SlideShare a Scribd company logo

The Rise of Online Communication and Web 2.0 Technologies

•Download as PPT, PDF•
•
pwcom.co.uk Ltd
pwcom.co.uk Ltd

PR and Marketing for construction businesses in a Web 2.0 world - presentation by Paul Wilkinson to Be2campnorth, Liverpool, 15 May 2009

BusinessTechnology
1 of 12
Online: the rise and rise Paul Wilkinson
‘ Before web’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 – aka: social media ,[object Object],[object Object],[object Object],[object Object],(Sources: Wikipedia ; Kaizo)
Web 1.0 v Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittall Windows ,[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittal Windows (misspelt) ,[object Object],[object Object],[object Object]
Oscar Wilde ,[object Object]

Recommended

Dissmark Ii Social Software
Dissmark Ii Social SoftwareDissmark Ii Social Software
Dissmark Ii Social Softwaredavidroethler
 
Introduction to Web2.0
Introduction to Web2.0Introduction to Web2.0
Introduction to Web2.0Henry Keil
 
An introduction to Web 2.0: The User Role
An introduction to Web 2.0: The User RoleAn introduction to Web 2.0: The User Role
An introduction to Web 2.0: The User RoleKiko Llaneras
 
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingpwcom.co.uk Ltd
 
Social media 2016
Social media 2016Social media 2016
Social media 2016Alba Lissette Peguero
 
The Role of Bloggers as New Media
The Role of Bloggers as New MediaThe Role of Bloggers as New Media
The Role of Bloggers as New MediaMaria "Ria" Jose
 
Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Bryan Alexander
 
Creative Commons Overview for UC San Diego Faculty
Creative Commons Overview for UC San Diego FacultyCreative Commons Overview for UC San Diego Faculty
Creative Commons Overview for UC San Diego FacultyJane Park
 

Recommended

Dissmark Ii Social Software
Dissmark Ii Social SoftwareDissmark Ii Social Software
Dissmark Ii Social Softwaredavidroethler
 
Introduction to Web2.0
Introduction to Web2.0Introduction to Web2.0
Introduction to Web2.0Henry Keil
 
An introduction to Web 2.0: The User Role
An introduction to Web 2.0: The User RoleAn introduction to Web 2.0: The User Role
An introduction to Web 2.0: The User RoleKiko Llaneras
 
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingpwcom.co.uk Ltd
 
Social media 2016
Social media 2016Social media 2016
Social media 2016Alba Lissette Peguero
 
The Role of Bloggers as New Media
The Role of Bloggers as New MediaThe Role of Bloggers as New Media
The Role of Bloggers as New MediaMaria "Ria" Jose
 
Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Bryan Alexander
 
Creative Commons Overview for UC San Diego Faculty
Creative Commons Overview for UC San Diego FacultyCreative Commons Overview for UC San Diego Faculty
Creative Commons Overview for UC San Diego FacultyJane Park
 
Web 2.0
Web 2.0Web 2.0
Web 2.0Richard Evans
 
Introduction to Social Bookmarking
Introduction to Social BookmarkingIntroduction to Social Bookmarking
Introduction to Social BookmarkingJason Rhode
 
Social Media
Social MediaSocial Media
Social Mediadj_tim
 
Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007Martha Rossi
 
What are wikis
What are wikisWhat are wikis
What are wikisguestddc940
 
Social Media Terminologies
Social Media TerminologiesSocial Media Terminologies
Social Media TerminologiesErin Sean McAtee
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social NetworkingTony Hirst
 
blogosphere
blogosphere blogosphere
blogospherephoebeblow
 
Creative Commons and the Culture of Openness
Creative Commons and the Culture of OpennessCreative Commons and the Culture of Openness
Creative Commons and the Culture of OpennessUniversity of California, Berkeley
 
hoorcollege 5
hoorcollege 5hoorcollege 5
hoorcollege 5laurux
 
Lilly Final
Lilly FinalLilly Final
Lilly FinalBen Riseling
 
Class 1: Introduction
Class 1: IntroductionClass 1: Introduction
Class 1: IntroductionCOMP 113
 
Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Bryan Alexander
 
Overview of Popular New Media Tools
Overview of Popular New Media ToolsOverview of Popular New Media Tools
Overview of Popular New Media ToolsAIDS Education and Training Centers National Coordinating Resource Center
 
ASDC Conference
ASDC ConferenceASDC Conference
ASDC ConferenceElizabeth Whitehead
 
Global Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association ConferenceGlobal Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association ConferenceMike Linksvayer
 
Quick social-media-types
Quick social-media-typesQuick social-media-types
Quick social-media-typesVoscur Staff
 
to blog or not to blog
to blog or not to blogto blog or not to blog
to blog or not to blogDannie Jost
 
