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SPECIFIC ASPECTS OFTHE PROPOSALFEBRUARY 2013LAYLA THEINERSEVERAL SLIDES PROVIDED BY DEBORAH ARNOTT, ASH
Who we are• Cancer Research UK is the world’s leading cancer charity  dedicated to saving lives through research• Our grou...
Making smoking attractive andaddictive• Tobacco companies target  children – 8/10 of UK smokers  started while under 19• P...
4   Wednesday, February 20, 2013    View <Headers and Footers> to alter this text
Labelling• A need for improved consumer information• Strong evidence that picture warnings encourage smokers to  think abo...
Provision in current directive on additives andingredients   “Member States may provide for the prohibition of the use of ...
Draft directive•   Mandatory graphic warnings•   Graphic warnings covering both sides of the pack•   Graphic warnings posi...
Draft directive - concerns• Graphic warnings covering only 75% of the main surfaces of the pack (80%  would be preferable)...
Flavoured cigarettes• Flavourings make cigarettes  easier to smoke – more  ‘palatable’ particularly to new  smokers = chil...
Tobacco industry tactics• The tobacco industry is funding and fuelling lobbying to  prevent a ban on flavourings in the EU...
Why will prohibiting ingredientsdiscriminate against growers?  Myth : Banning                   • Unitab – international  ...
Why will it discriminate againstgrowers?  Myth                         Reality  “Burley and Oriental         Burley tobacc...
US-style cigarettes with burley still sold     in Canada with flavours banNote: All packages purchased November 10-12, 201...
WHO Framework Convention onTobacco Control• One of most rapidly and widely embraced Treaties in UN  history with 176 Parti...
WHO FCTC – Article 9 and 10guidelinesRecommend that:• Parties should regulate, by prohibiting or restricting, ingredients ...
Our views on other myths that need to becountered• Ingredient regulation will NOT destroy tobacco  growing and jobs in the...
Tobacco growing in the EU• 12/27 MS grow tobacco       Leading EU producers• EU = 4.1% of world          •   Italy 8th  pr...
Draft directive – Additives and flavouringsWe support:• Ban on flavourings in tobacco products including smokeless• Ban on...
Draft directive – other aspects• No regulation of the display of tobacco products at the point of sale• Introduction of un...
Summary of key points• Labelling is a marketing tool that needs to be controlled• This is an opportunity for the EU to com...
BRINGING FORWARDTHE DAY WHEN WE BEAT   cruk.org     ALL CANCERS
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Specific aspects of the proposal

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Presentation by Layla Theiner (Head of Public Affairs and Campaigning, Cancer Research UK) on the occasion of the EESC hearing on Manufacture, presentation and sale of tobacco and related products (Brussels, 19 Feb 2013).

Published in: News & Politics
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Specific aspects of the proposal

