Social Networks and Social Media<br />
The 10,000 Hour Rule<br />Neurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achiev...
Don’t Take a Vacation!<br />
1997<br />1998<br />1999<br />2000<br />2001<br />2002<br />2003<br />2004<br />2005<br />2006<br />2007<br />2008<br />20...
Social Media Is Your STUFF<br />
Social Networks Are Where Your STUFF Lives<br />
Why is this important now?<br />THIS year there are more Gen Y workers than Boomer workers.<br />
8 Years from now…<br />Gen Y will bemore than 50%of the workforce<br />
GEN Y…<br />96% <br />belong to social networking sites<br />
GEN Y…<br />Boston College stopped giving out email addresses to incoming freshmen<br />
80% of companies are using Linkedin as their primary tool to find employees<br />
Buyers Are Social<br />Percentage of B2B buyers using social media tools to research and execute purchases. <br />Forester...
Search<br />#1<br />#2<br />
25% of search results for the top 20 brands are links to user generated content<br />Search<br />
User Driven<br />
Conversation Not Promotion<br />
A Layer in A Total Strategy<br />
Promotion/Program<br />
Company/Branding<br />
Branding<br />Communication & Influence<br />What Others Say About You<br />What You Say In Person<br />What You Present<b...
Impact VS Importance<br />Communication & Influence<br />What Others Say About You<br />Amount of Real Influence<br />What...
Summary<br />Stuff & Places To Share Stuff<br />Preferred<br />User<br />Conversational<br />Onion<br />
In closing…From a tweet prefaced with OH <br />(over heard)…<br />"Social media is like teen sex.  <br />	Everyone wants t...
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EEA Social Media Presentation

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Social Media presentation by Paul Hebert, Managing Director of I2I. This was one of four (4) presentations given during the Communications breakout at the EEA Exp 2010.

Published in: Business, Technology
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EEA Social Media Presentation

  1. 1. Social Networks and Social Media<br />
  2. 2.
  3. 3. The 10,000 Hour Rule<br />Neurologist Daniel Levitin says scientific studies show that 10,000 hours are required to achieve the level of mastery associated with being a world-class expert.<br />
  4. 4. Don’t Take a Vacation!<br />
  5. 5. 1997<br />1998<br />1999<br />2000<br />2001<br />2002<br />2003<br />2004<br />2005<br />2006<br />2007<br />2008<br />2009<br />2010<br />You Are Here<br />
  6. 6. Social Media Is Your STUFF<br />
  7. 7. Social Networks Are Where Your STUFF Lives<br />
  8. 8.
  9. 9. Why is this important now?<br />THIS year there are more Gen Y workers than Boomer workers.<br />
  10. 10. 8 Years from now…<br />Gen Y will bemore than 50%of the workforce<br />
  11. 11. GEN Y…<br />96% <br />belong to social networking sites<br />
  12. 12. GEN Y…<br />Boston College stopped giving out email addresses to incoming freshmen<br />
  13. 13. 80% of companies are using Linkedin as their primary tool to find employees<br />
  14. 14. Buyers Are Social<br />Percentage of B2B buyers using social media tools to research and execute purchases. <br />Forester Research (Feb. 2009), <br />
  15. 15. Search<br />#1<br />#2<br />
  16. 16. 25% of search results for the top 20 brands are links to user generated content<br />Search<br />
  17. 17. User Driven<br />
  18. 18. Conversation Not Promotion<br />
  19. 19. A Layer in A Total Strategy<br />
  20. 20. Promotion/Program<br />
  21. 21. Company/Branding<br />
  22. 22. Branding<br />Communication & Influence<br />What Others Say About You<br />What You Say In Person<br />What You Present<br />Web Site<br />Pitches<br />PR<br />Sales People<br />Employees<br />Clients<br />Friends<br />Family<br />Connections<br />
  23. 23. Impact VS Importance<br />Communication & Influence<br />What Others Say About You<br />Amount of Real Influence<br />What You Say In Person<br />What You Present<br />Time Spent Crafting the Message<br />
  24. 24. Summary<br />Stuff & Places To Share Stuff<br />Preferred<br />User<br />Conversational<br />Onion<br />
  25. 25. In closing…From a tweet prefaced with OH <br />(over heard)…<br />"Social media is like teen sex. <br /> Everyone wants to do it. <br />No one actually knows how. <br />And when it’s over they’re surprised it wasn’t better."<br />

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