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SBE Presentation 2016

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SBE Presentation 2016

  1. 1. WELCOME
  2. 2. “As the industry trends and economic times change, we need to keep re-inventing and stay ahead of the game”
  3. 3. ”GONE ARE THE DAYS OF STATIC EXHIBITIONS” ”ITS NOW ALL ABOUT RELATIONSHIP BROKERING”
  4. 4. ITS WITH THIS IN MIND That we did extensive market research & listened to you our clients & stakeholders
  5. 5. AND NOW WE WOULD LIKE TO INTRODUCE
  6. 6. 2 NEW EXPO’S 2 TARGETED MEDIA CAMPAIGNS 2 DISTINCT FOCUSES
  7. 7. The Small Business Expo is devoted to the development & growth of small and medium sized enterprises by providing a opportunity to market themselves and interact with corporates and investors. We will once again be partnering with the Eskom Development Foundation.
  8. 8. Exhibitor Profile: • Existing small businesses looking for investment • Companies selling business services • Funding and Financial institutions • BEE Suppliers • Enterprise Development Service providers • Small Business Associations • Small Business Incubation Hubs • Government departments promoting small business development
  9. 9. Visitor – Target Audience: • Investors • Entrepreneurs • Business owners looking for Business Services • Corporate Companies aiming to reach their BEE procurement and Enterprise Development targets. • Small Business Development Agencies
  10. 10. Trade Visitor Marketing - messaging: • Invest in a small business • Procure BEE Suppliers • Source a business service • Access to Finance • Get advice on growing your business • Enterprise Development
  11. 11. CO-LOCATED WITH
  12. 12. …connects entrepreneurs and investors who are looking to grow, diversify or enter into business ownership with one of the many business and franchise opportunities available at the show. 8-10 September 2016 Ticketpro Dome l Johannesburg
  13. 13. Exhibitor Profile  Franchisors and their available opportunities  Business service providers  Business opportunities including agencies and work from home opportunities.  Office equipment, systems and technology solutions  Funding and financial institutions  Franchise consultancy services  Entrepreneurial training institutions  Greening products and services  E-commerce & Digital Service Providers  Mobile telecommunication companies
  14. 14. Visitor - Target Audience  Investors and venture capitalists looking to increase their business portfolio  Entrepreneurs  Anyone wanting to buy a Franchise or Business Opportunity  Anyone looking for a Business Service incl. Legal, Insurance, Sales & Marketing Services and Technology Solutions  Business owners wishing to expand or diversify their existing businesses  Anyone wanting to learn how to franchise or license their business  Anyone looking for finance or funding to start or grow a business
  15. 15. Trade Visitor Marketing - messaging: #BuyaFranchise #FindaBusinessOpportunity #SourceBusinessServices #AccesstoFinance #GetAdvice 8-10 September 2016 Ticketpro Dome l Johannesburg
  16. 16. Example Support Messaging: #BusinessOpportunities available between R xxxx and R xxxx #BuyaFranchise between R xxxx and R xxxx #GetAdvice by joining our free seminars and workshops
  17. 17. FLOORPLAN
  18. 18. The Simama Ranta Schools expo and workshops will be positioned separately in the Conference Centre. The Schools will use entrances located on the outside of the Ticketpro Dome to gain access SIMAMA RANTA SCHOOLS & WORKSHOPS
  19. 19. BENEFITS OF CO-LOCATION • Interaction between exhibitors from both expos could lead to a cross pollination of business deals. • Visitors & Exhibitors from both the Small Business Expo and #BuyaBusiness Expo will be looking for business services. • Exhibiting Financial Institutions can assist both expo’s trade visitors and exhibitors. • Exhibitors can take advantage of the various workshops & seminars taking place as part of each expo.
