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Ten Years On: Kenneth Ryan


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Ten Years On: SME Assembly 2016
© European Union, 2017
The information and views set out in this publication are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein. Reproduction is authorised provided the source is acknowledged. The European Enterprise Promotion Awards is a key initiative of the European Commission's Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs. This publication is financed under the EU programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises, which is mostly managed by the Executive Agency for Small and Medium-sized Enterprises (EASME).

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Ten Years On: Kenneth Ryan

  1. 1. [ Entrepreneur ]Can You Spell It?
  2. 2. Entrepreneur Definition in 2016 Kenneth Ryan A proactive, profit seeker, risk taker, offering a focused product, within cultural boundaries, male dominated, solving a defined customer problem.
  3. 3. What Will Happen in Next 10 Years Changes to come
  4. 4. Move from focused to broad product range offering linked by brand
  5. 5. Move from solving customer problem to providing constant and relevant customer experience
  6. 6. Female impact will grow exponentially 5 6 11 17 24 34 48 1972 1979 1984 1997 2007 2017 2027 % of female entrepreneurs
  7. 7. Language and geographic limitations will disappear
  8. 8. Customer interaction point will convert from Physical to fully virtual
  9. 9. Entrepreneur Definition in 2026 Kenneth Ryan A proactive, profit seeker, risk taker, offering a range of experiences, across all cultural boundaries, gender indifferent, delivered in a virtual space.
  10. 10. [ Entrepreneur ]Does Not Matter You Can't Spell It...