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15 Lead & Customer Acquisition Hacks

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Here's 15 of my favorite ways to quickly increase the number of leads and sales you get using the traffic you already had.

Published in: Marketing
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15 Lead & Customer Acquisition Hacks

  1. 15 LEAD & CUSTOMER ACQUISITON HACKS
  2. HACK #1 Create an irresistible offer you can give to website visitors for FREE in exchange for their contact information.
  3. HACK #2 Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.
  4. HACK #3 Explainer videos can increase conversions by catering to your visitors’ short attention spans with visual learning.
  5. HACK #4 Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.
  6. HACK #5 Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.
  7. HACK #6 Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.
  8. HACK #7 Use benefit-rich, action oriented copy that encourages people to take action and opt-in.
  9. HACK #8 Directly address your prospects objections by including specific answers to questions they might have.
  10. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER
  11. HACK #9 When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.
  12. HACK #10 Use an exit pop-up with a lead magnet (Hack #1) to convert people who are about to leave your website.
  13. HACK #11 A/B test different versions of your site to discover the best performing versions to increase conversions.
  14. HACK #12 Use “content upgrades” to offer exclusive, lead magnets on your high-traffic blog posts in exchange for visitor emails.
  15. HACK #13 With over 50% of all internet traffic coming from mobile devices, your website needs to be optimized for them.
  16. HACK #14 Use testimonials and case studies to build credibility by proving that your product/service delivers results.
  17. HACK #15 Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.
  18. ADVANCED BONUS HACK #1 Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)
  19. ADVANCED BONUS HACK #2 Remind people who didn’t convert on your site with retargeting ads to bring them back to opt-in forms.
  20. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER

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