  20. 20. “A comprehensive 3 day platform focused on doing business”
  21. 21. WHAT’S NEW2016 WILL SEE THE LAUNCH OF:
  22. 22. • Online Business Matchmaking Diary • Access to Quality Trade Visitors/Prosumers (Investors and Franchisees Club) • Access to the Business Speed dating sessions • Access to the Ice Breaker networking function • Online Profile NEW EXHIBITOR BENEFITS
  23. 23. • Profile in printed exhibition guide • Seminars attracting the right calibre of trade visitors • Access to features and other side events • 365 Communication • AAXO (Association of African Exhibition Organisers) Benefits • Exhibitors get complimentary access to training workshops that AAXO host • Exhibitor guidelines & tips NEW EXHIBITOR BENEFITS
  24. 24. ONLINE BUSINESS MATCHMAKING DIARY GUARANTEED PRESCHEDULED MATCHED BUYER/EXHIBITOR MEETINGS “Matchmaking pro-actively connects participants at our shows to help them to achieve their business goals”
  25. 25. ONLINE BUSINESS MATCHMAKING DIARY Exhibitors Forced matching will take place for those who have not scheduled meetings or who have slots available Open to schedule meetings with each other Loaded onto Online Diary Investors Club Members & Qualified Trade Visitors How is Matchmaking different to what you do today? 1. It is ‘exhibitor led’ matchmaking 2. Matchmaking is available for all participants not just the top 5%. Providing a layer of value for all participants 3. Matchmaking is data driven and automated Ongoing 1 Month Before 1 Week Before
  26. 26. INVESTORS & OPERATORS CLUB Investors invited by event partners Recommendations from exhibitors and sponsors (key target clients that exhibitors have been trying to get access to) Additional targeted invitees will be identified through research & data mining Investors attending the established investor targeted seminars Members identified through online pre-registration that qualify according to a set criteria MEMBERS The Investors Club will be managed by 2 Relationship Brokers
  27. 27. Investor & Franchisee Club Member Benefits: • Access to the investors lounge with catering. • Access to the welcome function/ Ice Breaker Networking Function. • Access to business speed dating. • Access to the online diary to schedule appointments at the expo. • Investors and franchisees will be reimbursed for any of the seminars they registered, paid and attended at the 2 Expos. • Invites to all investor club networking cocktails throughout the year. • Tickets to concerts at the Ticketpro Dome as well as tickets to sport suites hosted by Thebe Reed Exhibitions throughout the year. • Partially hosted buyers will receive discounts on travel and accommodation INVESTORS & OPERATORS CLUB
  28. 28. OTHER UPDATES
  29. 29. SMALL BUSINESS EXPO WORKSHOPS Business Bootcamp (FREE TO ATTEND) This workshop will focus on “Starting a business 101” topics including how to: • Basic business planning and realistic projections • Personal and Organisational performance • Pitching a business idea • The importance of registration with CIPC and why your company needs to be documented. • The importance of accounting as a start-up SME’s. Understanding financial model towards your value proposition • Various funding models available to SME’s and start-ups that won’t require long term payback strains • Brand Development • The importance of networking as a start-up
  30. 30. SMALL BUSINESS EXPO WORKSHOPS The Development Den (FREE TO ATTEND) This workshop will host experts who will share advice and insight on: • Latest Business Trends • Business and Financial management • Limiting your tax liability • Avoiding costly financial mistakes • Going digital in business • Keys to business success
  31. 31. SMALL BUSINESS EXPO FEATURES & SIDE EVENTS The Chat Room: Will include: • An Internet Café promoting Online Tender Bulletins • A networking lounge for one-on-on meetings to be conducted between trade visitors and exhibitors. Techpreneur Pavilion - SEA Africa Partnership We are working with the Sustainable Entrepreneur Accelerator (SEA) Africa (Pty) Ltd, who is a research and development firm that supports businesses in various African markets to create a Techpreneur pavilion at this years show. The Hook up Dinner: • In negotiations • Friday AfternoonA growing entrepreneurial networking initiative with a global vision on building a culture of entrepreneurship founded by DrLifesgud and produced in collaboration with 6 teams of startups who power the activations in each region.