Network
NetworkNetwork
Networkguest29905f
 
Be2camp Intros
Be2camp IntrosBe2camp Intros
Be2camp Introspwcom.co.uk Ltd
 
Getting social - social media in construction communications
Getting social - social media in construction communicationsGetting social - social media in construction communications
Getting social - social media in construction communicationspwcom.co.uk Ltd
 
Mb Pk
Mb PkMb Pk
Mb Pkpwcom.co.uk Ltd
 

More Related Content

What's hot

Introduction to Social Bookmarking
Introduction to Social BookmarkingIntroduction to Social Bookmarking
Introduction to Social BookmarkingJason Rhode
 
Social Media
Social MediaSocial Media
Social Mediadj_tim
 
Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007Martha Rossi
 
Social Media Terminologies
Social Media TerminologiesSocial Media Terminologies
Social Media TerminologiesErin Sean McAtee
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social NetworkingTony Hirst
 
hoorcollege 5
hoorcollege 5hoorcollege 5
hoorcollege 5laurux
 
Class 1: Introduction
Class 1: IntroductionClass 1: Introduction
Class 1: IntroductionCOMP 113
 
Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Bryan Alexander
 
Global Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association ConferenceGlobal Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association ConferenceMike Linksvayer
 
Quick social-media-types
Quick social-media-typesQuick social-media-types
Quick social-media-typesVoscur Staff
 
to blog or not to blog
to blog or not to blogto blog or not to blog
to blog or not to blogDannie Jost
 

What's hot (19)

Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Introduction to Social Bookmarking
Introduction to Social BookmarkingIntroduction to Social Bookmarking
Introduction to Social Bookmarking
 
Social Media
Social MediaSocial Media
Social Media
 
Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007Working With Wikis Libraries Aug2007
Working With Wikis Libraries Aug2007
 
What are wikis
What are wikisWhat are wikis
What are wikis
 
Social Media Terminologies
Social Media TerminologiesSocial Media Terminologies
Social Media Terminologies
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social Networking
 
blogosphere
blogosphere blogosphere
blogosphere
 
Creative Commons and the Culture of Openness
Creative Commons and the Culture of OpennessCreative Commons and the Culture of Openness
Creative Commons and the Culture of Openness
 
hoorcollege 5
hoorcollege 5hoorcollege 5
hoorcollege 5
 
Lilly Final
Lilly FinalLilly Final
Lilly Final
 
Class 1: Introduction
Class 1: IntroductionClass 1: Introduction
Class 1: Introduction
 
Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006Web 2.0 and pedagogy overview, Wesleyan 2006
Web 2.0 and pedagogy overview, Wesleyan 2006
 
Overview of Popular New Media Tools
Overview of Popular New Media ToolsOverview of Popular New Media Tools
Overview of Popular New Media Tools
 
ASDC Conference
ASDC ConferenceASDC Conference
ASDC Conference
 
Global Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association ConferenceGlobal Copyright Challenges: 2011 Special Libraries Association Conference
Global Copyright Challenges: 2011 Special Libraries Association Conference
 
Quick social-media-types
Quick social-media-typesQuick social-media-types
Quick social-media-types
 
to blog or not to blog
to blog or not to blogto blog or not to blog
to blog or not to blog
 
Network
NetworkNetwork
Network
 

Viewers also liked

Getting social - social media in construction communications
Getting social - social media in construction communicationsGetting social - social media in construction communications
Getting social - social media in construction communicationspwcom.co.uk Ltd
 
Getting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2BGetting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2Bpwcom.co.uk Ltd
 
"Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR "Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR pwcom.co.uk Ltd
 
Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1pwcom.co.uk Ltd
 
Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...pwcom.co.uk Ltd
 
Community engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingCommunity engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
 

Viewers also liked (8)

Be2camp Intros
Be2camp IntrosBe2camp Intros
Be2camp Intros
 
Getting social - social media in construction communications
Getting social - social media in construction communicationsGetting social - social media in construction communications
Getting social - social media in construction communications
 
Mb Pk
Mb PkMb Pk
Mb Pk
 
Getting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2BGetting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2B
 
"Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR "Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR
 
Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1
 
Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...
 
