05.10.11 - Innovative Marketing Strategies - Bridgwater

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Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.

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05.10.11 - Innovative Marketing Strategies - Bridgwater

  1. 1. Innovative Marketing Strategiesfor small businesses with a limited budget<br />Bridgwater<br />Wednesday 5th October 2011<br />
  2. 2. Agenda<br /> <br />09.00am Registration and Coffee<br /> <br />9.30am Welcome and Introduction Tara Gillam, Business West<br /> <br />9.40am Marketing Strategies Dan Storey, Guerrilla Marketing<br /> Guerrilla/Fusion/Affiliate/Joint Venture your Business<br /> <br />11.00amRefreshment Break<br /> <br />11.15am Marketing Strategies Dan Storey, Guerrilla Marketing Continued your Business <br />1.00pm Lunch<br />1.30pm Tools to implement your Marketing Strategies Andy Poulton, Business West<br /> Social Media Tools – How to be affective and <br /> generate business leads<br />3.30pm Enterprise Europe Network Tara Gillam, Business West<br />Targeting Joint Ventures and using the Partnership <br /> Tool to access over 14,000 business opportunities<br />4.00pm Next Steps & Close Dan Storey, Guerrilla Marketing<br />Refreshments and Networking Opportunities your Business<br />
  3. 3. Dan Storey Guerrilla Marketing your Business <br />Marketing Strategies<br />Guerrilla / Fusion / Affiliate / Joint Venture<br />
  4. 4. What we will cover today<br />Overview of Marketing<br />Marketing Plan Overview<br /> 7 Sentence Marketing Plan<br />Joint Venture Marketing<br />Fusion Marketing<br />Affiliate Marketing<br />Guerrilla Marketing<br />Traditional Marketing vs Guerrilla Marketing<br />Mindset of Marketing<br />200 Tools of Marketing<br />
  5. 5. About Me<br />Guerrilla Marketing Master Trainer<br />NLP Master Practitioner & Trainer<br />You/You<br />You/I<br />They/I<br />
  6. 6. What is Marketing?<br />Going after conventional business goals using unconventional means!<br />
  7. 7. Marketing is…<br />All Contact<br />A Circle<br />A Process<br />The Truth made Fascinating<br />Chance to Educate your Market how to Succeed<br />Business more than Art<br />Art of getting people to Change Their Mind<br />
  8. 8. Marketing is NOT…<br /><ul><li>Advertising
  9. 9. Direct Mail
  10. 10. Telemarketing
  11. 11. Brochures
  12. 12. Yellow Pages
  13. 13. Show Business
  14. 14. Stage for Humour
  15. 15. Invitation to be Clever
  16. 16. Complicated
  17. 17. A Miracle Worker
  18. 18. Website</li></li></ul><li>Marketing is…<br />Opportunity to earn profits<br />A chance to cooperate with other businesses<br />Process of building lasting relationships<br />
  19. 19. 7-Sentence Marketing Plan<br />1 – Purpose of Marketing<br />Call to Action?<br />Definitive progression towards a sale<br />Visit your store<br />Call your sales team<br />Follow you on social media<br />Go to a specific web page<br />Influence speed of action?<br />
  20. 20. 7-Sentence Marketing Plan<br />2 – Competitive Advantage<br />Why should people do business with YOU?<br />Link to tagline? <br />
  21. 21. Taglines - Guess the Company<br />Just Do It<br />What’s in your wallet?<br />Built for the road ahead<br />Connecting People<br />I’m Lovin’ It<br />57 Varieties<br />They’re Grrrrreat!<br />
  22. 22. Taglines - Guess the Company<br />The Un-Cola<br />Think outside the bun<br />When you can’t brush after every meal<br />I’d rather fight than switch<br />Raising the bar<br />Power of dreams<br />Trusted to deliver excellence<br />That was easy<br />
  23. 23. 7-Sentence Marketing Plan<br />3 – Target Audience<br />Key to marketing success<br />92/4/4<br />Nanocasting<br />