  1. 1. SPECIFIC ASPECTS OFTHE PROPOSALFEBRUARY 2013LAYLA THEINERSEVERAL SLIDES PROVIDED BY DEBORAH ARNOTT, ASH
  2. 2. Who we are• Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research• Our groundbreaking work includes research into prevention, diagnosis and treatment of cancer• Our research, entirely funded by the public, is critical to ensuring more people beat cancer• Fund, and work with, Smoke Free Partnership (SFP) and Action on Smoking and Health (ASH) on tobacco issues
  3. 3. Making smoking attractive andaddictive• Tobacco companies target children – 8/10 of UK smokers started while under 19• Product design key• Ingredients in the form of flavourings and additives are used to make cigarettes more attractive to children and young people, easier to smoke and more addictive
  4. 4. 4 Wednesday, February 20, 2013 View <Headers and Footers> to alter this text
  5. 5. Labelling• A need for improved consumer information• Strong evidence that picture warnings encourage smokers to think about quitting and are more salient than text warnings
  6. 6. Provision in current directive on additives andingredients “Member States may provide for the prohibition of the use of ingredients which have the effect of increasing the addictive properties of tobacco products, since the use of such ingredients may undermine the limits on nicotine levels laid down in this Directive.”http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32001L0037:EN:NOT
  7. 7. Draft directive• Mandatory graphic warnings• Graphic warnings covering both sides of the pack• Graphic warnings positioned at the top of the pack• Annual rotation and equal exposure of health warnings• General provision on the shape of packs and opening method• Ban on misleading elements• Restriction on diameter of cigarettes• Ban on slims and super slims• Cessation services included in health warnings• Misleading TNCO label replaced with general warning on toxicity
  8. 8. Draft directive - concerns• Graphic warnings covering only 75% of the main surfaces of the pack (80% would be preferable)• No plain packaging but scope for member states• Member states cannot increase the size of warnings• Border included in total area of warning – in current TPD it is in addition to it• Smaller size and text-only warnings for products other than cigarettes and RYO• Limited standardisation of pack size and shape• The right of MS to adopt stricter measures should be clearer• Smaller size and text-only warnings for products other than cigarettes and RYO8
  9. 9. Flavoured cigarettes• Flavourings make cigarettes easier to smoke – more ‘palatable’ particularly to new smokers = children and young people• How can it be acceptable for cigarettes to have ice cream, candy and fruit flavours like caramel, vanilla, mint strawberry, cherry and grape.• Examples in Europe include pink elephant (vanilla) and black devil
  10. 10. Tobacco industry tactics• The tobacco industry is funding and fuelling lobbying to prevent a ban on flavourings in the EU• Using the tobacco growers to fight on their behalf• Key argument that banning flavours = banning the growing of Burley tobacco• Burley tobacco is the most common tobacco in Europe
  11. 11. Why will prohibiting ingredientsdiscriminate against growers? Myth : Banning • Unitab – international union of tobacco farmers flavours = banning • ITGA - International tobacco growing in tobacco growers Europe association “Burley and Oriental tobacco varieties which represent 55% of Europe’s tobacco production are used in traditional blend cigarettes, a product that requires the addition of ingredients.”
  12. 12. Why will it discriminate againstgrowers? Myth Reality “Burley and Oriental Burley tobacco can and is tobacco varieties which used without additives in represent 55% of the form of flavours, in Europe’s tobacco Canada, Thailand and production are used in France. traditional blend cigarettes, a product that requires the addition of ingredients.”
  13. 13. US-style cigarettes with burley still sold in Canada with flavours banNote: All packages purchased November 10-12, 2010. Marlboro special PerformanceEdition pack purchased in Oct. 2010.
  14. 14. WHO Framework Convention onTobacco Control• One of most rapidly and widely embraced Treaties in UN history with 176 Parties• Including the European Community and all Member States• Guidelines on ingredient regulation adopted November 2010 at the 4th Conference of the Parties• Guidelines while not legally binding set international standards• Also Article 5.3
  15. 15. WHO FCTC – Article 9 and 10guidelinesRecommend that:• Parties should regulate, by prohibiting or restricting, ingredients that may be used to increase palatability in tobacco products.• Ingredients indispensable for the manufacturing of tobacco products and not linked to attractiveness should be subject to regulation according to national law.• Parties should prohibit or restrict ingredients that have colouring properties in tobacco products.• Parties should prohibit ingredients in tobacco products that may create the impression that they have a health benefit.• Parties should prohibit ingredients associated with energy and vitality, such as stimulant compounds, in tobacco products.
  16. 16. Our views on other myths that need to becountered• Ingredient regulation will NOT destroy tobacco growing and jobs in the EU, but also• Tobacco growing is NOT essential for the EU’s Roma inclusion strategy• Mafia and organised crime will NOT benefit as contraband will grow• This is NOT going to significantly threaten livelihoods in Africa• Regulating ingredients is NOT political correctness
  17. 17. Tobacco growing in the EU• 12/27 MS grow tobacco Leading EU producers• EU = 4.1% of world • Italy 8th production but in decline • Bulgaria 15th• CAP reform has reduced • Poland subsidies 2004-2010 EU • Spain 15 production -50% • Also Greece, France,• New MS producers mean Germany, Portugal, total production still Belgium, Slovakia, similar to 2004 Hungary, Romania• In 2013 when subsidies end production expected to fall significantly
  18. 18. Draft directive – Additives and flavouringsWe support:• Ban on flavourings in tobacco products including smokeless• Ban on misleading additives e.g. vitamins• Ban on features that allow modification of smoke taste or intensityWe are considering the impact of the following proposals:• Exemption for products other than cigarettes, RYO and smokeless• Ban on addictive ingredients left to Member States
  19. 19. Draft directive – other aspects• No regulation of the display of tobacco products at the point of sale• Introduction of unique tracking and tracing features on tobacco packets• Tobacco industry control over the implementation of the tracking and tracing system is against the provisions of the International Protocol on Illicit Trade• Member States allowed to introduce stronger regulations if justified by health objectives.• In the absence of plain packaging at EU level (which preferable), this is not sufficiently clear with regards to Member States’ possibility to introduce plain packaging.• Some controls on Internet sales• No ban on cross-border distance sales to consumers
  20. 20. Summary of key points• Labelling is a marketing tool that needs to be controlled• This is an opportunity for the EU to combat a killer product• Banning flavours does not mean banning the growing of Burley tobacco• WHO FCTC guidelines support Parties banning flavourings• The revised EU TPD should include the ban on flavourings to prevent tobacco companies from using flavours to make tobacco more attractive to children and young people
  21. 21. BRINGING FORWARDTHE DAY WHEN WE BEAT cruk.org ALL CANCERS

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