How to Deliver Successful Mainstreet Strategies eda 2


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Economic Development Australia SA is pleased to offer you this free webinar presentation.

Nicole Maslin was instrumental in creating Mainstreet Australia, a not for profit member based organisation to represent people and organisations and businesses in the mainstreets.

As President for 5 years she has led the committee in creating a variety of initiatives, including professional development training, Mainstreet Awards, National and Victorian based conferences and marketing and educational materials.

This work has been focused on skilling up the people, businesses and organisations that make mainstreets tick along with profiling the uniqueness and importance that they have in our local community.

These are the slides from a dynamic 30 minute webinar on How to Deliver Successful Mainstreet Strategies.

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How to Deliver Successful Mainstreet Strategies eda 2

  1. 1. How to Deliver Successful Mainstreet Strategies Nicole Maslin, Banyule City Council- Economic Development & Committee Member Mainstreet Australia
  2. 2. Mainstreet Australia <ul><li>Not-for-profit membership based organisation that represents and promotes the positive benefits of traditional retail centres - MAINSTREETS. </li></ul><ul><li>Economic, Social, Cultural, Environmental and Community Benefits </li></ul><ul><li> </li></ul>
  3. 3. Collective and integrated
  4. 4. Strategic Approaches <ul><li>The vitality and viability of our Mainstreets is increasingly dependent on the their ability to strategically plan, develop and position themselves to compete in its’ environment. </li></ul><ul><li>Strategic approaches rely on frameworks to provide resources, structure and processes for the marketing and management of the ‘offer’ and it’s continued development within the wider community context. </li></ul>
  5. 5. HOW??? <ul><li>Policies and guidelines </li></ul><ul><li>Commitment and understanding from Council- Leadership </li></ul><ul><li>Genuine engagement and development with businesses </li></ul><ul><li>Resources </li></ul>
  6. 6. Policies and Guidelines <ul><li>Integrated, whole of Council, guide and direct </li></ul><ul><li>Supported by resources – staff and dollars </li></ul><ul><li>Samples </li></ul><ul><ul><li>Structure Plans </li></ul></ul><ul><ul><li>Strategic Business Plans </li></ul></ul><ul><ul><li>Guidelines for supporting business associations </li></ul></ul><ul><ul><li>Special rate and charge policies </li></ul></ul><ul><ul><li>Grants and funding </li></ul></ul><ul><ul><li>Funding agreements </li></ul></ul>
  7. 7. Commitment from Council <ul><li>Understanding across Council about WHY its important? </li></ul><ul><li>Can’t just be driven from Economic Dev </li></ul><ul><ul><li>Benefits of Vibrant and active Mainstreets makes sense for all – DEMONSTRATE and MARKET </li></ul></ul><ul><ul><li>Economic – Local Jobs and prosperity, </li></ul></ul><ul><ul><li>Social – reduced crime, connected communities </li></ul></ul><ul><ul><li>Cultural – Reinforces point of difference and stimulates celebrations and reflections </li></ul></ul><ul><ul><li>* New Economic Research on the benefits of special rates to be released soon by Mainstreet ( Essential Economics) </li></ul></ul>
  8. 8. Engage with Mainstreet Businesses <ul><li>Drive from the businesses to partner with Council on the journey </li></ul><ul><li>Consultation and facilitation </li></ul><ul><li>Support with establishing business association and governance </li></ul><ul><li>Education, tools and resources </li></ul><ul><li>*A good business association is the backbone of all successful Mainstreets </li></ul>
  9. 9. Resources <ul><li>Council Budget – Market research, business planning, business development, specialist advice, Program for some small wins, networking etc </li></ul><ul><li>Staff with a passion and interest in local Mainstreets </li></ul><ul><li>Volunteers – Businesses willing to drive the partnership from their end </li></ul>
  10. 10. Special Rates and Charges <ul><li>Rate or charge collected from owners/operators by Council and distributed to business association for the purposes of marketing and management of the Mainstreet </li></ul><ul><li>Collective Management and Marketing of the Mainstreet environment </li></ul>
  11. 11. Special Rate and Charge Facts <ul><li>Approx 21 councils in Victoria have special rate and charge schemes </li></ul><ul><li>Total of 69 individual programs </li></ul><ul><li>These 69 programs collectively raise nearly 5 million dollars per year </li></ul><ul><li>Most schemes run over 5 years = 25 million dollars </li></ul>
  12. 12. Critical Success Factors <ul><li>Determination, drive and persistence </li></ul><ul><li>Founded on solid consultation and engagement with owners and operators </li></ul><ul><li>Council support to make it happen </li></ul><ul><li>A committed business group </li></ul><ul><li>A strategic plan </li></ul><ul><li>Communication and Information </li></ul>
  13. 13. Critical Success Factors <ul><li>Training, support and development </li></ul><ul><li>Good governance and accountability </li></ul><ul><li>Networked and informed associations </li></ul><ul><li>Performance measurement and reporting </li></ul><ul><li>Clear roles and responsibilities – Council and business association </li></ul><ul><li>Relationships and partnerships </li></ul>
  14. 14. Benefits and Outcomes of Special Rates and Charges Program 2007 special rates and charges survey
  15. 15. Challenges <ul><li>Sustaining Business Associations </li></ul><ul><li>Sophisticated Management – Marketing, and Management of place as well </li></ul><ul><li>Integration of broader strategic planning with the day to day operations of Mainstreets </li></ul><ul><li>Demonstrating the benefits </li></ul><ul><li>Resources </li></ul>
  16. 16. Questions and Further Info <ul><li>Further Information </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>