Eden helps destinations to close the gap!

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Eden helps destinations to close the gap!

  1. 1. MARKETINGEDENDESTINATIONSCLOSING THE GAP
  2. 2. BELIEFSFOR MOST OF EDEN DESTINATION MARKETERSMARKETING=COMMUNICATION
  3. 3. BELIEFSMOST OF THE COMMUNICATION BUDGET IS SPENT ONMAGAZINES, TV,NEWSPAPER, RADIO,OWNWEBSITE
  4. 4. WHERE ISTHE GAP?
  5. 5. ONLINE IS ONOFFLINE IS OFFThe Traveler’s Road to Decision 2011Google/IPSOS OTX Media CT
  6. 6. JUST SOME MATHAssuming the per-capita consumption ofadvertising in Europa is 500 Eur a yearIf you spend 1 million Eur a year onadvertising, you are bombarding the averagetraveller with less than a half cent ofadvertising, spread over 365 days to a travelleralready exposed 499,9 ½ worth of otheradvertising.?This is one the many insights of Al Ries & Jack Trou,Positioning: The Battle For Your Mind
  7. 7. SO, WHAT’S NEXT?HOW DESTIANTIONS CAN CLOSE THE GAP?
  8. 8. 1. MAKE SURE YOURDESTINATION IS ABLE TODELIVER A MEMORABLEEXPERIENCE2. GO SOCIAL. MAKESURE EVERYBODYKNOWS ITJOIN THEEDEN SOCIALPROJECTedenet.facilitator@gmail.com, Aivar Ruukel @Ruukel

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