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Asian enterprise in Britain - Niche Marketing - Traidcraft plc

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Presentation by Ram Gidoomal (Chairman, Traidcraft plc, UK) on the occasion of the SOC section hearing on Migrant entrepreneurs’ contribution to the EU economy on 24.11.2011 in the framework of the Permanent Study Group on Immigration and Integration.

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Asian enterprise in Britain - Niche Marketing - Traidcraft plc

  1. 1. European Economic and Social Committee Hearing on Migrant entrepreneurs’ contribution to the EU economy Ram Gidoomal CBE Asian Enterprise in Britain © Winning Communications Partnership Ltd. 1
  2. 2. Niche Marketing  Ethnic foods . . . Newspapers  Convenience Stores  Late-Night Opening . . . and much more !© Winning Communications Partnership Ltd. 2
  3. 3. VisionThe ability to see what others have not seen and to harness it© Winning Communications Partnership Ltd. 3
  4. 4. Migrant business is one of the mostsignificant factors in the UK economy© Winning Communications Partnership Ltd. 4
  5. 5. The £5 Billion Asian Corridor The Corridor contains: 93% of UK Indians93% of UK Bangladeshis89.5% of UK Pakistanis Map taken from South Asian Population Report for Great Britain (SADP/SOLOTEC, 1991) © Winning Communications Partnership Ltd. 5
  6. 6. Contribution of migrant business Migrants represent 7.6% of the population but own nearly 12% of all UK SMEs – a total of 444,000 businesses; Migrants own 75% of all independent retail outlets; 1/6 of the total restaurant business is Asian- owned, and 50% of the 8,000 independent pharmacies (turning over £2.5 billion annually); Migrants have between them an estimated £25 billion disposable income. © Winning Communications Partnership Ltd. 6
  7. 7. Migrant communities Contribute more to the system than they take out, because their own support systems lead to fewer demands on existing social and welfare benefits; Provide access to the ethnic diaspora, opening up global markets and outlets; Make Britain a richly multicultural society, attracting inward investment; and Contribute to the cultural diversity of British society. © Winning Communications Partnership Ltd. 7
  8. 8. The Migrant contribution is so significant that problems facing apparently strong migrantcommunities are problems for the UK and EU economy as a whole. © Winning Communications Partnership Ltd. 8
  9. 9. Benefits to Local Communities Business start-ups Local employment Urban renewal© Winning Communications Partnership Ltd. 9
  10. 10. Benefits to British Trade & International Business International / Global links Trading Connections© Winning Communications Partnership Ltd. 10
  11. 11. Benefits to developing trading patterns in the UKEthnic business is changing retail service patterns – existing businesses must rise to the challenge New markets – e.g. ethnic foods & other niche marketsNew manufacturing enterprises – particularly niche markets © Winning Communications Partnership Ltd. 11
  12. 12. Arts & Culture The culture of migrants has enriched British life in many ways Community Festivals benefit local cultural & economic life. © Winning Communications Partnership Ltd. 12
  13. 13. Benefits to the UK Skills Resource Pool Large investment in private education High rate of qualification Pool of qualified graduates actively seeking high-grade employment © Winning Communications Partnership Ltd. 13
  14. 14. Some policy priorities Local solutions to local problems A networked approach Relationships © Winning Communications Partnership Ltd. 14
  15. 15. Challenge Where are the new networks? What new relationships need to be created to facilitate and enhance leadership?© Winning Communications Partnership Ltd. 15
  16. 16. Keeping up with Change Continued monitoring of migrant social trends – research is a key resource in framing policy and avoiding a one-size-fits-all approach Strengthen equality requirements in partnership schemes involving private sector with public & voluntary sector, incorporating these in tenders & contracts © Winning Communications Partnership Ltd. 16
  17. 17. Access to Help One-stop source of guidance targeted at migrant entrepreneurs  Provide help on practice & information including current legislation, guidelines etc. Address ‘Broadband divide’ disadvantaging rural & suburban SME’s who do not have the same access to Internet based solutions Case studies © Winning Communications Partnership Ltd. 17
  18. 18. Urban Regeneration Include & consult SMEs as stakeholders in new legislation & regulation concerning urban regeneration Local Planning Authorities can help implement policies favourable to SMEs e.g.  Restrict competitive start-ups in deprived areas  Ensure traffic, parking & road developments to not become obstacles to SME growth  Encourage SME growth in deprived areas by concessions © Winning Communications Partnership Ltd. 18
  19. 19. Compliance Raising of VAT threshold for SMEs and exemption from some of the Data Protection, Health & Safety & Employment legislation where appropriate – the current burden of compliance is threatening the prosperity of the SMEs Review of how information is delivered to migrant business – e.g. reduced text and increased images, use of multimedia © Winning Communications Partnership Ltd. 19
  20. 20. The Supply Chain Encourage private sector organisation to fully comply with equality best practice throughout the supply chain Consider how to assist migrant business to gain access to big business procurement/purchasing supply chain introductions Monitor access of migrant businesses to public sector contracts © Winning Communications Partnership Ltd. 20
  21. 21. Access to Finance Considerable improvement has been made in the relationship of High Street banks with the migrant business community. Business & EU agencies to recognise the need to change the attitude of migrant business itself to banks & officialdom. Research experience of micro-lenders in EU and other alternatives to mainstream banking. © Winning Communications Partnership Ltd. 21
  22. 22. Mentoring Review of all mentoring schemes – public, voluntary, private, government & business sponsored – would be helpful in order to:  Simplify structure  Avoid duplication  Make it easier for clients to identify the most appropriate programme/mentor Encourage all business support agencies & Government departments to consider increased use of mentoring © Winning Communications Partnership Ltd. 22
  23. 23. Clusters Much valuable work has been done in mapping & identifying clusters Virtual clusters still need to be identified and consideration given to targeting these migrant community clusters for appropriate support © Winning Communications Partnership Ltd. 23

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