  24. 24. 7-Sentence Marketing Plan<br />4 – Marketing Tools/Techniques<br />Suitable for target audience<br />Context as well as Content<br />Over 200 Marketing tools/techniques<br />
  25. 25. 7-Sentence Marketing Plan<br />5 – Niche<br />Your position in the market place<br />Specialist functions<br />
  26. 26. 7-Sentence Marketing Plan<br />6 – Corporate Identity<br />What are the values of your company<br />All things equal, these can set you apart from competition<br />
  27. 27. 7-Sentence Marketing Plan<br />7 – Budget<br />Average company spends just under 4%<br />What happens to the average business?<br />Key to success = Measurement <br />
  28. 28. Joint Ventures<br />Fusion Marketing<br />Affiliates<br />
  29. 29. Why?<br />Rapid marketing and sales results through existing channels<br />Reduce marketing spend by not having to do lead generating activities<br />Improved results by getting endorsements from marketing partners<br />Great for companies looking for quick wins in new markets<br />
  30. 30. Joint Ventures<br />Utilising an existing marketing channel<br />Win-Win-Win<br />Customers<br />JV Partner<br />You<br />Do it for them<br />Make it easier to say yes than no<br />
  31. 31. Joint Ventures<br />Choosing a partner<br />Client Demographics<br />Similar Values<br />Survey your existing clients<br />Networking<br />
  32. 32. Partner Search Tool<br />
  33. 33. Fusion Marketing<br />Multiple companies marketing to the same group of people<br />Shared marketing cost<br />Useful if clients looking for all-in-one solution<br />Examples<br />Wedding services<br />Local business magazine<br />
  34. 34. Affiliate Marketing<br />Allow other people to sell your products/services for you<br />Many big retailers offer commission for sales<br />Amazon<br />iTunes<br />Expedia<br />Insurance Companies<br />White Label websites/Drop Shipping<br />
  35. 35. Guerrilla Marketing Examples<br />
  36. 36. Guerrilla Marketing Examples<br />
  37. 37. Guerrilla Marketing Examples<br />
  38. 38. Guerrilla Marketing Examples<br />
  39. 39. Guerrilla Marketing Examples<br />
  40. 40. Guerrilla Marketing Examples<br />
  41. 41. Guerrilla Marketing Examples<br />
  42. 42. Guerrilla Marketing Examples<br />
  43. 43. Guerrilla Marketing Examples<br />
  44. 44. Guerrilla Marketing Examples<br />
  45. 45. Guerrilla Marketing Examples<br />
  46. 46. Guerrilla Marketing Examples<br />
  47. 47. Business Cards?<br />
  48. 48. Business Cards?<br />
  49. 49. Business Cards?<br />
  50. 50. Business Cards?<br />
  51. 51. Business Cards?<br />
  52. 52. Business Cards?<br />
  53. 53. Business Cards?<br />
  54. 54. Business Cards?<br />
  55. 55. Business Cards?<br />
  56. 56. How to increase sales using Guerrilla Marketing?<br />Coca Cola<br />Friendship Machine<br />12 Foot Vending Machine<br />40x Regular Sales<br />
  57. 57. Traditional vs Guerrilla Marketing<br />Invest Time, Energy, Imagination & Knowledge<br />Removes the Mystique<br />Geared to Small Business<br />Profits as main yardstick<br />Based on Psychology (not Guesswork)<br />Focus (not Diversification)<br />Grow Geometrically (4 Ways)<br />Fervent Follow Up<br />
  58. 58. Traditional vs Guerrilla Marketing<br />Cooperate (not Compete)<br />Meme (not Logo)<br />Giving (not Taking)<br />Me vs You Marketing<br />Promotes Marketing Combinations<br />Relationships over Sales<br />Very Techno-cozy<br />Individuals not Groups (Nanocasting)<br />
  59. 59. Traditional vs Guerrilla Marketing<br />Intentional (focus on the Details)<br />Gain Consent<br />Monologue vs Dialogue<br />Needs vs Wants<br />Problems (not Benefits)<br />Provides 200 Tools/Techniques<br />
  60. 60. Mindset of Marketing<br />Influence – Robert Cialdini<br />Reciprocity<br />Commitment & Consistency<br />Social Proof<br />Authority<br />Liking<br />Scarcity<br />