  32. 32. FEATURES & SIDE EVENTS FOR #BUYABUSINESS EXPO & SMALL BUSINESS EXPO Get in the Ring • Thursday 17h30 - 19h30 • Startups battle it out by pitching their business concepts in front of a live audience and judges. Business speed dating sessions: 2 x Business Speed Dating Sessions have been included on the event programme. 1 x Exhibitor – Exhibitor 1 x Exhibitor – Investor/Trade Visitors Networking Functions: Networking functions have been incorporated into the programme of events to give exhibitors extra opportunities to network with each other and invited guests.
  33. 33. #BUYABUSINESS EXPO WORKSHOPS Full on Franchising Theatre (PAID FOR SEMINARS) Hosted by SA Franchise Warehouse • In-depth workshops on franchising models • How to evaluate and fund a franchise • How to franchise your business and the legalities of franchising. Wealth MasterClass (PAID FOR SEMINARS) – 400 PAX Hosted by Real Estate Investor Magazine This workshop will host experts who will share advice and insight on: • Commercial investing techniques • Residential investing techniques, • How to build a business • How protect your assets. Jump! (PAID FOR SEMINARS) Presented by ShirlawsSouth Africa This conference looks at the 4 key elements and Shows businesses how they can work on all 4 of these items and avoid falling into these revenue ‘ black holes’. • Businesses Product • Channels to market • Sales • Brand
  34. 34. #BUYABUSINESS EXPO FEATURES & SIDE EVENTS Investors & Operators Connect: Will include: • Lounge for Investors & Operators to do private meetings • Media can also interview Investors and Operators Africa Pavilion : • This Pavilion will feature Franchise and Business Opportunities in Africa • We will work with African Franchise Associations to set-up this pavilion
  35. 35. One–on-one meetings will be scheduled with the seminar delegates and exhibitors in-between the seminar sessions.
  36. 36. A SNEAK PEAK AT THE MARKETING
  37. 37. Street Marketing – Small Business Expo
  38. 38. Promotional and Competition Campaign Samples WIN A BUSINESS AT THE SMALL BUSINESS EXPO VALUED AT R100 000 8 – 10 SEPTEMBER 2016 TICKEPTRO DOME WIN A SMALL BUSINESSTICKETPRO DOME 8 - 10 SEPT 16
  39. 39. Street Marketing – Buy a Business Expo
  40. 40. Promotional and Competition Campaign Samples
  41. 41. ADVISORY PANEL & PARTNERS
  42. 42. THE ADVISORY BOARD Thebe Reed Exhibitions has established an advisory panel, including industry partners & experts, that will meet once every few months to discuss issues in the industry and the content of the expos. Suggestions will be put forward after each meeting to ensure the positive growth of both exhibitions. The panel members confirmed to date include: Kizito Okechukwu Executive Head Sustainable Entrepreneur Accelerator (SEA) Africa Kobus Oosthuizen Founder & MD SA Franchise Warehouse Brian Walsh Founder The REAL Entrepreneur ™ Institute Carol Weaving MD Thebe Reed Exhibitions Tshepo Phakathi CEO & Founder Phakathi Holdings
  43. 43. As part of Reed Exhibitions we have access to similar exhibition titles that are part of the global network. We have formed a partnership with the Franchise Expo Paris and the Franchise & License Expo Indonesia. This creates a Tri-series offering to our exhibitors as well as cross marketing benefits for each show GLOBAL PARTNER
  44. 44. WHAT THE FUTURE HOLDS
  45. 45. • Grow the Exhibition to include Africa & International Buyers • Grow the Exhibition to include Africa & International Exhibitors • Launch the International Investors Club • Expand into Africa – launch shows in West and East Africa All these initiatives will add benefit to our exhibitors
  46. 46. Q&A SESSION & MEET THE TEAM
  47. 47. THE
  48. 48. Carol Weaving Managing Director Jenna Harper Snr. Project Coordinator Belinda Unterslak Logistics Manager Tom McCafferty Sales Executive Eliphas Machaka Sales Executive Trevor Mochaki Sales Executive Rene’ Staack General Manager Sugen Pillay Commercial Director Phina Rikhotso Marketing & Buyer Manager

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