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Bis1100 Nov 2018

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Bis1100 Nov 2018

  1. 1. BIS1100 Nov 2018 Better than Google
  2. 2. In this workshop we will look at.. • Resources • Keywords • Searching • Evaluating
  3. 3. Case Study Marking Criteria The report will be assessed against the following criteria: • Relevance and accuracy of information, based on factual evidence, and supported by quantitative data • Evidence of research and background reading • Range and quality of references and information sources • Understanding and application of key module concepts, theories and models • Depth and thoughtfulness of analysis • Adherence to report format and structure requirements [including layout and design] • Simplicity and consistency of design and layout • Appropriate use of original tables, charts, diagrams and models • Standard of written English, including spelling, punctuation and grammar • Correct referencing of all sources cited in the report, in the reference list [using Harvard]; correct use of in-text referencing
  4. 4. Thinking about resources
  5. 5. Books What are they: A written or printed work of fiction or fact. May be electronic. Good for: Clear overview. Not so good for: Up to date information.
  6. 6. Web page What are they: An information resource which can be easily created by anyone on any topic. Electronic. Good for: Very up to date information. Not so good for: Accurate and reliable information.
  7. 7. Newspaper What are they: A regular publication containing current events, informative articles, diverse features and advertising. May be electronic. Good for: Daily information. Not so good for: Balanced and well researched information.
  8. 8. Journal What are they: A regular publication containing articles on a particular academic subject. Presents new research. Good for: Latest research, critically reviewed by experts. Not so good for: Broad overview of a subject.
  9. 9. Popular (trade) journal What are they: A regular publication containing new products plus information for a business sector. Good for: Latest product news. Not so good for: Detailed and objective reports.
  10. 10.
  11. 11. The real thing • Topic • What? • Where? • Keywords
  12. 12. MyUniHub > MyStudy >MyLibrary
  13. 13. MyLibrary Library Search MySubject Databases Inter Library Loans
  14. 14. Sign-in to Library Search for full functionality Click on ‘Sign-in’, choose ‘Middlesex University’ and use your MyUniHub ID and password. Signing-in enables you to access full text material, check your library record, request items, create lists, save searches and create alerts and export references to RefWorks.
  15. 15. Library Search MyUniHub > MyStudy > MyLibrary > Library Search
  16. 16. Broaden: USA OR America or comput* Exclude: Apple NOT fruit or -Amazon Narrow: network AND security Phrase/exact match: “human computer interaction” or +Ideo or “IDEO” Academic sources: “project management” +ac or +edu Get answers: Define: “paper prototyping” or Alan Turing developed* Streamlining your search
  17. 17. Not everything is on line/Requesting books In order to request the book click on the title and then click on ‘Request’. All copies of this book are on loan.
  18. 18. Google vs Library Search Google • Easy to use • Information bubble • Search results sponsored • Any source • Pay for access Library Search • Easy to use • Finds information • Search results by relevance • Quality sources • Free access
  19. 19. • Business Source Complete (SWOTS) • Mintel (market info) • IBIS World (supply chains) • Passport (market info) MyUniHub > MyStudy > MyLibrary > Databases
  20. 20. Cite Them Right Online myUniHub > My Study > My Library > Databases > C
  21. 21. Evaluating information
  22. 22. Evaluating information Imagine you are writing an essay on ‘Network Security’. Have a look at the 4 items that you have been given and consider the following: • Which items are the most relevant to your essay? • Which items would be no use? • Which item has the most academic authority? • Which items might have bias? • Which item is the most current?
  23. 23. • Authority • Relevance • Intent • Objectivity • Currency Evaluating information
  24. 24. myUniHub > MyStudy > MyLibrary > Databases > L
  25. 25. Find out more MyUniHub > MyStudy > MyLibrary > MySubject > Computing, Maths and Engineering
  26. 26. Need further help? Your Librarian is: Vanessa Hill

Editor's Notes

  • The range of resources we provide
    The value of resources in an academic context
    How to select the appropriate resources

    Develop an effective search strategy eg. Identify keywords, refining your search

    How to find and access books, journals and information for your projects using the Library Catalogue, and other resources, as well as finding books in the library and from other sources.

    Evaluating the information for quality and relevance

  • Discuss how using library resources can enhance project mark.
  • Hand out exercise Thinking about resources.
    10 mins
    Feedback (see next slides)
  • Good for:
    broad/general overview of subject
    Edited for quality and accuracy

    Not so good for:
    May not be specific enough
    Can be out of date
  • Good for:
    Easy to use/search
    All subjects covered
    Can be very up-to-date

    Not so good for:
    No editorial control
    Unreliable sources
    Can be created by anyone
    Material can lack provenance
    Can be out-of-date
    Not everyone has access
  • Good for:
    Readily available (latest copies especially)

    Not so good for:
    Can be bias
    Can be unbalanced
    Can be sensationalist
    Hard to get hold of/access (back issues)
  • Good for:
    Present latest research
    Edited for accuracy/quality (peer reviewed)
    Lots of references

    Not so good for:
    Can be hard to locate/access
    May be too specific
    May be at wrong level
  • Good for:
    Latest information
    Current events
    Concise info
    Product news
    Often available online with RSS/Twitter etc