  61. 61. Mindset of Marketing<br />Repetition<br />5000 marketing messages daily<br />Delete 2/3 we are even interested in<br />9 exposures to move to purchase readiness<br />74% need 2 different forms of marketing<br />33% need 3 different marketing messages<br />Public Intelligence is increasing<br />
  62. 62. Mindset of Marketing<br />Permission Marketing <br />– Seth Godin<br />Would not ask someone to marry you if you just met them in a bar. Need to develop a relationship based on ongoing value which leads to a sale. <br />
  63. 63. Marketing Tools/Techniques<br />200 Guerrilla Marketing techniques available<br />Only need to use those which are relevant to your client demographic<br />Develop more within your marketing plan<br />
  64. 64. Marketing Tools/Techniques<br />Mini Media<br />Business Cards<br />Stationery<br />Postcards<br />Personal Letters<br />Trade Shows<br />
  65. 65. Marketing Tools/Techniques<br />Maxi Media<br />Advertising<br />Direct Mail<br />Television<br />Do these last!<br />
  66. 66. Marketing Tools/Techniques<br />e-Media<br />Website<br />Blog<br />Forums<br />PPC<br />Autoresponders<br />
  67. 67. Marketing Tools/Techniques<br />Info Media<br />Knowledge of Market<br />Customer Data<br />Case Studies<br />Articles<br />Infomercials<br />
  68. 68. Marketing Tools/Techniques<br />Human Media<br />Yourself<br />Your employees<br />Contact time with customers<br />Job Title<br />Networking<br />
  69. 69. Marketing Tools/Techniques<br />Non Media<br />Service<br />Word of Mouth<br />Community Involvement<br />Free Trial<br />Product Placement<br />
  70. 70. Marketing Tools/Techniques<br />Company Attributes<br />Name<br />Intelligent Positioning<br />Hours of Operation<br />Service<br />Price<br />
  71. 71. Marketing Tools/Techniques<br />Company Attitudes<br />Easy to do business with<br />Flexibility<br />Speed<br />Attention to Detail<br />Passion & Enthusiasm<br />
  72. 72. Questions?<br />
  73. 73. Learn More<br />10th & 11th November 2011<br />2 day Guerrilla Marketing training<br />Marketing principles<br />Marketing Plan / Calendar <br />200 Marketing Weapons<br />Internet / Social Media<br />Psychology<br />Memes<br />£197<br />
  74. 74. Andy Poulton Business West Business Link ICT Specialist<br />Tools to implement your Marketing Strategies<br />Social Media Tools – How to be affective and generate business leads<br />
  75. 75. Guerrilla e-marketing<br />
  76. 76.
  77. 77. Noah Kalina<br />21m views on YouTube in 5 years<br />Now that’s the magic of web marketing<br />
  78. 78. Guerrilla e-marketing<br />
  79. 79.
  80. 80.
  81. 81. Agenda<br /><ul><li>Introduction
  82. 82. Reality Check
  83. 83. Social Networks
  84. 84. Business Networks
  85. 85. Viral
  86. 86. Video Marketing
  87. 87. Email Marketing
  88. 88. Blogging
  89. 89. Twitter</li></li></ul><li>World Wide Web – Reality Check<br />
  90. 90. World Wide Web – Reality Check<br />Vast Market <br />Opportunity<br />
  91. 91. World Wide Web – Reality Check<br />6.9 Bn<br />1.8 Bn<br />
  92. 92. World Wide Web – Reality Check<br />Lots of money spent online<br />
  93. 93. World Wide Web – Reality Check<br />2009 2010<br />£88 bn £118 bn<br />£150 bn £200 bn<br />
  94. 94. World Wide Web – Reality Check<br />118<br />88<br />64.3<br />£ Bn<br />46.6<br />29.8<br />20.4<br />Source IMRG<br />
  95. 95. World Wide Web – Reality Check<br />New ways of working means<br />People spend more and moretime online<br />
  96. 96. World Wide Web – Reality Check<br />PC<br />Laptop<br />Netbook<br />iPad<br />iPhone<br />Smart Phone<br />WiFi<br />3G<br />4G<br />
  97. 97. Is your business ready?<br />Do you have<br /><ul><li> Phone systems in place to deal with calls?
