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New approaches and new
technologies to improve access to HIV
testing
Teymur Noori, ECDC
25 October, 2016
HIV Drug Therapy ...
Injecting drug use
Heterosexual contact
(women)
Heterosexual contact
(men)
Sex between men
Source: ECDC/WHO (2015). HIV/AI...
Percentage of HIV diagnoses, by route of transmission, 2014, EU/EEA
Source: ECDC/WHO (2015). HIV/AIDS Surveillance in Euro...
Mobile apps and MSM sexual health
 Mobile apps and other social media platforms
have significant reach and offer consider...
www.testingweek.eu
European HIV Test Finder
www.aidsmap.com/euHIVtest
“PlanetRomeo is pleased to see that
European health organizations are
intensifying their collaboration.
PlanetRomeo thinks...
Mobile optimised HIV Test Finder
www.aidsmap.com/euHIVtest
Roll out of FREE push messages on Hornet
and Planet Romeo
 Hornet
– 6.500 push messages every minute between 09:00-17:00 ...
Roll-out of FREE push messages on Grindr
Monday Tuesday Wednesday Thursday Friday
Netherlands Bulgaria Estonia Belgium Aus...
EU Test Finder stats
European HIV Testing Week 23-29 Nov 2015
Visits Page views
Monday 23-Nov 15,698 26,138
Tuesday 24-Nov...
Guidance on the effective use of digital platforms
and social media for STI/HIV prevention among
MSM in the EU
Guidance will help to understand:
How to use these digital platforms effectively for HIV prevention
How to have a succes...
Key messages
 In the European Union, MSM account for >40% of all diagnosed
cases, and is the only group where we are obse...
Thank you
Cary James
Caspar Thomson
Carolina Orre
Zoran Dominkovic
Koenraad Vermey
Justin Harbottle
Ida Sperle
Sean Howell...
New approaches and new technologies to improve access to HIV testing
New approaches and new technologies to improve access to HIV testing
New approaches and new technologies to improve access to HIV testing
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New approaches and new technologies to improve access to HIV testing

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Presentation by Teymur Noori, ECDC, at HIV Glasgow conference 2016.

Published in: Health & Medicine
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New approaches and new technologies to improve access to HIV testing

  1. 1. New approaches and new technologies to improve access to HIV testing Teymur Noori, ECDC 25 October, 2016 HIV Drug Therapy Glasgow 2016
  2. 2. Injecting drug use Heterosexual contact (women) Heterosexual contact (men) Sex between men Source: ECDC/WHO (2015). HIV/AIDS Surveillance in Europe, 2014 +44% -28% -33% -19% HIV diagnoses, by mode of transmission 2005-2014, EU/EEA Data is adjusted for reporting delay. Cases from Estonia and Poland excluded due to incomplete reporting on transmission mode during the period; cases from Italy and Spain excluded due to increasing national coverage over the period. Source: ECDC/WHO (2015). HIV/AIDS Surveillance in Europe, 2014
  3. 3. Percentage of HIV diagnoses, by route of transmission, 2014, EU/EEA Source: ECDC/WHO (2015). HIV/AIDS Surveillance in Europe, 2014
  4. 4. Mobile apps and MSM sexual health  Mobile apps and other social media platforms have significant reach and offer considerable potential for public health  Greater need for partnerships between app companies and community organisations  82% of stakeholders felt that smartphone apps would be very important to their future HIV prevention work
  5. 5. www.testingweek.eu
  6. 6. European HIV Test Finder www.aidsmap.com/euHIVtest
  7. 7. “PlanetRomeo is pleased to see that European health organizations are intensifying their collaboration. PlanetRomeo thinks the European HIV Test Finder is an important initiative and wholeheartedly supports collaborations between European health organizations and companies like ours.” Marc van ZijpPlanetRomeo "We're proud to be supporting European HIV Testing Week because health promotion has been a core pillar of Grindr for Equality since its inception. Making the world safe for LGBTQ people means fighting this epidemic and it's personally very important to me to use this platform for that goal.“ Joel Simkhai Chief Executive of Grindr “New social technologies have massive scale and can help make an impact on Europe's strategy to combat HIV. As a large social media platform, we can amplify the important work of European HIV Testing Week”. Sean Howell Founder/CEO Hornet Gay Social Network
  8. 8. Mobile optimised HIV Test Finder www.aidsmap.com/euHIVtest
  9. 9. Roll out of FREE push messages on Hornet and Planet Romeo  Hornet – 6.500 push messages every minute between 09:00-17:00 (Monday)  Planet Romeo – Banner adds (7 days)
  10. 10. Roll-out of FREE push messages on Grindr Monday Tuesday Wednesday Thursday Friday Netherlands Bulgaria Estonia Belgium Austria Portugal Croatia Finland Denmark Czech Republic Spain Cyprus Ireland France Germany Sweden Greece Latvia Hungary Poland Italy Lithuania Luxembourg Slovakia Malta UK Romania Slovenia
  11. 11. EU Test Finder stats European HIV Testing Week 23-29 Nov 2015 Visits Page views Monday 23-Nov 15,698 26,138 Tuesday 24-Nov 6,168 10,084 Wednesday 25-Nov 4,197 7,042 Thursday 26-Nov 3,263 5,278 Friday 27-Nov 9,782 24,388 Saturday 28-Nov 655 965 Sunday 29-Nov 475 690 Total: 40,238 74,585
  12. 12. Guidance on the effective use of digital platforms and social media for STI/HIV prevention among MSM in the EU
  13. 13. Guidance will help to understand: How to use these digital platforms effectively for HIV prevention How to have a successful campaign with no/limited funding The guidance will cover Facebook, Twitter, Mobile Apps, YouTube, Google AdWords
  14. 14. Key messages  In the European Union, MSM account for >40% of all diagnosed cases, and is the only group where we are observing increasing HIV trends  Testing rates among MSM are low and the rates of late diagnosis high  New approaches are needed to increase the uptake of HIV testing among MSM Outreach using mobile apps and social media offer: Large scale – low cost – high impact
  15. 15. Thank you Cary James Caspar Thomson Carolina Orre Zoran Dominkovic Koenraad Vermey Justin Harbottle Ida Sperle Sean Howell Alex Garner Andrew Amato Anastasia Pharris teymur.noori@ecdc.europa.eu

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