    Not so good for:
    Objective information ie. can be bias, adverts, preferential products etc
    Often hard to find old issues
    Back issues/archive

  • What can you see in the picture…fruit

    If type ‘fruit’ into database will get millions of hits, how can you break it down ie. search for something more specific to get more manageable results

    Can you be more specific ie.
    Type of fruit: apples, oranges, bananas etc
    Location: Stall, market, outdoor market, fruit market, Britain
    Detail: boxes, signs, astroturf, prices, colour of fruit, lights, pound £ signs, special offer etc
    People in background: old, young, male, female > stall holder, customers, browsers etc

    Think of related subjects eg.
    retail, commercial, financial, point-of-sale
    Shopping, shops, fish/meat/clothes market, shopping centres, high street
    Town, city, centre, British town
    Nutrition: vits and mins

    Orange or Blackberry: fruit NOT telephone
    Apple: fruit NOT computer

    Thinking beyond the obvious, looking for the detail that might make a difference.
  • What is your topic?
    What do you need to know?
    Where from?
    What are the keywords to describe your topic? Synonyms/alternative words, detail, broader subject, different spellings etc.

    You can find details of the types on information sources that you should be using in your ‘coursework details’ i.e. academic books, papers and journal articles, quality newspapers, information from corporate websites, independently produced research.

    Apple: Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

    Facebook: social networking services, social media, connectivity. Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California. 

    Royal Bank of Scotland: banking and finance, financial technology, commerce and investment, digital banking, online banking.

    Google: IT and internet industry, Google generation. Google LLC[5] is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.

    Amazon: ecommerce, online shopping, internet shopping, home shopping, bookselling., Inc., doing business as Amazon (/ˈæməzɒn/), is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet-based retailer in the world by total sales and market capitalization.[5] started as an online bookstore and later diversified to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).[6] Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

    Volkswagen: automobile industry, car industry.

  • Accessing resources

    Click on MyStudy.

    You can now access library resources from the MyLibrary box……detail on next page.
  • You may need to use the Internet as a source of information.

    The Internet gives us access to huge amounts of information.

    Need to be able to streamline our search.

    Introduce ways that we can streamline searches on the Internet.

  • Google
    Familiar and easy to use but can find too much information of varying quality
    Search results can be manipulated….information bubble… engines like Google start to learn what you are not interested in, so stop showing you some search results
    Search results sponsored…no accident that Wikipedia, Amazon etc at top of search results
    Searches for info from any source
    Pay for academic information

    Library Search
    Easy to use and will finds lots of academic info
    Designed to find you information: up-to-date, focussed/specific
    Search results by relevance
    Searches quality resources eg. Peer reviewed journal articles, conference proceedings , research etc
    Free access to full text ie. Information not freely available elsewhere

  • Passport provides key business intelligence on industries, countries and consumers.

    Mintel contains marketing intelligence reports, trends analysis and market size information for a wide range of industries and across several countries. Good for sector information in Europe and America.

    IBIS world: Supply chains feature US resource but covers UK

    BSC is a database of good quality academic journals. Business reports with industry, company and country profiles are also included.

    Mintel Category overview technology
    Mintel trends technology
    Passport companies
    BSC Company info
    Ibisworld Apple Computer Inc
    Mintel category overview social media and technology
    BSC company info
    Royal Bank of Scotland:
    Mintel trends financial services
    Passport companies
    BSC Company info
    BSC company information
    Mintel trends retail
    Mintel Category overview ecommerce
    Passport companies
    BSC company information (Amazon Global Ultimate parent)
    SWOT BSC e.g. SWOT Volkswagen
    Mintel trends automotive
    BSC company info
  • Introduce the importance of evaluating information for quality

    What do you think about this quote by Abraham Lincoln?
  • Divide class into group

    Hand out worksheet and 4x items.

    Discuss. No right or wrong answers. All items found by doing a search on Network Security.

    Which items are most relevant:
    Academic journal and Wiki most relevant.
    Newspaper article is sensationalist and trade journal is a review of software.

    Which items would be no use:
    Newspaper article useless, and trade journal probably not unless needed to know about software packages.

    Which item has the most academic authority:
    Academic journal. It has biography of authors, references, in-text citations and uses academic language. Article has been peer reviewed.
    Wikipedia has refs, but don’t know who has added information.

    Are any of the items bias:
    Trade journal is reviewing software and may be swayed by advertisers.

    Which item is the most current:
    Academic journal is very out-of-date 2004

    Would not use any of them and would continue search. Discuss the importance of evaluating the information that you find.

  • Authority : Who is the author? What is their knowledge base/qualifications? How have they carried out their research?
    Relevance : Is this what I need? Will it answer my question? Is it at the right level?
    Intent : What is the purpose of information e.g. financial gain, propaganda, academic etc?
    Objectivity : Balanced view? Opposing views represented? Links to supporting information?
    Currency: How old is this information? When was it last updated and by whom?
  • A84
    Uni email

  • More information about the range of resources available on the Library Subject Guide plus lots of useful online guides eg. how to search for information for your project.
  • More help available at the link.