  98. 98. People to deal with enquiries?
  99. 99. Stock to deal with uplift in orders?
  100. 100. Logistics in place to deliver on new orders?
  101. 101. Cashflow to meet increased demand?</li></li></ul><li>Is your site ready?<br />Do the pages open quickly?<br />Is it easy to navigate?<br />Loaded with compelling and relevant content?<br />
  102. 102. Does it Grab the Attention?<br />A – <br />I – <br />D – <br />A – <br />Grab their ATTENTION<br />Generate an INTEREST<br />Build the DESIRE<br />Promote the ACTION<br />
  103. 103. Agenda<br /><ul><li>Introduction
  104. 104. Reality Check
  105. 105. Social Networks
  106. 106. Business Networks
  107. 107. Viral
  108. 108. Video Marketing
  109. 109. Email Marketing
  110. 110. Blogging
  111. 111. Twitter</li></li></ul><li>Online Networks<br />
  112. 112. Social Networks<br />
  113. 113. Average age distribution across social network sites<br />25%<br />19%<br />18%<br />15%<br />10%<br />9%<br />3%<br />18-24<br />0-17<br />25-34<br />35-44<br />45-54<br />55-64<br />65+<br />Data source: Google Ad Planner<br />
  114. 114. Social Networks<br />Social Media is the <br />No. 1 <br />online activity<br />
  115. 115. Social Networks<br />2/3rds of the Global Internet population visit Social Networks<br />
  116. 116. Social Networks<br />10% of all internet time is spent on Social Networks<br />
  117. 117. Social Networks<br />www.facebook.com<br />
  118. 118. Facebook<br />If Facebook was a country it would be<br />1/ China<br />2/ India<br />3/ Facebook<br />4/ USA<br />
  119. 119. Facebook<br />Adds 1/2musers every day<br />
  120. 120. Facebook<br />5bn minutesspent on Facebook EVERY day<br />
  121. 121. Facebook<br />1bn<br /><ul><li>web links
  122. 122. news stories
  123. 123. blog posts</li></ul>shared each week<br />
  124. 124. Facebook<br />Facebook now has a greatershare of theinternet than<br />
  125. 125. Online Networks – How<br />www.facebook.com<br />
  126. 126. Facebook – Getting Started<br />3 Types of presence<br /><ul><li> Profile – personal
  127. 127. Can join groups
  128. 128. Ugly URL
  129. 129. Indexed by Search Engines</li></li></ul><li>Facebook – Getting Started<br />3 Types of presence<br /><ul><li> Page – business
  130. 130. Can’t Join Groups
  131. 131. Can host apps
  132. 132. “Vanity” URL
  133. 133. Indexed by Search Engines
  134. 134. Visitor stats available</li></ul>Best for brands and businesses<br />
  135. 135. Facebook – Getting Started<br />3 Types of presence<br /><ul><li> Group – both
  136. 136. Linked to Site Admin
  137. 137. New members have to be approved
  138. 138. Send “Direct” messages to members
  139. 139. Ugly URL</li></ul>Great for organising at a personal level and smaller scale interactions [<5000 members]<br />
  140. 140. Facebook – Getting Started – build profile<br />
  141. 141. Facebook – Getting Started – build page<br />
  142. 142. Facebook – Getting Started – Join In<br />
  143. 143. Facebook – Advertising<br /><ul><li>Targeted
  144. 144. Either Cost per Click or Cost per 1,000 impressions
  145. 145. Measurable
  146. 146. Controllable
  147. 147. Daily Budget
  148. 148. Scheduling
  149. 149. Test, Measure, Feedback</li></li></ul><li>Social Networks – Build your profile - Groups<br /><ul><li> Search for groups
  150. 150. Join some groups
  151. 151. Start your own group
  152. 152. Contribute and add value
  153. 153. Link back to your website</li></li></ul><li>Agenda<br /><ul><li> Introduction
  154. 154. Reality Check
  155. 155. Social Networks
  156. 156. Business Networks
  157. 157. Viral
  158. 158. Video Marketing
