
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 1
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

2.
Bubi® or Not to Be?
• The Budapest bike-sharing scheme
• Business modell
• Innovative technologies
• Bicycle firendly urban planning
• Bicycle friendly transport development
• Campaigning/promotion
• Tackling security and vandalism
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 2
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI) Preparing and launching MOL Bubi

3.
MOL ”Bubi”(Budapest Bike)
• 15 km2 service area
• 1100 bikes
• 76 docking stations
• Investment: 3.5 mEUR
• EU co-funding: 85 %
• Operation: ~ 1m EUR/year
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 3
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
3

4.
Business modell of
Vendor
System integration
Operation Közbringa Ltd.
Branding Sponsor
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 4
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

5.
4th generation features
• Touch screen
• Board computer
• Electronic lock
• Hire by App/QR code
• Paypass
• Solar panel
• GPS
• Extra stand
• Surveillance system
• Maintenance vehicles: stringbike with pedelec
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 5
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

6.
Board Computer
x
• RFID card
• Pinpad (mobile+code)
• App+QR
• Intelligent bicycle
• Easy access
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 6
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

7.
Innovative maintenance vehicle
x
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 7
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

8.
PT Integration
• Customer service
• Fare structure
• Signposting
• Passenger info
• Route planner
• Surveillance
• Transport policy
• Traffic management
• Branding
• Marketing
• Communication
• Legislation

9.
Customer service
x
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 9
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

10.
Fare structure
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 10
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

11.
Passenger information
x
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 11
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

12.
Short history
• Concept (2008)
• Desk research (2009)
• Feasibility studies (2009-2011)
• Market research (2010)
• Information Days (2011-12)
• Technical specification (2012)
• Public procurement (2013)
• Implementation (2014 Jan-Apr)
• Planned Launch (2014 Apr)
• Pilot test (2014 Apr-Sep)
• Launch (8th Sep)
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 12
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

13.
Setting the right target
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 13
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

14.
Feasibility study
• Financial sources
• Organizational
issues
• CEE specialties
• Target market
• Operation model
• Feasibility issues

15.
Supplier selection
Desk research
Market research
Information days
Bidding procedure
1. T-Systems
(Nextbike+Csepel)
2. Eurobus (Smoove+DB)

16.
Keys to success
• Vision/Concept
• Integrated approach
• Collecting information
(neverending learning
process)
• Setting the right target
• Involving all stakeholders
• Targetting the right
market
• Learning from mistakes
(reacting instantly)
spiltmilkmoms.com

17.
Cycling-friendly transport policy
10% modal share of cycling by 2020
Áron Halász
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 17
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

18.
Cycling Strategy of Budapest
• Bicycle route network
development,
(capacitive, safe and
comfortable)
• Bike-friendly inner city,
”light” measures
• Interchange
development
(bike+public transport)
• Information, services
and promotion
Budget for the next 4 years:
800 000 € / year average

19.
Road space for cycling transport
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2,4 km new cycle lane 10 sections (6,5 km) bus+bike lane advisory cycle lanes
50 sections (12 km) contraflow 5 bike boxes
So far…

20.
No „rocket science”
Source: Budapest Cycling Concept Photo: Péter Dalos

21.
Bike-friendly
”Bubi” area
9 districts
100 sections of one-way
streets
60 signalised
junctions
32 sections of main
roads
22 zones
with awareness
raising campaign
21

22.
„Road diet”
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 22
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

23.
New planning mindset
? Segregation = Discrimination
 Integration = Improving traffic behavior
 Capacity : Modal shift
 Traffic safety : „Slowth”
 Urban life quality : Walking&cycling
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 23
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

24.
2013 szeptember
20.
TRENECON
COWI
2
4
„Dumb mobility”

25.
2013 szeptember
20.
TRENECON
COWI
2
5
Old school

26.
Vision: false!

27.
2013 szeptember
20.
TRENECON
COWI
2
7
Societal challenge

28.
Mindset changing
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 28
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

29.
Different point of view
x
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 29
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

30.
Share the road
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 30
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

31.
Facts vs. False beliefs
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 31
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)

32.
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 32
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Photo: Áron Halász
Marketing & communication

33.
Mainstreaming

34.
3
4
Mainstream

35.
Commited & professional
communication

36.
peter.dalos@bkk.hu
www.mobile2020.eu
Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. 36
László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)