SMART Marketing strategy

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TIPS for EDEN destination managers and EDEN project officers prepared by
EDEN AISBL

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SMART Marketing strategy

  1. 1. SMART MARKETING STRATEGY TIPS for EDEN destination managers and EDEN project officers prepared by EDEN AISBLTips from EDEN Network AISBL
  2. 2. Make your homework 1 picture > 1,000 words Craft good storiesTips from EDEN Network AISBL
  3. 3. Invite and make happy tour operators, bloggers and journalists They will talk about you Fam TripTips from EDEN Network AISBL
  4. 4. EDEN travellers are more likely to hear stories by other travelers, travel operators and journalists Old media (news, radio and tv) 8% Brochures 11% Internet, Travel magazine bloggers,social articles network 13% 51% Most important tools to make a decision about travel (/holiday) Travel Agents / Tour plans for Operators 17% potential travelers to emerging Eden Network Association ASIBL, 2013 destinationsTips from EDEN Network AISBL
  5. 5. Internet, Internet, Internet Google, 2011Tips from EDEN Network AISBL
  6. 6. Focus on the biggest markets Poland Spain 3% 3% Sweden 5% Denmark 5% Germany 32% France 5% Belgium 6% International Italy travellers 7% potentially interested in Netherlands 8% emerging destinations UK 26% 100 = 18 million travellers Eden Network Association ASIBL, 2013Tips from EDEN Network AISBL

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