  159. 159. Email Marketing
  160. 160. Blogging
  161. 161. Twitter</li></li></ul><li>Business Networks<br />
  162. 162. Linkedin – Networking for Professionals<br />Over 120 million<br />registered professional users in more than<br />200 countries<br />
  163. 163. Linkedin – Networking for Professionals<br />More than 50%located outside of the USA<br />
  164. 164. Linkedin – Networking for Professionals<br />More than 1.5mcompanies have a Linkedin Company Page<br />
  165. 165. Linkedin – Networking for Professionals<br />Adds 1mnew members every 12 days<br />
  166. 166. Linkedin – Networking for Professionals<br />More than 2bnpeople searchesin 2010<br />
  167. 167. Linkedin – Networking for Professionals<br />www.linkedin.com<br />
  168. 168. Linkedin – Getting Started – build profile<br />
  169. 169. Linkedin – Build Company Page<br />
  170. 170. Linkedin – Getting Started – make contacts<br />
  171. 171. Linkedin – Getting Started – find groups<br />
  172. 172. Linkedin – Getting Started – Answers<br />
  173. 173. Linkedin – Advertise<br /><ul><li>Targeted
  174. 174. Either Cost per Click or Cost per 1,000 impressions
  175. 175. Measurable
  176. 176. Controllable
  177. 177. Daily Budget
  178. 178. Scheduling
  179. 179. Test, Measure, Feedback</li></li></ul><li>Agenda<br /><ul><li> Introduction
  180. 180. Reality Check
  181. 181. Social Networks
  182. 182. Business Networks
  183. 183. Viral
  184. 184. Video Marketing
  185. 185. Email Marketing
  186. 186. Blogging
  187. 187. Twitter</li></li></ul><li>
  188. 188. Viral Marketing – How & Why<br /> Get other people to do your marketing for you<br /> It’s free<br /> Give them something in return if possible<br />
  189. 189. 20<br />400<br />20 x 20<br />400 x 20<br />8000<br />8000 x 20<br />160,000<br />3.2m<br />160,000 x 20<br />Viral Marketing – How & Why<br />
  190. 190. Viral Marketing – How & Why<br />The Thresher ‘Virus’<br />
  191. 191. Viral Marketing – How & Why<br /><ul><li>Discount Voucher intended for Suppliers and their Friends
  192. 192. Circulated via chat-rooms, blogs and email 800,000 times</li></li></ul><li>Viral Marketing – How & Why<br /><ul><li>Created queues outside stores
  193. 193. National TV news coverage
  194. 194. National Radio coverage
  195. 195. National Print news coverage
  196. 196. Generated a rumoured £15m T/O</li></li></ul><li>Britain’s Got TalentSusan Boyle<br />Over 70m viewings in 1 week<br />
  197. 197. Viral Marketing -How<br /> Refer a friend<br /> Competitions<br /> Video<br />
  198. 198. Agenda<br /><ul><li> Introduction
  199. 199. Reality Check
  200. 200. Social Networks
  201. 201. Business Networks
  202. 202. Viral
  203. 203. Video Marketing
  204. 204. Email Marketing
  205. 205. Blogging
  206. 206. Twitter</li></li></ul><li>Video Marketing <br />
  207. 207. Video Marketing <br />2ndmost searchedsite on theinternet<br />
  208. 208. Video Marketing <br />3bnvideos watchedevery day<br />
  209. 209. Video Marketing <br />24 hoursof new contentuploaded everyminute<br />
  210. 210. Video Marketing <br />Average personspends15 minuteson YouTube every day<br />
  211. 211. Video Marketing <br />70% of YouTube activity takes place outside of the USA<br />
  212. 212. Video Marketing <br />YouTube clips now incorporated in Google Search results<br />
  213. 213. Video Marketing<br />Your Video<br /><ul><li>Outsource to Video Production Company
  214. 214. DIY</li></li></ul><li>Video Marketing<br />Your Video<br />
  215. 215. Video Marketing<br />Your Video<br />
  216. 216. Video Marketing <br />
  217. 217. Video Marketing <br />