Community engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingCommunity engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thing
 

Similar to The Rise of Online Communication and Web 2.0 Technologies

Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
 
Web 2.0
Web 2.0Web 2.0
Web 2.0bjornh
 
Comparative study of web 1, Web 2 and Web 3
Comparative study of web 1, Web 2 and Web 3Comparative study of web 1, Web 2 and Web 3
Comparative study of web 1, Web 2 and Web 3Dlis Mu
 
24 Sept09 Gathering What Is Web 2
24 Sept09 Gathering What Is Web 224 Sept09 Gathering What Is Web 2
24 Sept09 Gathering What Is Web 2jdondoyle
 
DM110 - Week 1 - Introductions / Web 2.0
DM110 - Week 1 - Introductions / Web 2.0DM110 - Week 1 - Introductions / Web 2.0
DM110 - Week 1 - Introductions / Web 2.0John Breslin
 
2.0 Scout report: what is out there that we can use?
2.0 Scout report: what is out there that we can use?2.0 Scout report: what is out there that we can use?
2.0 Scout report: what is out there that we can use?Johann van Wyk
 
Learning via the Social Web
Learning via the Social WebLearning via the Social Web
Learning via the Social WebJohn Breslin
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E Tibahrine
 
Interactive Innovation Through Social Software And Web 2.0
Interactive Innovation Through Social Software And Web 2.0Interactive Innovation Through Social Software And Web 2.0
Interactive Innovation Through Social Software And Web 2.0Thomas Ryberg
 
The revolution will be webalised.
The revolution will be webalised.The revolution will be webalised.
The revolution will be webalised.sndrspk
 
Class 3: Social media services
Class 3: Social media servicesClass 3: Social media services
Class 3: Social media servicesCOMP 113
 
Web 2.0 and pedagogy overview, June 2007
Web 2.0 and pedagogy overview, June 2007Web 2.0 and pedagogy overview, June 2007
Web 2.0 and pedagogy overview, June 2007Bryan Alexander
 
History of social networks
History of social networksHistory of social networks
History of social networksJohn Bourne
 
Social media and social work
Social media and social workSocial media and social work
Social media and social workSuran Maharjan
 
Web 2.0 and pedagogy overview, 2007
Web 2.0 and pedagogy overview, 2007Web 2.0 and pedagogy overview, 2007
Web 2.0 and pedagogy overview, 2007Bryan Alexander
 
Social Media Benefits For Researchers
Social Media Benefits For ResearchersSocial Media Benefits For Researchers
Social Media Benefits For ResearchersInge de Waard
 

Similar to The Rise of Online Communication and Web 2.0 Technologies (20)

Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)
 
Workshop Web 2.0
Workshop Web 2.0Workshop Web 2.0
Workshop Web 2.0
 
web 2.0
web 2.0web 2.0
web 2.0
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Comparative study of web 1, Web 2 and Web 3
Comparative study of web 1, Web 2 and Web 3Comparative study of web 1, Web 2 and Web 3
Comparative study of web 1, Web 2 and Web 3
 
24 Sept09 Gathering What Is Web 2
24 Sept09 Gathering What Is Web 224 Sept09 Gathering What Is Web 2
24 Sept09 Gathering What Is Web 2
 
Web2
Web2Web2
Web2
 
DM110 - Week 1 - Introductions / Web 2.0
DM110 - Week 1 - Introductions / Web 2.0DM110 - Week 1 - Introductions / Web 2.0
DM110 - Week 1 - Introductions / Web 2.0
 
2.0 Scout report: what is out there that we can use?
2.0 Scout report: what is out there that we can use?2.0 Scout report: what is out there that we can use?
2.0 Scout report: what is out there that we can use?
 
Social Networking & Web 2.0
Social Networking & Web 2.0Social Networking & Web 2.0
Social Networking & Web 2.0
 
Learning via the Social Web
Learning via the Social WebLearning via the Social Web
Learning via the Social Web
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E T
 
Interactive Innovation Through Social Software And Web 2.0
Interactive Innovation Through Social Software And Web 2.0Interactive Innovation Through Social Software And Web 2.0
Interactive Innovation Through Social Software And Web 2.0
 
The revolution will be webalised.
The revolution will be webalised.The revolution will be webalised.
The revolution will be webalised.
 
Class 3: Social media services
Class 3: Social media servicesClass 3: Social media services
Class 3: Social media services
 
Web 2.0 and pedagogy overview, June 2007
Web 2.0 and pedagogy overview, June 2007Web 2.0 and pedagogy overview, June 2007
Web 2.0 and pedagogy overview, June 2007
 
History of social networks
History of social networksHistory of social networks
History of social networks
 
Social media and social work
Social media and social workSocial media and social work
Social media and social work
 
Web 2.0 and pedagogy overview, 2007
Web 2.0 and pedagogy overview, 2007Web 2.0 and pedagogy overview, 2007
Web 2.0 and pedagogy overview, 2007
 
Social Media Benefits For Researchers
Social Media Benefits For ResearchersSocial Media Benefits For Researchers
Social Media Benefits For Researchers
 

