From new skills to new professions - motivating young people


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Presentation by Sari Gustafsson (Principal of the Point College, Finland) on the occasion of the EESC Labour Market Observatory conference held on 3 December 2013 in Thessaloniki, Greece.

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From new skills to new professions - motivating young people

  1. 1. ”Skills and Mobility for Competitiveness!” Sari Gustafsson Cedefop, Thessaloniki 3rd December 2013 Sari Gustafsson 15.11.2013
  2. 2. POINT COLLEGE HISTORY Porvoo International College established 2012 Formed from the merger of two traditional colleges: 1. 1958 established Porvoon kauppaoppilaitos Borgå handelsläroverk Porvoo Commercial College 2. 1989 established Porvoon terveydenhuolto-oppilaitos Trilingual: Finnish, Swedish, English 1995 Yrityspalvelu – Företagsservice- Enterpreneur Services 1991 Porvoo International Services 1998 QBA 2003 ( English groups) Sari Gustafsson JK ja hallitus5.9.2012 2013 Sari Gustafsson|
  3. 3. POINT COLLEGE IN FIGURES SUBJECT NUMBER Youth 410-440 Adult students 200-300 Staff 70 persons Teachers 55 persons Turnover € 6 million Education programs 8-10 Partners 600 Number of apprenticeships 220 Education success, performance evaluation by Finnish Education Ministry 2013 Best in Finland with effectiveness index 1240 Sari Gustafsson 2013
  4. 4. CHAIN OF MOTIVATION due to NEW INNOVATIVE PRODUCT DESIGN Needs of Labour Market Convincing Youth Guarantee Activities Matching VET and Skills Mechanism from forecasting and decision making to development Designing new services New innovative products Combining and creating new professions, degrees: 2 in one 3 in one Saving time and money Social inclusion Many sided competences ( also T, I and Hybrid) Work for young people & Satisfied Labour market & Happy Individuals Regionally functioning, pro-active and SPEEDY forecasting/ anticipation method from development mechanism to decision-making at state level
  5. 5. MORE COMPETITIVNESS NEW FORECASTING MECHANISMS AND INNOVATIVE PRODUCT DESIGN INTO PRACTICE TARGET GROUPS NEEDS • • • • • • • Knowledge of different needs of Labour markets Competences of different kinds ( T,I and hybrid) Working Tools for service design and regional forecasting Functioning and rapid state level decisionmaking process Increased Motivation for young people, mobility Rules of legal and ethical procedures Evaluation of economic affects of funding ACTIVITES / SOLUTIONS • • • • • • • • • • • • • • Analysis, Evaluation Anticipation mechanisms at state level and regionally; new design and decisionmaking practices Service design and combinations of training programmes, new professions Implementation of the system ( new EU programms, benchmarking) Developing new dynamics within the Educational systems in EU P R O C E S S Educational System Analysis, Evaluations, Anticipation and Development mechanism renewal ( vertical and horizontal) Building up tools for combining professions Building up tools for new professions & product design 3.12.2013 Sari Gustafsson ECVET Young people’s ideas ( customer oriented respect) State level actors Ministries & Regional institutions VET actors ECVET ( Benchmarking) Employers Labour Market, Workplaces Trade Unions – RESULTS / IMPACTS Individual level: -New educational products motivate young people - New working places are designed and discovered (matchmaking) - Shorter studying times Society and Labour market level: - Increased and new competitiveness - New working places, efficient workers ( 2 in one, 3 in one) -Saving money, realistic funding models -Horizontal and vertical development mechanisms in anticipation and developing new products in VET -Satisfied Labour Market as a participant in developing new skills and professions, new workers -Social Inclusion and concrete tools against drop outs are developed CREATING INNOVATIONS BY QUALITY/ EVALUATIONS
  6. 6. Holistic View of Dynamic Transformation in VET Professions Macrolevel/strategic system Evaluation of new professions, labour market needs and young people see as attractive  Matchmaking model, Roadmap to future skills and professions Co- operative anticipation model Decision-making Regional needs Dialogue processes  Model of Dialogue and Decision-making practices at state level ( EU level) Microlevel/operative development projects Service design for new professions, new skills and innovative tools and ideas  Piloting new programs and professions MATCHMAKING & LEARNING & DESIGNING & MOTIVATING 3.12.2013 Sari Gustafsson