  218. 218. Video Marketing <br />Your Video<br /><ul><li> Look for an angle
  219. 219. Look for the competition
  220. 220. Get a feel for YouTube
  221. 221. Think how else it could be used</li></li></ul><li>Video Marketing <br />Your Video<br /><ul><li> Prepare prepare prepare
  222. 222. Prepare and learn your script
  223. 223. use cue cards
  224. 224. Prepare your location
  225. 225. quiet and free from disturbance
  226. 226. Prepare yourself
  227. 227. Get filming</li></li></ul><li>Agenda<br /><ul><li> Introduction
  228. 228. Reality Check
  229. 229. Social Networks
  230. 230. Business Networks
  231. 231. Viral
  232. 232. Video Marketing
  233. 233. Email Marketing
  234. 234. Blogging
  235. 235. Twitter</li></li></ul><li>Email Marketing<br />
  236. 236. Why Email Marketing?<br /><ul><li> Build Loyalty
  237. 237. Remind former clients that you are still around
  238. 238. Advise clients of full range of services
  239. 239. Provide easy access to latest – news/advice/offers</li></li></ul><li>Why Email Marketing?<br />It’s Not Expensive<br />
  240. 240.
  241. 241. Why Email Marketing?<br />It’s Effective<br />
  242. 242. Why Email Marketing?<br />
  243. 243. Email Marketing – Key Elements to success<br /><ul><li> Develop your database
  244. 244. Existing Client Data
  245. 245. Encourage Subscription through website</li></ul>Offer enticement to subscribe<br />Exclusive deals, Top Tips, early access to information<br /><ul><li> Subscription through other routes </li></li></ul><li>Email Marketing – Key Elements to success<br />Quality Content<br /><ul><li>Relevant
  246. 246. Tailored
  247. 247. GRAB attention
  248. 248. Frequency
  249. 249. Monitor, Measure, Feedback - repeat</li></li></ul><li>Email Marketing – Measure by Measure<br />What can be measured<br /><ul><li>Number of emails sent
  250. 250. Number of bounces
  251. 251. Number opened
  252. 252. Number deleted without opening
  253. 253. Action taken</li></li></ul><li>Email Marketing – Measure by Measure<br />
  254. 254. Email Marketing – Tools<br /><ul><li>Mail Chimp www.mailchimp.com
  255. 255. Vertical Response www.verticalresponse.com
  256. 256. Constant Contact www.constantcontact.com
  257. 257. iMailer www.emailtools.co.uk
  258. 258. Reality Mail www.realitymail.co.uk
  259. 259. Mailing Manager www.mailingmanager.com
  260. 260. Graphic Mail www.graphicmail.co.uk</li></li></ul><li>Agenda<br /><ul><li> Introduction
  261. 261. Reality Check
  262. 262. Social Networks
  263. 263. Business Networks
  264. 264. Viral
  265. 265. Video Marketing
  266. 266. Email Marketing
  267. 267. Blogging
  268. 268. Twitter</li></li></ul><li>
  269. 269. Blogging – Why<br /><ul><li> An easy way to update latest news
  270. 270. An informal way of communicating
  271. 271. Helps with the search engine position of your website
  272. 272. Opens your business to a wider audience
  273. 273. Helps keep your clients updated</li></li></ul><li>Blogging – When<br />When you have something to sell<br />When you have something new to offer<br />When something changes<br />When you have some news<br />When you have something to say<br />
  274. 274. It’s really easy to set up and run a blog<br />1/ Sign up<br />2/ Choose a look<br />3/ Get typing<br />
  275. 275. Blogging – Where<br />www.blogger.com<br />www.wordpress.com<br />
  276. 276. Agenda<br /><ul><li> Introduction
  277. 277. Reality Check
  278. 278. Social Networks
  279. 279. Business Networks
  280. 280. Viral
  281. 281. Video Marketing
  282. 282. Email Marketing
  283. 283. Blogging
  284. 284. Twitter</li></li></ul><li>TWITTER<br />
  285. 285.
