Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PDE3330 Researching the marketplace Oct 2019


Published on

Researching the marketplace

Published in: Education
  • Be the first to comment

  • Be the first to like this

PDE3330 Researching the marketplace Oct 2019

  1. 1. Researching the Marketplace PDE3330 Oct 2019
  2. 2. Today we will look at.. • Market Intelligence: Mintel, Passport, COBRA, WARC, Business Source Complete. • Business Intelligence and skills: Passport, COBRA, WARC, IBISWorld, Business Source Complete, British Library Business and IP Centre, LinkedIn Learning. • Marketing: WARC, Business Source Complete. • Trends: WARC, WGSN, • Standards: British Standards Online. • Intellectual Property: British Library Business and IP Centre.
  3. 3. Accessing library resources MyUniHub > MyStudy > My Library > Databases
  4. 4. Explore the resources • Explore the resource you have been given • Prepare a short demonstration • Include: • What is it? • Useful/interesting features • Limitations • How you could use this resource in your studies
  5. 5. City Business Library
  6. 6. Prince’s Trust
  7. 7. Need further help? Your Librarian is: Vanessa Hill More information