1. 10Marketing Tips
T O G R O W Y O U R B U S I N E S S
P R A C T I C A L

2. Reconsider your
marketing budget.
Face it, traditional marketing is broken. You're
magazine, radio/TV and pay-per-click marketing
reps might tell you different, but numbers don't lie.
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3. R E C O N S I D E R Y O U R M A R K E T I N G B U D G E T
• 86% of people skip through
television commercials. (Source:
Mashable)
• 70-80% of online users ignore the
paid ads, focusing on the organic
results. (Source: Search Engine Journal)
• 44% of direct mail is never opened.
That's a waste of time, postage and
paper. (Source: Mashable)
• Only 13% of those who read print
publications say they pay attention to
the ads. (Source: AYTM)
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4. R E C O N S I D E R Y O U R M A R K E T I N G B U D G E T1
But it's not all bad news!
According to research gathered by Hubspot:
61% of global Internet users research
products online and 44% of online
shoppers begin by using a search engine.
You don't find customers
anymore, they find you!

5. R E C O N S I D E R Y O U R M A R K E T I N G B U D G E T
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Since the world has changed, you're marketing
needs to change too.
So stop spending time and money on ineffective
marketing strategies.

6. R E C O N S I D E R Y O U R M A R K E T I N G B U D G E T
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Instead, focus your energy on
attracting, not hunting for leads
and customers.
How to you go about attracting more leads and
customers?
Continue reading to find out.

7. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.

8. Create “evergreen” value for
your prospects and customers.
If you want to attract people you need
to give them something they’ll love!
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9. C R E A T E “ E V E R G R E E N ” VA L U E F O R
P R O S P E C T S & C U S T O M E R S2
Ideally, you should create content
that is “evergreen,” meaning it
retains it’s value for years to come.
The best way to give them something
they will love is to focuses on solving
their problems and/or helping them
accomplish their goals.

10. C R E A T E “ E V E R G R E E N ” VA L U E F O R P R O S P E C T S & C U S T O M E R S
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There are all kinds of things you can create! For example:
blog posts, videos, infographics, ebooks, interviews,
contests and original research to name a few.
A best practice is to focus on quality, not quantity.
Remember to create something actually worthy of
attention if you want it to attract qualified leads.

11. 2
Creating content like this on a consistent basis takes time,
but it will ensure a steady stream of interested prospects
for your business and show your customers that you’re
interested in creating value before, during and after a purchase.
C R E A T E “ E V E R G R E E N ” VA L U E F O R P R O S P E C T S & C U S T O M E R S

12. Collect prospect and customer
contact information anyway you can.
Purchase patterns are different for every business. If
you sell food, it’s much easier to convert high
volumes of customers. If you sell expensive art, you
might only make a sale every other day.
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13. C O L L E C T P R O S P E C T & C U S T O M E R I N F O
The point is….
you need to be on the
top of your prospects
and customers minds
when they become
ready to make a
purchase.
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14. 3
The easiest way to
accomplish this is to
collect their contact
information so that you
can followup with them
on a regular basis.
C O L L E C T P R O S P E C T & C U S T O M E R I N F O
If you have a website, make sure your have a
clear place for visitors to join your newsletter. In
store you should have a list where people can
leave their name and other contact information.

15. 3
You can use the information you collect to create email or text
message campaigns to ensure your business
stays top of mind, converts prospects
and creates repeat sales.
C O L L E C T P R O S P E C T & C U S T O M E R I N F O

16. Make sure you’re listed in search
engines and local directories.
You might be surprised how many people are
searching for your business online.
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17. 4
But if you’re not in the right place when people are looking
for businesses like yours, you’ll loose out to your competitors.
G E T L I S T E D I N S E A R C H E N G I N E S & D I R E C T O R I E S
On average, we conduct 12 billion searches
per month on the web in the United States.
(Source: Hubspot)

18. 4
Here’s an example: I helped a local
patio furniture store optimize their
Yelp profile with keywords, images,
etc. From the results below, you can
see that user views increased over
400% immediately.
G E T L I S T E D I N S E A R C H E N G I N E S & D I R E C T O R I E S

19. This is why it’s so important to make sure
your business is properly listed online in
place like Yelp, Google, Bing, Yahoo,
Merchant Circle, YellowPages.com,
CitySearch, etc.
4G E T L I S T E D I N S E A R C H E N G I N E S & D I R E C T O R I E S
Simply making sure your
business is properly
listed online can have
significant results.