  7. 7. Innovation Ecosystem…. Professor Antti Hautamäki is now studying innovation ecosystems and innovation policy, especially related to the regional and sustainable development. Actually he is involved in building an innovation center in the Jyväskylä region in Central Finland. Hautamäki has developed a new concept of sustainable innovation in his book . Sustainable Innovation, A New Age of Innovation and Finland’s Innovation Policy, 2010 Innovation is needed not only for economic growth but even more to solve wicked problems on mankind. ( Antti Hautamäki) “The Innovation Ecosystem is made up of communities of people with different types of expertise and skill sets. Scientists, administrators, business leaders engineers, writers, educators, health-care professionals, and other individuals all play a role. Each community must receive the nutrients it deserves through leadership, funding and public attention.” Well Being creates Competitiveness and Competitiveness creates Well Being! 3.12.2013 Sari Gustafsson
  8. 8. Reliable and energy efficient solutions for today Playing an essential role in the energy efficient use of electrical power, Ensto’s solutions and products are present in the distribution of power and everyday electrical applications, public premises and businesses, lighting solutions and various high-tech control and monitoring systems. We create innovative and reliable electrical solutions with long lifetime. We build a better society by improving energy efficiency and focusing on sustainable development. We are always ready to guide our customers to save energy and want to exceed the customer’s expectations. We are flexible, reliable and caring. Our local presence helps us solve your problems in close cooperation. CASE ENSTO: Needs: 3 in one competences, modern request of labour Market ( Plumber, Electrician and House builder) Problem: our system dos not bend enough in this, inflexible For students: too long studying time ( expensive for our society too) For employer: Not matching workers, have to wait too long Target of the working place: To build up Ecohouses/ Smart Buildings (  Smart cities) Solution; New skills, new professions, new work, new employees, economically clever solutions 3.12.2013 Sari Gustafsson
  9. 9. Matchmaking problem? Top 20 most popular future jobs of 2030 (Fast Future CEO Rohit Talwar ) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. Body part maker Nano-medic GM or recombinant farmer Elderly wellness consultant Memory augmentation surgeon 'New science' ethicist Space pilots, tour guides and architects Vertical farmers. Climate change reversal specialist Quarantine enforcer Weather modification police Virtual lawyer. Classroom avatar manager Alternative vehicle developers Narrowcasters. Waste data handler Virtual clutter organizer. Time broker/Time bank trader. Social 'networking' worker Branding managers Matchmakers Dealers Top 20 new professions (as new holistic products, not only skills) 1.Plumber- electrician-housebuilder? 2. ??? 3. ??? 4. ???
  10. 10. Not the lost generation? 3.12.2013 Sari Gustafsson
  11. 11. 27.11.2013
  12. 12. Biography of Sari Gustafsson Position: Organization: Principal / Managing Director Porvoo international College (Point College) Address: Email: Telephone/Mobile: Opistokuja 1, FI-06100 Porvoo, Finland +358 45 657 7892 Professional background: Education Research & Development Evaluation Organizational Change Organizational Structures and System Development Leadership and Management Education: - M. Educ. / University of Turku 1989 - Project Management and Quality Management / Net Effect Ltd 2000 - Degree in Educational Management and Administration / BOE/Opeko 2000 - Specialist vocational qualification in Leadership / IUKKY 2004 - Degree in Cooperation between educational institutions and working life / University of Helsinki 1995 - Degree in Anticipation and forecasting vocational skills and needs of working life /Salpaus Further Education / 2003 Work experience: 2012  2010 – 2012 2006 – 2010 2005 – 2006 1998 – 2005 3.12.2013 Principal / Managing Director Porvoo International College Ltd Manager Ramboll Management Consulting Ltd Director Net Effect Ltd Development Manager University of Helsinki, Alexander Institute Vice Principal, Development Manager Intermunicipal Federation of Education in Eastern Uusimaa