An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector. If you own a hotel, restaurant, bar, or any other hospitality business, here are seven content marketing tips you should always bear in mind.

1. 7 Tips
Content marketing tips
for every hospitality
business owner

2. A marketing approach that requires
thought
An investment in content
marketing is so much
more than just posting
the occasional blog or
having an influencer take
a photo in your hotel.

3. Before you can create any type of digital content, you must
first understand who exactly you want to create that
content for and what you want to motivate them to do.
Without that knowledge, it will be very difficult to produce
and publish content that resonates with your ideal
customer.
Understand your
audience
01

4. While it may be tempting to jump into creating content right
away, it is crucial to always take some time to formulate a
strategy and an editorial calendar – before you do
anything else! This not only gives you time to align your
content with your business goals, but it can also serve as a
way to track your progress and hold participating
individuals and teams accountable.
Take time to formulate
a content strategy and
editorial calendar
02

5. An investment in content marketing is so much more than just
posting the occasional blog or having an influencer take a photo
in your hotel. It’s a marketing approach that requires thought,
planning and consistent execution in order to be successful,
especially in the highly competitive hospitality sector.
7 Content marketing
tips for every
hospitality business
owner
READ MORE ON OUR BLOG

6. Utilize the
perspective of your
staff
03
Your front-line staff gets to see and interact with your
target audience on a daily basis, and you should value
their unique perspective. For example, your staff are
likely to have a very good idea of the specific
challenges that your customers face and what they
may find interesting or even humorous. They also
probably know a lot about what motivates your
customers to make purchases.

7. Processes and procedures
Publishing
Formatting
With any content marketing strategy, it is important to make
consistency a priority. Here’s a look at three key areas
where you should strive to remain consistent.
Prioritize consistency
04

8. Repurpose existing
content in new ways
05
In a lot of cases, producing new, high-quality content can
be expensive. However, there are a ton of ways that you
can breathe life into your existing content and use it in new
ways.
For example, say you own a boutique hotel in the middle of
a city. You probably already have a strong presence on
Instagram, but maybe you want to improve your website’s
SEO by starting a blog. Before hiring a writer or wasting
time coming up with topic ideas, look back at existing
photos that you have already accumulated on Instagram.

9. Even though content marketing isn’t intended to be as
forward as an advertisement, you should still always include
a basic ‘call to action’ or ‘CTA’ at the end of each piece of
content that you publish.
A call to action can be as simple as inviting the audience to
view another blog article or video, or it can even prompt
them to make a reservation. The most important thing is to
always invite readers to do something else and engage
further with your brand.
Always include a basic
‘call to action’
06

10. Audit and update your content
strategy on a quarterly basis
07
After you have been publishing content consistently for at least a few months,
it is always a good idea to reflect on its performance and make updates.
Which pieces of content performed the best – or the worst? Can you directly
tie any specific article or video to an increase in leads? Did any piece of
content gain traction in the press? Are the members of your content team
happy within their roles? Have they managed to stay on budget? Are there
any new content types or platforms worth investing in?

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