  286. 286. Twitter<br />
  287. 287. Twitter – Who<br />310m Businesses and Individuals <br />International companiesCiscoIBMDell<br />Informational ServicesNasaMarketing DonutStartup Donut<br />Respected News ServicesBBCCNNDaily TelegraphBath Chronicle<br />CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears<br />Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting<br />PoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames<br />
  288. 288. Twitter – Why<br /><ul><li> Easy to use
  289. 289. Easy way to keep in touch
  290. 290. A way to reach potentially large market
  291. 291. Short sharp communication tool</li></li></ul><li>Twitter – How<br />Go to www.twitter.com<br />
  292. 292. Twitter – How<br />Write a short profile<br />
  293. 293. Twitter – How<br />Find People to Follow<br />
  294. 294. Twitter – What to Tweet<br />Anything<br />
  295. 295. Summary<br /><ul><li> Introduction
  296. 296. Reality Check
  297. 297. Social Networks
  298. 298. Business Networks
  299. 299. Viral
  300. 300. Video Marketing
  301. 301. Email Marketing
  302. 302. Blogging
  303. 303. Twitter</li></li></ul><li>Thank You<br />Andy PoultonBusiness LinkM: 07966 547146andy.poulton@businesslinksw.co.uk<br />andypoulton<br />andypoulton<br />
  304. 304. Guerrilla e-marketing<br />
  305. 305. Tara GillamBusiness WestEnterprise Europe Network - Client Services Manager<br />Enterprise Europe Network<br />Targeting Joint Ventures and using the Partnership Tool to access over 14,000 business opportunities<br />
  306. 306. Enterprise Europe Network <br />Targeting Joint Ventures and using the Partnership Tool to<br />access over 14,000 business opportunities<br />European CommissionEnterprise and Industry<br />
  307. 307. What we will cover:<br />Who are Enterprise Europe Network (EEN)<br />Our Role<br />Organisation Capability<br />Services we cover in the South West<br />European Partnership Service<br />Case Studies<br />Activity – creating your own profile<br />Next Steps<br />Questions<br />
  308. 308. Who are Enterprise Europe Network<br />Established in 2008 through merging the Innovation Relay Centre and European Information Centre, with additional support for R&D including FP7 & Eurostars<br />Funded in part by the European Commission’s Competitiveness and Innovation Programme<br />Global Reach covering 49 Countries<br />600 offices with approx. 5,000 staff on the ground<br />Currently 15 people in South West, ensuring regional coverage <br />
  309. 309. Our Role <br />To stimulate business growth through collaboration, innovation and<br />internationalisation. Our 4 key offerings are:<br />Identifying new International business opportunities through our Partnership Service<br />Provide advice on how to trade more effectively in European Markets and Internationally<br />Guidance on accessing European Funding<br />A European policy-feedback service, including business consultation<br />
  310. 310. Organisational capability<br />Europe’s largest business support organisation<br />11 Enterprise Europe Networks in the UK<br />Not just EU Countries<br />Now in 49 Countries <br />Local yet Global<br />Scotland (3 partner in consortium)<br />Northern Ireland (1)<br />North East of England (2)<br />North West (4)<br />Yorkshire (4)<br />Midlands (3)<br />East of England (1)<br />Wales (2)<br />London (4)<br />South West of England (1)<br />South East (3)<br />
  311. 311. 49 Countries including:27 Member States + 21 Non-EU Members<br />Armenia<br />Bosnia and Herzegovina<br />Chile<br />China<br />Croatia<br />Egypt<br />Macedonia<br />Iceland<br />Israel<br />Japan<br />Mexico<br />Montenegro<br />Norway<br />Russia<br />Serbia<br />South Korea<br />Switzerland<br />Syria<br />Tunisia<br />Turkey<br />USA<br />
