2. needs finalization & idea brainstorming

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2. needs finalization & idea brainstorming

  1. 1. BUILD Process: Understand Before designing solutions to MEET NEEDS of the community entrepreneurs must build deep empathy to understand both individuals they are designing for and the system in which they reside.
  2. 2. Part I: Needs Mapping
  3. 3. Part 1: List Needs Rules: • Sky is the Limit! Think BIG! • Forget constraints. Think FAR! • Be focused. Think QUIETLY!
  4. 4. Part 2: Map Needs
  5. 5. Part 2: Map Needs • Organize needs by: • Category • Who has need • Physical Location • Time of day • Another method
  6. 6. Part 3: Identify Root Causes • Use Six Hats • Sift for Needs vs. Wants • Highlight/Circle/Underscore the root cause needs • Star areas of greatest need
  7. 7. Part III: Evaluate Feasibility of Ideas Brainstorm using 6 Thinking
  8. 8. How to Brainstorm: Rules – Defer Judgment – Go for Volume – One conversation at a time! – Be visual – Headline – Build on the ideas of others – Stay on topic – Encourage wild ideas
  9. 9. Edward DeBono’s Six Thinking Hats Six distinct states are identified and assigned a color: – White: (Information) Considering what information is available, what are the facts? – Red: (Emotions) Instinctive gut reaction or statements of emotional feeling (but not any justification) – Black: (Bad points judgment) Logic applied to identifying flaws or barriers, seeking mismatch – Yellow: (Good points judgment) Logic applied to identifying benefits, seeking harmony – An optimistic view – Green: (Creativity) Statements of provocation and investigation, seeing where a thought goes – Blue: (Thinking) Thinking about thinking
  10. 10. 6 Thinking Hats Debrief – How did it feel to have a negative response to the solutions proposed? – How did it feel when they were positive? – Are there times when negative feedback is important? – What else did you learn from this exercise?

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