More from pwcom.co.uk Ltd

Behaviours4Collaboration
Behaviours4CollaborationBehaviours4Collaboration
Behaviours4Collaborationpwcom.co.uk Ltd
 
Improving the image of construction
Improving the image of constructionImproving the image of construction
Improving the image of constructionpwcom.co.uk Ltd
 
The business of blogging
The business of bloggingThe business of blogging
The business of bloggingpwcom.co.uk Ltd
 
Just-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webJust-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webpwcom.co.uk Ltd
 
Augmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMAugmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMpwcom.co.uk Ltd
 
Effective use of twitter in business
Effective use of twitter in businessEffective use of twitter in business
Effective use of twitter in businesspwcom.co.uk Ltd
 
Getting Social in construction
Getting Social in constructionGetting Social in construction
Getting Social in constructionpwcom.co.uk Ltd
 
Construction PR and marketing in the digital age
Construction PR and marketing in the digital ageConstruction PR and marketing in the digital age
Construction PR and marketing in the digital agepwcom.co.uk Ltd
 
What's next in digital communications for construction marketing
What's next in digital communications for construction marketingWhat's next in digital communications for construction marketing
What's next in digital communications for construction marketingpwcom.co.uk Ltd
 
Announcing the 2012 BE2Awards
Announcing the 2012 BE2AwardsAnnouncing the 2012 BE2Awards
Announcing the 2012 BE2Awardspwcom.co.uk Ltd
 
From email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiesFrom email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiespwcom.co.uk Ltd
 
Social media, communications and sustainability
Social media, communications and sustainabilitySocial media, communications and sustainability
Social media, communications and sustainabilitypwcom.co.uk Ltd
 
Construction: Getting Social
Construction: Getting SocialConstruction: Getting Social
Construction: Getting Socialpwcom.co.uk Ltd
 
Mobile and social media adoption in construction
Mobile and social media adoption in constructionMobile and social media adoption in construction
Mobile and social media adoption in constructionpwcom.co.uk Ltd
 
Getting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixGetting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixpwcom.co.uk Ltd
 
Construction: Getting social
Construction: Getting socialConstruction: Getting social
Construction: Getting socialpwcom.co.uk Ltd
 

More from pwcom.co.uk Ltd (20)

Behaviours4Collaboration
Behaviours4CollaborationBehaviours4Collaboration
Behaviours4Collaboration
 
Improving the image of construction
Improving the image of constructionImproving the image of construction
Improving the image of construction
 
The business of blogging
The business of bloggingThe business of blogging
The business of blogging
 
Just-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webJust-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the web
 
Augmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMAugmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIM
 
Effective use of twitter in business
Effective use of twitter in businessEffective use of twitter in business
Effective use of twitter in business
 
BIM: Data Everywhere
BIM: Data EverywhereBIM: Data Everywhere
BIM: Data Everywhere
 
Getting Social in construction
Getting Social in constructionGetting Social in construction
Getting Social in construction
 
Wikipedia basics
Wikipedia basicsWikipedia basics
Wikipedia basics
 
Construction PR and marketing in the digital age
Construction PR and marketing in the digital ageConstruction PR and marketing in the digital age
Construction PR and marketing in the digital age
 
What's next in digital communications for construction marketing
What's next in digital communications for construction marketingWhat's next in digital communications for construction marketing
What's next in digital communications for construction marketing
 
Announcing the 2012 BE2Awards
Announcing the 2012 BE2AwardsAnnouncing the 2012 BE2Awards
Announcing the 2012 BE2Awards
 
From email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiesFrom email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologies
 
BIM: an overview
BIM: an overviewBIM: an overview
BIM: an overview
 
Social media, communications and sustainability
Social media, communications and sustainabilitySocial media, communications and sustainability
Social media, communications and sustainability
 
Construction: Getting Social
Construction: Getting SocialConstruction: Getting Social
Construction: Getting Social
 
Mobile and social media adoption in construction
Mobile and social media adoption in constructionMobile and social media adoption in construction
Mobile and social media adoption in construction
 
Getting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixGetting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mix
 
Towards Marketing 2.0
Towards Marketing 2.0Towards Marketing 2.0
Towards Marketing 2.0
 
Construction: Getting social
Construction: Getting socialConstruction: Getting social
Construction: Getting social
 

Recently uploaded

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 

Recently uploaded (20)

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 

The Rise of Online Communication and Web 2.0 Technologies

  • 1. Online: the rise and rise Paul Wilkinson
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Web 1.0 v Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) sharing owning word-of-mouth advertising conversation lectures two-way one-way communities companies writing reading Web 2.0 is about … Web 1.0 was about …
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.