20. 4
I strongly recommend using a tool like Moz Local to help
save you a ton of time and headaches.
Moz Local is an incredibly simple and affordable way
to get your business listed on every major search
engine and online business directory from one place.

21. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.

22. Social media has undoubtably gone through an
incredible transformation in the past few years.
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Social growth is key to staying
competitive today and in the future.

23. From awkward, goofy MySpace pages to
mobile apps like SnapChat where
messages are deleted after a few
seconds, it’s hard to predict which
platform everyone will flock to next.
You need to strategically choose
which social networks that you
can successfully find, engage and
convert your target audience.
5S O C I A L G R O W T H I T K E Y T O S TA Y I N G C O M P E T I T I V E

24. 5
S O C I A L G R O W T H I T K E Y T O S TA Y I N G C O M P E T I T I V E
Understand that building a following will not happen
over night. Like all good things, social growth takes
time and patience, but it is essential to the long-
term success of your business. Use the next tip to
help boost your social growth!

25. Identify and connect with
influencers to expand your reach.
Put simply, influencers are people online with a large
number of followers. Because of this, they have
“influence” over the content people read and in many
cases, the products/services they purchases.
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Influencers are important because
when you identify influencers that
already have the audience you’re
going after, you can significantly
amplify your reach with a their help.
In most cases you’re not going to get
any links or shares for your content if
you just ask for them.
I D E N I T F Y & C O N N E C T W I T H I N F L U E N C E R S
It’s important to approach
influencers with a shared
value proposition.

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For example, after creating my
SlideShare, “The 150 Most
Powerful Marketing & Sales
Tools” I reached out to the
business that I had included in
the guide.
Because the businesses loved
the fact they were featured,
once they started sharing with
their audiences my guide
received over 16,000 hits and
to this day continues to
receive hundreds of views
every week.

28. 6
Remember, identifying and
connecting with influencers in your
niche can significantly amplify your
content and social reach.
I D E N I T F Y & C O N N E C T W I T H I N F L U E N C E R S

29. Use social proof
to your advantage.
Think of social proof like social currency. The more
currency you have, the more “proof” you have that
can be used to attract and convert new prospects.
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Have eye-popping client success stories? Maybe you have over 100
positive online reviews or thousands of email subscribers?
The point is that you need to use these things to your advantage,
people tend to have a herd mentality and go where everyone else is
going, show them the way.

31. 7
People will be more willing to interact with
you if they see others already have.
Customer case studies, celebrity
endorsements, expert reviews and even
number of social media followers are
other great forms of social proof.
This kind transparency helps people
identify trustworthy, qualified businesses to
purchase from.
U S E S O C I A L P R O O F T O Y O U R A D VA N TA G E

32. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.

33. Borrow ideas from the
people who are doing right.
Plagiarism is obviously a big no no, but that
doesn’t mean you can’t find inspiration from
those who are doing marketing right.
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and keep a place where you can save
ideas to refer back to later.
Making this part of your marketing
routine/process is essential to keeping
the creative juices flowing.
B O R R O W I D E A S F R O M T H O S E D O I N G I T R I G H T
find multiple resources
you can turn to for
inspiration
The best thing to do is

35. Focus on visual and
short-from marketing.
It’s true that people can process visuals 60,000X faster than
reading text. (Source: Forrester) That’s why it’s not surprising
that when they say something has gone “viral” online, it’s
usually a video or photo.
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Also, consider the fact that the
average adult’s attention span is
down to just 8 seconds.
U S E V I S U A L & S H O R T F O R M M A R K E T I N G
That means you only have a few seconds to
capture and keep their attention.

37. 9
Which is why it’s
important to create
more “bite-sized”
marketing that people
can understand quickly.
This is a good thing for marketers, because
it allows us to create more content at a
faster rate.
U S E V I S U A L & S H O R T F O R M M A R K E T I N G

38. Get more insight on marketing ROI
than ever before using analytics.
Simply put, analytic reporting is a decision making
tool for your business. For the first time in
marketing history, businesses can truly measure and
analyze the ROI of marketing campaigns.
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39. 10 G E T M O R E R O I I N S I G H T W I T H A N A LY T I C S
If you have a website and/or blog it’s
imperative that you not only have
analytic software installed, but that you
are regularly checking the numbers.

40. 10
Using analytics you can see real time results on the
effectiveness of your marketing efforts.
Once you understand how your
campaigns are performing, you can
optimize your business and
marketing to improve the results.
G E T M O R E R O I I N S I G H T W I T H A N A LY T I C S

41. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.

42. Want more free marketing resources?
E L I V 8 G R O U P. C O M / R E S O U R C E S