Stan Jantz: Co-Founder, CEO
Peter Schumerth: Director of Marketing
www.conversantlife.com/ecpa
What – A premier content and social
media experience
How – With biblically-informed and
culturally relevant blogs,
video, ...
 Owned/Operated chain of bookstores
 Co-authored over 50 books
 Co-Founder of New Media company
Fresno
Bible House
The Triangle Offense
 See the world in GRAY
• Habits are VERTICAL, not linear
 Think GLOBAL
• Highly SOCIAL
 Highly EXPERIENTIAL
18-34 year ...
 Timely, relevant, THINK HOURLY
 Shorter bytes
 Same message, different medium
 Biblically-informed, but not authorita...
 Write at least once a week
 Think book, not diary
 Be personal, not formal
 Be relevant, timely - shorter bursts
 Wr...
 Be a one-stop, flexible, scalable, searchable HUB
 Importance of Quality
 ABLE-ness: RSS-able, embed-able, email-able,...
 Products:
• Books, curriculum, resources – Print & Digital
 Relational Campaigns:
• Blog/Branding Packages
 Traditiona...
“A lot of people think of publishing as printing books
on paper between covers, those objects in
bookstores. I always thou...
THANK YOU
Questions?
A Case Study in New Media Publishing Peter Schumerth, Director of Marketing, ConversantLife.com Stan Jantz, CEO, Conversan...
A Case Study in New Media Publishing Peter Schumerth, Director of Marketing, ConversantLife.com Stan Jantz, CEO, Conversan...
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A Case Study in New Media Publishing Peter Schumerth, Director of Marketing, ConversantLife.com Stan Jantz, CEO, ConversantLife.com

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This session will show how ConversantLife.com developed into a premiere New Media content hub and social media experience reaching spiritually minded 18-34 year-olds by providing a compelling blend of culturally relevant blogs, video and podcast content, as well as user-submitted news on faith and cultural topics.

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A Case Study in New Media Publishing Peter Schumerth, Director of Marketing, ConversantLife.com Stan Jantz, CEO, ConversantLife.com

  1. 1. Stan Jantz: Co-Founder, CEO Peter Schumerth: Director of Marketing
  2. 2. www.conversantlife.com/ecpa
  3. 3. What – A premier content and social media experience How – With biblically-informed and culturally relevant blogs, video, podcasts, resources and news Who – Reaching spiritually-minded 18-34 year olds
  4. 4.  Owned/Operated chain of bookstores  Co-authored over 50 books  Co-Founder of New Media company
  5. 5. Fresno Bible House
  6. 6. The Triangle Offense
  7. 7.  See the world in GRAY • Habits are VERTICAL, not linear  Think GLOBAL • Highly SOCIAL  Highly EXPERIENTIAL 18-34 year olds
  8. 8.  Timely, relevant, THINK HOURLY  Shorter bytes  Same message, different medium  Biblically-informed, but not authoritative  Find excellent communicators  Allow users to contribute
  9. 9.  Write at least once a week  Think book, not diary  Be personal, not formal  Be relevant, timely - shorter bursts  Write with a Conversant voice  Engage your readers  Promote yourself – BE VIRAL!
  10. 10.  Be a one-stop, flexible, scalable, searchable HUB  Importance of Quality  ABLE-ness: RSS-able, embed-able, email-able, comment-able  Don’t replace community, incorporate it  Be Vertical: video, blog, podcast, iPhone, RSS
  11. 11.  Products: • Books, curriculum, resources – Print & Digital  Relational Campaigns: • Blog/Branding Packages  Traditional Online Advertising: • Banner ads, RSS feeds, video content
  12. 12. “A lot of people think of publishing as printing books on paper between covers, those objects in bookstores. I always thought publishing was about, first of all, understanding what matters, figuring out how to gather information, and then gathering the readers who that information matters to.” -- Tim O’Reilly
  13. 13. THANK YOU Questions?

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