  312. 312. Services available in the South West<br />Advice on trading in Europe including: <br />VAT<br />EU policies & directives<br />CE marking<br />legislation<br />Intellectual Property advice<br />Access to the Networks Partner Search Tool<br /><ul><li>Commercial
  313. 313. Technology
  314. 314. Research</li></ul>Support to access European R&D funding :<br /><ul><li>Framework Programme 7 – FP7
  315. 315. Euro Stars
  316. 316. Assistance with R&D Applications</li></li></ul><li>European Partnership Service<br />http://www.enterpriseeuropesw.org.uk<br />http://www.eensw.co.uk<br />
  317. 317. European Partnership Service<br />Over 14,000 Business Opportunities<br />Currently FREE to use<br />Commercial, Technical and Research Opportunities<br />Search by Sector, Country of Origin, Offer or Request and Keyword<br />
  318. 318. European Partnership Service<br />No limit to how many “Expressions of Interest” you make<br />Add your own profile to the database<br />Find Partners for Collaborations<br />Find Agents / Distributors / JV Partners<br />
  319. 319. European Partnership Service<br />
  320. 320. Commercial Profile<br />20110608016 <br />Spanish company supplier of wines <br />requests distributors / Commercial<br />agents for its products in Austria, <br />Belgium, Denmark, Germany, Ireland, <br />Netherlands, UK and other countries.<br />PDF Download <br />E-Mail details to yourself<br />Direct Enquiry through the website<br />
  321. 321. Technology Profile<br />11 RU 86FG 3LJ9<br />Energy saving machine drive. The<br />application of the technology reduces<br />energy consumption of machine drives<br />by up to 30-40%. The SME seeks<br />partners for joint further development<br />and adaptation of the technology to <br />specific needs.<br />PDF Download <br />E-Mail details to yourself<br />Direct Enquiry through the website<br />
  322. 322. Case Study: Hemisphere Freight<br />Engagement to Date:<br />47 Expressions of Interest<br />2 Partnership Agreements<br />1 Profile<br />
  323. 323. Case Study: Isoperla<br />Engagement to Date:<br />9 Expressions of Interest<br />1 Partnership Agreements<br />2 Profiles<br />
  324. 324. Case Study: Rokkaplay<br />Engagement to Date:<br />41 Expressions of Interest<br />2 Partnership Agreements<br />2 close to agreements<br />2 Profiles<br />
  325. 325. Case Study: McCormick Weeks<br />Engagement to Date:<br />2 Expressions of Interest<br />1 Partnership Agreements<br />1 Profiles<br />
  326. 326. Activity – creating your own profile<br />10-15 minutes to complete the Business Profile Proposal Form<br />What Profiles do you want to receive as they go live on the system “Alert Map”?<br />Sector selection<br />
  327. 327. Next Steps<br />Webinar “How to get the most from our Partner Search Tool” <br />Monday 10th October 2011 at 11.00am<br />Monday 24th October 2011 at 2.00pm<br />One of the team will contact you<br />
  328. 328. Any Questions?<br />
  329. 329. Tara Gillam – Client Services Manager<br />Enterprise Europe Network South West<br />T: 01275 370 867<br />M: 07765 999 296<br />E: tara.gillam@enterpriseeuropesw.org.uk<br />W: www.enterpriseeuropesw.org.uk or www.eensw.co.uk<br />
  330. 330. What's Next!<br />Complete the Feedback Form<br />Complete the EEN Profile Form<br />Book onto a Webinar<br />Book onto the 2 Day Guerrilla Marketing Event<br />NETWORK OVER LUNCH<br />

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