1.
Andrey Golub
andrey@else-corp.it
Founder & CEO, ELSE Corp
TM
From 3D Fashion to Mass Customization - New Business
Model for the Future of Fashion Industry

2.
THE VISION: Fashion Industry and the Fourth Industrial Revolution
© 2018 ELSE Corp S.r.l.
https://vimeo.com/156406281

3.
Each Virtual Capsule collection is comprised of a selection of items that follow the
theme or mood of the collection. Each product within the v.c.c. is made up of
elements, and each element has it’s own set of possible configurations.
3© 2018 ELSE Corp S.r.l.
FUTURE: 3D Fashion leads to Product Personalization, Made to Measure

4.
4
PAST: The Ready to Wear System. One Size fits ALL
Human &
Environmental Impact
Transportation
Expenses
Unreal Standards OverstockOverproduction
© 2018 ELSE Corp S.r.l.

5.
IT IS OUT OF STOCKIT DOESN’T FIT YOU
YOU WANT IT
“A LITTLE BIT DIFFERENT”
5
PROBLEM: The Complication at Customer Level
© 2018 ELSE Corp S.r.l.
BUT YOU
DON’T
BUY IT
BECAUSE

6.
6
DIRECT TO CONSUMER
Mass Customization
© 2018 ELSE Corp S.r.l.

7.
7© 2018 ELSE Corp S.r.l.
NEW REALITY: Customization & Personalization

8.
LEVELSOFCUSTOMIZATION
Monogramming1
Complete
Customisation3
Partial
Personalisation2
• Base product model
• Color of monogram
• Size of the font
E.g. Burberry scarfs
• Base product model
• Match between a component of
the product and the product
E. g. Fendi Strap You
• Base product model
• A range of personalization options
is offered, including materials,
accessories and monogramming
E. g. Gucci DIY
8© 2018 ELSE Corp S.r.l.
BEST PRACTICES: Customization & Personalization

9.
Partial Change
Extra
Decor
Basic
Base Model
9© 2018 ELSE Corp S.r.l.
NEXT CHALLENGE: Mass Customization & On-Demand Manufacturing

10.
Knowking that customization is the future
in retail, manufacturing and shopping
experience, we created our platform as
a tool to meet the demands of people
who…
10
OPPORTUNITY: Mass Customization - Customer Expectation
Spend money on personalization
Pay a premium price (+20% on average)
45%
25%
(Deloitte, 2015)
(Forrester, 2015)
© 2018 ELSE Corp S.r.l.

11.
© 2017 ELSE Corp S.r.l. 11
THE SOLUTION: Virtual Retail Business Model
Made to Order
Quality Production
Local Partners Ecosystem
A New
Model for
International
Commerce
Virtual Retail: A hi-tech industrial process for 3D &
Cloud based Mass Customization of fashion products.
It transforms brand distribution channels into new
concept spaces within brick and mortar stores (shop
in shop, popup & temporary shops) named Virtual
Fashion Corners, where a ‘new customer experience’
of Virtual 3D Shopping, focused on product
personalization can be easily realized. It represents a
turning point for future methods of retail and
manufacturing, providing new innovative strategies
for the sales, design, production, distribution, and
marketing of fashion products.
MADE TO
ORDER
MASS
CUSTOMIZED
MADE TO
MEASURE
Waste reduction
with a small investment
Better customer engagement and
meeting customer expectations
regarding the product
Prevention of returnsENABLING
3
ELEMENTS
Easier market
penetration
and wider
geographical
coverage at
an affordable
cost
© 2018 ELSE Corp S.r.l. 11

12.
© 2018 ELSE Corp S.r.l. 12
Benefits for Primary Markets from “Virtual Retail”
Top Luxury Brands
Brand Enrichment
“Not Famous” High Quality Brands
Better Brand Positioning
White Label Manufacturers
Access to new brands and
customer segments
Samples Manufacturers
Start Prototyping and
Process Improvements
Fabric Manufacturers
Approach to new customers
Any Brands Without Own
Quality Manufacturing
Decentralized Quality Manufacturing
Independent Designers
Talent Empowerment & Possibility
of Experimentation
Niche / Local Retailers
Sales Improvement
3D Scanning Service Providers
Business Diversification
[Future] VIP
E-Commerce Platforms
Better Customer Engagement

13.
13
ELSE Corp
A Virtual Retail Company
© 2018 ELSE Corp S.r.l.

