Be2camp

  From Content to Community
      10th October, 2008


Phil Clark,
Editorial Director, Sustainability
Sustainability Now – Virtual event




Auditorium – Users were         Exhibit Hall –        Media Centre – A     Lounge –...
Introduction

• First major online B2B exhibition and
  conference in the UK.
• Opportunity to access latest content on
  ...
Highlights (1 of 2)

• <3,600 people registered to attend , of which
  1,500 attended live during the two days.
• Discussi...
Highlights (2 of 2)

• The event created a virtual circle – by linking to
  the content it has had a knock on effect on pa...
Building Sustainability Home Page
                               Search -
                               Google vertical
 ...
Statistics (2 of 3)

• Growth of page                        Page Im pressions for Building
                              ...
Statistics (1of 3)

• Growth of page                                BD Growth 2008

  impressions for BD   6,000

        ...
Statistics (3 of 3)

• Growth in numbers of                            Building Sustainability Newsletter Subscribers


  ...
How do you                       Can
  maintain                   professional
communities                  communities
 3...
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From content to community

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From content to community: presentation by Phil Clark at Be2camp 2008, London, 10 October

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From content to community

  1. 1. Be2camp From Content to Community 10th October, 2008 Phil Clark, Editorial Director, Sustainability
  2. 2. Sustainability Now – Virtual event Auditorium – Users were Exhibit Hall – Media Centre – A Lounge – A social able to access video content includes 17 virtual resource for users networking space as well as log in to two live exhibitors. to search for webinars. editorial content.
  3. 3. Introduction • First major online B2B exhibition and conference in the UK. • Opportunity to access latest content on green construction and design. • Opportunity to browse virtual stands. • Network with peers and discuss key sustainable issues in lounge area.
  4. 4. Highlights (1 of 2) • <3,600 people registered to attend , of which 1,500 attended live during the two days. • Discussions held in the lounge area amounts of 30 pages, ranging over the whole spectrum of the Sustainability debate. • Video and audio content, two live webinars as well as links to the best content on the Building website.
  5. 5. Highlights (2 of 2) • The event created a virtual circle – by linking to the content it has had a knock on effect on page impressions on the Building Sustainability channel, which more than doubled during the period. Attendees said... • ...91% would return to future event and • 92% rated the experience as either excellent or good.
  6. 6. Building Sustainability Home Page Search - Google vertical search engine that trawls the world’s best green websites Blog – A site that discusses and links to other bloggers writing about green construction and design. Case studies – A section that has built up 90 data-rich studies on green buildings in just eight months TV – Devoted section to TV coverage and a regular news show on the site and broadcast on YouTube
  7. 7. Statistics (2 of 3) • Growth of page Page Im pressions for Building Sustainability Channel 2 0 0 8 impressions for 40,000 35,000 Building Sustainability 30,000 25,000 channel. 20,000 15,000 10,000 5,000 0 ry ri l ay ry ne r ch r er be be Ap a ua ob M Ju ar nu em em br M ct Ja Fe ov O ec N D
  8. 8. Statistics (1of 3) • Growth of page BD Growth 2008 impressions for BD 6,000 5,000 Sustainability 4,000 channel. 3,000 2,000 1,000 0 January February March April May June
  9. 9. Statistics (3 of 3) • Growth in numbers of Building Sustainability Newsletter Subscribers subscribers for the 6000 5000 Building Sustainability 4000 e-newsletter. 3000 2000 1000 0 7 07 8 8 8 8 8 8 -0 v- - 07 -0 -0 -0 r-0 -0 -0 ct ec an eb ar Ap ay un O No D J F M M J
  10. 10. How do you Can maintain professional communities communities 365 days a ever be open year? ones? Further questions?? Are forums the way How do you forward? mix live and online?

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