Ecaa ideas & proposals

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Ecaa ideas & proposals

  1. 1. Ideas & Proposals<br /><ul><li>Website Ideas
  2. 2. Zip Code based Regional support
  3. 3. Align website to ECAA objectives
  4. 4. Portfolio of Resources
  5. 5. Building a Community of Survivors
  6. 6. New Media Ideas
  7. 7. Other</li></li></ul><li>Website Ideas: ACS guidance for Local Support<br />One Zip Code search yields<br /><ul><li>Local office (Regional Organizer)
  8. 8. Local volunteers (Local Organizers)
  9. 9. Local Upcoming activities (zip/region)
  10. 10. Local Past activities (zip/region)
  11. 11. Local Discussion Board
  12. 12. General Resources
  13. 13. General “How to Get Involved” materials</li></li></ul><li>Website Ideas: Map for (RDs &) ROs <br />MAPPED TO VISUAL<br />ECAA version<br />One Zip Code search yields<br /><ul><li>Local office (Regional Organizer)
  14. 14. Local volunteers (Local Organizers)
  15. 15. Local Upcoming activities (zip/region)
  16. 16. Local Past activities (zip/region)
  17. 17. Local Discussion Board
  18. 18. General Resources
  19. 19. General “How to Get Involved” materials</li></li></ul><li>Website Ideas: Aligning ECAA/ACS Objectives<br />Re-Recruit<br />Inspire the Cause<br /><ul><li>Recognize volunteers by amount of hours and impact s/he has on EC awareness
  20. 20. Recommend different community activities to help EC patients/survivors</li></ul>1 Click Away At All Times<br />Inspire Donations<br /><ul><li>Explain how money is spent
  21. 21. Add Stats on 0.98 of ever 1.00 goes toward research, whereas other organizations are .76</li></ul>Recruit Members<br />Inspire Activism<br /><ul><li>Explain what membership means
  22. 22. Define categories of membership for casual-engagement to FULL-FORCE</li></ul>Provide a Voice<br />Inspire Dialog<br /><ul><li>Provide roadmap for political recognition (national, state, local)
  23. 23. Equip with stats to use in argument</li></li></ul><li>Website Ideas: Portfolio of Resources<br />News Feed<br />The State of Delaware has declared April National Esophageal Cancer Awareness Month.<br />Videos<br />Ivor Lewis in Australia - http://channelnine.ninemsn.com.au/videos/rpa/?p=autvshows_aurpa&t=&mediaid=287072&videoid=dda4e02d-adb6-4308-86ff-dd5cce3aede8<br />Growing Body Parts - src='http://cnettv.cnet.com/av/video/cbsnews/atlantis2/player<br />Diagnosed?<br />Staging / Treatment / Facilities / Post-Treatment Care / Diet & Nutrition / Lifestyle / Support Groups / <br />
  24. 24. Website Ideas: Building a Community of Survivors<br />Don’t try to compete with Facebook<br />Understand your Audience (direct and indirect)<br />Use layered strategy for ripple effect<br />Lever 1 – Host on ECAA site<br />Lever 2 – Play off Incumbents<br />
  25. 25. When is ECAA planned to Launch new site?<br />
  26. 26. <ul><li>Website Ideas
  27. 27. Zip Code based Regional support
  28. 28. Align website to ECAA objectives
  29. 29. Portfolio of Resources
  30. 30. Building a Community of Survivors
  31. 31. New Media Ideas
  32. 32. Other</li></ul>Ideas & Proposals<br />
  33. 33. Social Media + Other Tools = New Media<br />New Media is not a wonder drug,<br />New Media is a toolbox<br />Facebook<br />MySpace<br />Linked In<br />YouTube<br />Twitter<br />Wikipedia<br />=<br />≠<br />
  34. 34. Facebook Ideas<br />Thoughts<br />Can’t be just a message board<br />Must drive more interaction <br />Must act as portal for ECAware.org<br />Actions<br />Switch site to a Fan page<br />Add Links to ACS, other endorsed orgs.<br />Enable donations through “Causes” <br />Facebook has had enormous success through its apps like Farmville<br />
  35. 35. MySpace<br />Necessary supplement to Facebook<br />Different strategy and use than Facebook<br />Contributes to electronic footprint, which establishes presence, which amplifies traffic, which drives awareness<br />
  36. 36. LinkedIn<br />As an Organization<br />Legitimizes ECAA as NPO<br />Establishes ECAA as pre-eminent org for EC<br />Attracts talent for Volunteers, Members, etc.<br />As a Group<br />Badge of Honor<br />Awareness indicator <br />
  37. 37. YouTube<br />Skinned Page<br />Sponsored Videos<br />Fan Videos<br />
  38. 38. Wikipedia<br />Create a page<br />Link to Social Media sites<br />
  39. 39. <ul><li>Website Ideas
  40. 40. Zip Code based Regional support
  41. 41. Align website to ECAA objectives
  42. 42. Portfolio of Resources
  43. 43. Building a Community of Survivors
  44. 44. New Media Ideas
  45. 45. Other</li></ul>Ideas & Proposals<br />
  46. 46. Alternative URLS<br />Esophagealcancer.info<br />EC.info<br />
  47. 47. ECAN – Cooperation not Competition<br />

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