Understanding and enhancing motivation

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Presentation from eLearning Africa, 26th may 2011 in Dar Es Salam, Tanzania.
Focusses on the roots of motivation, applied to elearning.
With practical examples.

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Understanding and enhancing motivation

  1. 1. +<br />E.F. RoosegaardeBisschop<br />Understanding and Enhancing Motivation<br />
  2. 2. +<br />Understanding and Enhancing Motivation<br />
  3. 3. +<br />Understanding and Enhancing Motivation<br />
  4. 4. +<br />Understanding and Enhancing Motivation<br />
  5. 5. +<br />Understanding and Enhancing Motivation<br />
  6. 6. +<br /><ul><li>Café vs. e-learning platform
  7. 7. Not the same goals.
  8. 8. Same mechanisms that influence choice?</li></li></ul><li>+<br />What are these mechanisms that motivate people?<br />
  9. 9. +<br />Satisfaction<br />Continuance<br />Intention to Continuance<br />Satisfaction<br />OK!<br />
  10. 10. +<br />Satisfaction<br />Continuance<br />T A M<br />Technology Acceptance Model<br />F.D. Davis<br />1989<br />
  11. 11. +<br />Satisfaction<br />Continuance<br />T A M<br />Perceived usefulness<br />Satisfaction<br />Continuance<br />Perceived ease of use<br />
  12. 12. +<br />Satisfaction<br />Continuance<br />S D T<br />T A M<br />Self Determination Theory<br />E.L. Deci<br />R.M. Ryan<br />1985<br />
  13. 13. +<br />Satisfaction<br />Continuance<br />S D T<br />T A M<br />Enhance quality of the<br /> motivation <br />by meeting<br />three basic<br /> psychological needs<br />
  14. 14. +<br />Satisfaction<br />Continuance<br />S D T<br />T A M<br />Autonomy<br />Sense of willingness<br />Competence<br />Sense of being able<br />Relatedness<br />Sense of togetherness<br />
  15. 15. +<br />Satisfaction<br />Continuance<br />S D T<br />T A M<br />Autonomy<br />Perceived usefulness<br />Competence<br />Continuance<br />Satisfaction<br />Perceived ease of use<br />Relatedness<br />
  16. 16. +<br />Teachers (Sørebø, 2009)<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Autonomy<br />Perceived usefulness<br />Competence<br />Continuance<br />Satisfaction<br />Conformation<br />Perceived ease of use<br />Relatedness<br />
  17. 17. +<br />Teachers (Sørebø, 2009)<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Need for Autonomy<br /><ul><li>Need to feel competent
  18. 18. Perceived ease of use
  19. 19. Conformation, support
  20. 20. Usefulness from teachers perspective
  21. 21. Next year’s curriculum</li></ul>Perceived usefulness<br />Need for Competence<br />Continuance<br />Conformation<br />Perceived ease of use<br />Need for Relatedness<br />
  22. 22. +<br />Early adopting teachers<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Personal experience<br />Autonomy<br />Perceived usefulness<br />Competence<br />Continuance<br />Satisfaction<br />Perceived ease of use<br />Relatedness<br />
  23. 23. +<br />Early adopting teachers<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Personal experience<br />Early adopters, think-tanks can be ineffective in proliferation if <br /><ul><li>they overlook the need for competence and support of colleagues
  24. 24. they do not focus on usefulness
  25. 25. e-learning is not integrated in curriculum </li></ul>Need for Autonomy<br />Perceived usefulness<br />Need for Competence<br />Satisfaction<br />Continuance<br />Perceived ease of use<br />Need for Relatedness<br />
  26. 26. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Autonomy<br />Perceived usefulness<br />Competence<br />Continuance<br />Satisfaction<br />Perceived ease of use<br />Relatedness<br />
  27. 27. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />
  28. 28. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />Perceived ease of use<br />
  29. 29. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />
  30. 30. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />
  31. 31. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />
  32. 32. +<br />Ease of use Usefulness<br />Satisfaction<br />Continuance<br />T A M<br />S D T<br />
  33. 33. +<br />Personal traits<br />Satisfaction<br />Continuance<br />Reasons<br />Feelings<br />Ego orientation<br />Autonomy<br />Perceived usefulness<br />Task orientation<br />Competence<br />Satisfaction<br />Continuance<br />Habits<br />Perceived ease of use<br />Perfectionism<br />Relatedness<br />............<br />
  34. 34. +<br />Personal traits<br />Conclusions<br />Satisfaction<br />Continuance<br />Reasons<br />Feelings<br /><ul><li>Intrinsic motivation -> better results
  35. 35. Autonomy, competence, relatedness
  36. 36. Perceived ease of use is essential
  37. 37. Support is essential
  38. 38. Perceived usefulness
  39. 39. Mismatch early adopters vs majority</li></ul>Ego orientation<br />Need for Autonomy<br />Perceived usefulness<br />Task orientation<br />Need for Competence<br />Satisfaction<br />Continuance<br />Habits<br />Perceived ease of use<br />Perfectionism<br />Need for Relatedness<br />............<br />
  40. 40. What happened with the café?<br />
  41. 41. They found a solution.......<br />
  42. 42. Better, more comfortable chairs.....<br />
  43. 43. Perceived ease of use!<br />
  44. 44. +<br />E.F. RoosegaardeBisschop<br />ef.roosegaardebisschop@gmail.com<br />

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