14.
14
ELSE Corp, a Virtual Retail company since 2014
© 2018 ELSE Corp S.r.l.

15.
15© 2018 ELSE Corp S.r.l.
A Working Model for Footwear - Launch in September 2017

16.
16© 2018 ELSE Corp S.r.l.
An End-to-End Platform for Virtual Retail
Middle-ware
Back-End
Front-End
• SDK & API based
• Omni channel solution for 3D
Commerce
• Virtual, Augmented, Mixed
reality integration
• Integration into a custom 3D
environment
• Interactive 3D Products
• Interactive 3D Avatars
• Virtual Fitting (Best Style, Best
Size)
• Advanced materials
visualisation
• API connection to a CRM
• API Connection to a PLM
• Based on industrial CAD 3D/
2D models
• Complete logic of 3D Mass
Customisation
• Based on open CAD formats
• UX Module extensions for
custom features
• API interconnection to
e-Commerce
• Pre-orders/ Orders generation
for ERP
• Full cycle for Made to Order
manufacturing
• Support for Industrial Made to
Measure
• Support for Hybrid & Digital
Manufacturing scenarios and
assets

17.
17© 2018 ELSE Corp S.r.l.
Physical point of sale where the end user
can tangibly experience the brand’s
configuration process
The ideal In-store Virtual Retail Corner
of a brand comprises of five core
elements - essential to the deployment
of the E.L.S.E. Virtual Retail platform &
experience in a physical retail space.
SALES ASSISTANT TABLET APP
PHYSICAL SAMPLES
VIRTUAL 3D PRODUCT
CONFIGURATOR
VIRTUAL STYLE CATALOGUE
3D FOOT SCANNER HARDWARE &
RELATED APP
Virtual Retail Corner: Footwear Boutiques & Department Stores

18.
18© 2018 ELSE Corp S.r.l.
Virtual Product Configurator, In Store & Web

19.
Web & App 3D Configurator VR 3D Configurator
AR 3D Configurator HoloLens 3D Configurator
19
Front-End for Mass Customization, powered by E.L.S.E.
INTEGRATION
INTO DIFFERENT
ENVIRONMENTS
© 2018 ELSE Corp S.r.l.

20.
20© 2018 ELSE Corp S.r.l.
Virtual Retail & Real Time DASHBOARD for Brands, Manufacturers

21.
Interested Parties from
Footwear Companies
(ready for the market
in Q1 2018)
Pioneer Companies to
Test the Apparel
Market Together
(market tests Q2 2018)
One Big Brand or
Group to Test the
Global Market
Industry Experts to
Join the Board
Physical &
E-Retailers.
The Retailers to think
of the next step:
E-Commerce &
V-Commercial
Integration
21© 2018 ELSE Corp S.r.l.
Resources Beyond Capital

22.
FIND US: Hall 9 / A56-6
Andrey Golub
andrey@else-corp.it
Founder & CEO ELSE Corp
22© 2018 ELSE Corp S.r.l.

23.
Disclaimer
Brands’ logos inserted in this presentation belong to their respective owners and ELSE Corp Srl
does not claim rights over them.
Data and information provided in this presentation belong to public sources of digital access.
ELSE Corp Srl has no responsibility for the accuracy of these sources.
The pictures that are on this document are copyrighted to their personal owners. The credit is to
the owner and in no way we are claiming the right to these photos.
The pictures are taken from URL’s on the web and believed to be public.